Mostafa Elbolok

Nile University | NU · Business School

Purpose This paper aims to deepen our understanding of how serious games could be used for learning in organizations to empower brand performance and image sustaining competitive advantage from a Resource Based View (RBV) perspective and to examine the practical implications of the evolving technologies for employers. Design/methodology/approach T...

Nowadays companies successfully use social media to promote the employer brand along with traditional recruitment tools. Developing an appealing employer brand can increase employee satisfaction, engagement, and retention. The promotion of brand exterior to the organization will also make it attractive to the prospective employees. A central questi...