Mridula Goel

Mridula Goel
BITS Pilani, K K Birla Goa · Department of Economics

PhD

About

21
Publications
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146
Citations
Introduction
Mridula Goel currently works at the Department of Economics, BITS Pilani, K K Birla Goa. Mridula does research in Financial Economics, Consumer Economics and Business Administration. Their current project is gender empowerment , financial behaviour , public policy

Publications

Publications (21)
Article
Full-text available
Women-centrist policies in India have led to gendered outcomes in education, financial inclusion, and governance. The data also suggests that incidence of domestic violence has reduced. Nevertheless the status of women’s autonomy is sometimes threatened in the very family setting that affects all aspects of their lives. The freedom to express and p...
Article
Full-text available
The Government of India is trying to tackle the challenges of rapid urbanization through the Smart Cities Mission, launched in 2015. This paper discusses a case about the development of a smart city under this initiative, which exhibits exemplary governance practices while improving developing infrastructure and technological solutions to solve cri...
Article
Rigorous documentation and inspection methods are used by financial institutions to manage the risk due to information asymmetry and moral hazard. Nevertheless, the intent of the borrower of funds is not obvious. The unique nature of handwriting can to an extent be a reflection of intent. Besides the financial services sector has a highly competiti...
Chapter
With increasing urbanization, India has been witnessing phenomenal domestic migration and the resultant surge in remittances. The paper examines the case of using migrant remittances as one of the key triggers to encourage financial inclusion. It also seeks to initiate a policy debate on the role that the State should be playing towards financial i...
Article
Tympanoplasty is the treatment of choice for non-cholesteatomatous (granulomatous) otitis media. Otologists have long debated the importance of mastoid in determining the success or failure of tympanic membrane reconstruction. All the patients of non-cholesteatomatous otitis media during one year were included in the study group. Patients of the st...
Article
Full-text available
Study was undertaken to study the use of single mini plate with Erich arch bar instead of two mini plates in fractures of the symphysis and Para-symphysis regions of mandible. To evaluate prospectively the clinical outcome, bony union, occlusal relationship, and complications associated with Single mini plate with Erich arch bar fixation of the sym...
Article
This study incorporates 352 patients, who underwent canal wall down mastoidectomy followed by canal wall reconstruction using conchal cartilage at SMGS Hospital, Govt medical college, Jammu. Out of 352 patients, 198(56.25%) were males and 154(43.75%) were females with 242(68.75%) cases having bilateral pathology. Posterosuperior pathology was seen...
Article
The heart of effective marketing is consumer orientation. Tourism services are unique in that they need the consumers to come to the destination for experiencing them. The destination attributes that lure tourists are the product features which play a vital role in strategic tourism development. A tourist revisits/recommends a destination if satisf...
Article
A total of 43003 patients visited ENT OPD and out of them 820 patients were diagnosed with pure sensorineural hearing loss (SNHL) with a incidence of 19.06 per thousand population and sex ratio of 1.35:1 (male: female). Maximum patients were in the age group of 55-75 (64.27%). Gradual hearing loss was found in 778 (95%) patients and 42 (5%) patient...
Article
Full-text available
Background/Objectives: The objective of this paper is to study the consumer's internaland external motives to travel and identify the sources of information that influence these motives in destination choice. Methods/Statistical Analysis: The study used primary data of 400 tourists in Goa, a popular tourist destination of India. Factor analysis and...
Article
Full-text available
There is growing research in all areas of ethics and CSR that govern the activities of a firm and the value systems that underlie their business activities. In our paper we have explored the concepts of Business Ethics and Corporate Social Responsibility with a perspective that meaningfully CSR should be seen in the context of an overall paradigm o...
Article
Full-text available
The present study conceptualizes a model based on Multisensory Marketing and how it can be used to enhance Destination Branding. The model illustrates the influence of the paradigm shift of mass marketing to personal marketing in the tourism industry. It integrates key sequential steps of Multisensory Marketing, Tourism Sectors, Customer satisfacti...
Article
Full-text available
Brazil and India are two of the important emerging economies of today. A comparative study of the two country's economic regulations is interesting and can give useful learning for both countries. Their similarities in terms of large geographical area, large size of population, high unemployment rates, dominant services sector, a mixed economy fram...
Article
Renowned for its beaches, places of worship and world heritage architecture, Goa is visited by large number of international and domestic tourists each year. The culture of the Goan people and their acceptability of tourists from different lands play a critical role in making this small state a popular tourist destination in India. In this paper we...

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