Muhamad Azrin Nazri

• PhD
• Senior Lecturer at Universiti Sains Islam Malaysia

The study of factors influencing mobile banking adoption among Malaysians, particularly through the lens of the Modified Technology Acceptance Model (TAM), identifies several key determinants that affect users' intentions to adopt mobile banking services. The findings suggest that financial institutions in Malaysia should focus on enhancing the per...

The study aims to investigate how corporate social responsibility (CSR), service recovery effort, severity of service failure, and ethnocentrism affect service recovery satisfaction and airline brand equity among Malaysia Airlines passengers. Additionally, it explores how ethnocentrism moderates these effects. Using an airport intercept survey, the...

This study examines factors that influence the adoption of Quick Response code mobile payment systems. There is limited literature on mobile payment systems and their uptake, especially in developing nations, despite the growing interest in this system. This study looks at how consumers’ acceptance of the Quick Response code mobile payment system i...

As new digitalization strategies storm the banking industry, banks which are behind the technological curve may struggle to keep pace. This is a well-known challenge in the Islamic banking sector in particular; however, this research shows that little is being done to achieve unified digitalization in operations. Artificial Intelligence (AI) is a d...

The advancement of the technology industry is forcing MSMEs (Micro, Small and Medium Enterprises) particularly in the FnB (Food and Beverages) MSME sector to become more familiar with digital financial transaction activities. The need for a payment mechanism that is fast and safe has given rise to new ideas for digital financial transaction service...

The laptop industry is showing a growing trend in Malaysia and there are various laptop brands in the market. The impact of brand equity has greatly influenced the behavior of students in public universities toward the purchase intention of laptops. However, there is still a lack of thorough research that has been conducted to examine the brand equ...

Background and Purpose: In recent years, studies and interest in human behaviour in relation to the halal industry have been growing. The process of understanding the reasons for planning behaviour intention is not an easy path. Intentions are provoked by an individual’s attitude which effect on how individuals making per purchase decision (Blackwe...

Purpose-The purpose of this paper is to examine how Halal entrepreneurs perceive success and accordingly develop a novel scale to measure Halal entrepreneurship success. Design/methodology/approach-A sequential mixed methodology was used to develop the Halal entrepreneurship success scale (HESS). The qualitative phase began with a literature revi...

Generally, frozen food businesses have experienced a huge demand for their products since the pandemic began as consumers were stocking up on frozen foods to reduce close contact with others. The popularity of international food including Japanese food among Muslims and non-Muslims are growing in Malaysia, developing a Japanese cuisine community. H...

Entrepreneur support agencies are highly important in the development of small-and medium-size businesses of entrepreneurs. There are a number of studies on support agencies, but studies on entrepreneurial performance from the perspective of a relationship marketing orientation (RMO) between support agencies and entrepreneurs are lacking. This stud...

KTMB has been operating in Malaysia for decades, but the public transportation environment is changing, putting pressure on the industry to improve its services and facilities in order to satisfy customers. As a service-oriented corporation, it is critical for KTMB to preserve its reputation as the preferred high-speed rail service provider. Accord...

The Global Islamic Economy Indicator recognizes Malaysia as a global leader of the Islamic/Halal economy. Malaysia is also expanding its Islamic Economy and Business Ecosystem. Accordingly, the Ministry of Entrepreneur Development (MED) in Malaysia aims to produce a million small and medium enterprise (SME) entrepreneurs in 2019-2023. However, the...

The lack of a vaccine for COVID-19 and the limited amount of reliable data on the cessation of the disease have made people feel more vulnerable to the disease. As a result, people in many countries have been found to engage in panic purchasing, which has adversely affected the supply system for the retail market. Applying behavioral inhibition sys...

The purpose ofthis study is to examine the effect of perceived scarcity, negative feelings, and status consumption on food waste among consumers in Malaysia. A total of 258 questionnaires were collected via convenience sampling from customers who purchased food. The findings suggest that negative feelings and status consumption are significant and...

Incidences of food contamination often lead to behavioral changes among consumers, and the long-term outcome may jeopardize economic returns to producers. Therefore, this study aims to examine the relationship between food safety concerns, price consciousness, perceived severity, and food repurchase intention in the context of the canned sardine co...

The association between merchants and customers is much more complex nowadays as a result of high customers' expectations. Hence, more companies are focusing on establishing consumer dialog and participation as a powerful means of establishing firm performance. To address the issue, this research aims to develop and test a version to scrutinize the...

The purpose of this study is to examine the effect of perceived scarcity, negative feelings, and status consumption on food waste among consumers in Malaysia. A total of 258 questionnaires were collected via convenience sampling from customers who purchased food. The findings suggest that negative feelings and status consumption are significant and...

The previous research on the relationship between corporate social responsibility (CSR) and business performance produced mixed findings. Scholars exerted the mixed findings are largely influenced by several factors and contexts where different markets, type of companies, industries, and countries would show different results. On that basis, this s...

This study examines the relationship between performance-based rewards (PR) and training and development (T&D) in terms of employee voluntary turnover intention (TI). It also examines if job satisfaction (JS) and job dissatisfaction (JDS) mediate the relationship between these variables. The data were collected via purposive sampling and were analy...

There is a subsequent work from the previous studies on the relationship between firm-specific attributes and firm leverage. Then, during the last decade, international studies started to extend this field by scrutinizing how the firm leverage influences firm performance. However, much of the discussion from previous studies have not systematically...

Studies and interest on human behaviour in relation to halal industry have been increasing over the recent years. Drawing upon a social psychology theory, Theory Planned Behaviour (TPB) developed and congruity theory were employed as theoretical foundation for developing the present conceptual model. This paper initially conceptualises key psycholo...

Halal Entrepreneurship can be a transformational driver, offering the scaffolding for both attaining and delivering the SDGs whilst fueling economic growth led by the principles of sustainable development. Entrepreneurs are more likely to discover sustainable development opportunities the greater their knowledge of natural and communal environments...

"Research Aims: The halal industry has become one of the fastest growing business in the global market. Halal certification provides assurance to all Muslim consumers because it fulfills the Shariah law and follows the concept of halalan-toyyiban. The purpose of this research is to examine the effect of severity of halal violation and CSR on boycot...

With an intense competition between retailers, building strong customer loyalty is the utmost importance for the survival of the firm. The influence of loyalty program on loyalty has been indicated in the literature, however the behavior of customers who holds multiple memberships has often been highlighted in the loyalty program literature. Prior...

The relationship between customers and retailers is more complicated nowadays due to the sophisticated trends of current service retail landscape. To address the issue, this research aims to investigate the effect of relationship quality (RQ), customer value cocreation (CVCB), personality traits on relationship equity in the tailoring services’ mar...

This study aimed to examine the relationship among customer value co-creation, relationship quality, and relationship equity in the tailoring services in Malaysia. Moreover, this study also investigated whether customer personality trait plays a moderating role in the relationship of value co-creation behavior and relationship quality as well as th...

Entrepreenurial Orientation Critical Review

Purpose Managing trust recovery in case of violation of halal products should be seen in light of the severity of violation as perceived by the consumer. This study aims to investigate how the severity of violation on halal directly impact negative consumer behavior (avoidance, boycott and revenge), and its moderating effect on the relationship bet...

Halal violation is a critical issue in the Islamic market, but little is known on its impact on the Muslim consumer. Thus, this study investigates the effect of psychological contract violation (PCV), recovery satisfaction, and severity of halal violation on product boycott. The moderating role of PCV in the relationship between recovery satisfacti...

In recent years, there have been several cases in which Halal certification has been rescinded by the authorized institutions due to negligence to adhere to the certify standards of Halal products. The purpose of this study is to explore the influence of severity of Halal violation on consumer anti-consumption behaviors through the mediating role o...

The objective of the research is to examine the relationship among intrinsic motivation, variety of career, introductory unit of marketing course and intention to adopt marketing majoring among first-year undergraduate business students in Malaysia. A total 184 questionnaires were collected via convenience sampling from undergraduate students from...

This study aims to examine the predictive effect of enterprise education, perceived social norms, entrepreneurial motivations, perceived structural support and innovativeness on entrepreneurial intention. A total of 150 useable responses were collected among young people living in the capital of Maldives, Male’. A cross-sectional quantitative surve...

Innovation has been recognized as a central source of business growth and a key determinant of competitive advantage for many organizations. This paper seeks to address two main objectives. The first objective is to examine the direct effect of organizational structure (i.e. centralization and formalization), transformational leadership, organizati...

The global market for organic food has developed significantly in the past decade. The organic food industry in Malaysia is getting wider, even though the domestic market remains relatively small. The main purpose of this study is to investigate the effect of demographic factors towards purchase intention of organic food. A total of 150 completed q...

This study aimed to examine the relationship among the five dimensions of entrepreneurial orientations (innovativeness, risk taking, autonomy, competitive aggressiveness, and proactiveness) and performance of Takaful agencies in Malaysia. A total of 211 questionnaires were collected via purposive sampling from Takaful agency's managers from three m...

This study aimed at examining the relationship among program benefits (utilitarian/monetary, hedonic, and symbolic), program satisfaction, and loyalty (program loyalty and store loyalty) in the retail context in Malaysia. A total of 300 questionnaires were collected via convenience sampling from program members of hypermarkets and superstores in Ma...

Most of the low-income women who are involved in micro enterprises (MEs) in Malaysia have low business sustainability due to low confidence and business skills. Current training programmes offered to the low-income segments have limitations such as too general training contents, expensive fees etc. The current assistance schemes given by the govern...

This study examines which attributes of Indian Muslim restaurant (Mamak restaurant) influence Malaysian customers’ satisfaction. A total of 155 questionnaires were collected from customer of mamak restaurants in Klang Valley, Malaysia. The structural equation model that assessed the relationship between the proposed variables was tested using AMOS....

Loyalty programs have increasingly attracted interest in both academic marketing research and practice. One major factor which has been increasingly discussed is loyalty. In this study we examine the influence of cardholder relationship proneness (CRP) and cardholder relationship orientation (CRO) on relationship quality (satisfaction and commitmen...

This study examines loyalty programs in Malaysia in terms of perceived equity, value, program satisfaction, program trust, and store loyalty. A total of 400 questionnaires were collected from cardholders in Klang Valley, Malaysia. The hypotheses were based on social exchange and equity theories. The structural equation model that assessed the relat...

Investigations to determine whether benefits that members derived from a loyalty program could influence their satisfaction, trust, commitment, loyalty with the program and ultimately store loyalty are critical to elucidating the roles and significance of constructs and advancing management practice. With this in mind, our research aims to assess t...

Loyalty programs have increasingly attracted interest in both academic marketing research and practice. One major factor that has been increasingly discussed is loyalty. In this study we examine the influence of cardholders' satisfaction on loyalty (program loyalty and store loyalty) in a retail context, namely, in department stores and superstores...

This study proposes and tests an integrative model to examine the relations among service quality, perceived value, satisfaction and behavioral intention in a childcare centre in Malaysia. The data for this research were collected from 201 parents who sent their children to childcare centre. Using structural equation modeling (SEM) techniques, the...

This study proposes and tests an integrative model to examine the relations among service quality, perceived value, satisfaction and behavioral intention in a childcare centre in Malaysia. The data for this research were collected from 201 parents who sent their children to childcare centre. Using structural equation modeling (SEM) techniques, the...

The aim of this study is to investigate the impact of parent's perceived service quality on satisfaction and trust. It also explores the relationship between satisfaction, trust and loyalty in a childcare centre. Perceived service quality in a childcare centre has received increasing attention by researchers during the past decade. Research evidenc...