Morten Rask

Aarhus University | AU · Department of Management

Are Born Globals really different from firms with other start-up histories? We address this question based on a unique longitudinal data set that tracks all Danish manufacturing start-ups founded between 1994 and 2008 (23,201 firms). This novel application of register data allows us to provide the first detailed account of Born Globals compared to...

This paper considers the legitimacy-creating efforts of Better Place, an international new venture (INV) providing infrastructure services linking electrical vehicles and power grid networks. We analyze the debate on Better Place’s attempts to communicate its business idea to constituents in Denmark, Israel, Canada, and Australia using expert inter...

Internationalization through business model innovation involves the creation, or reinvention, of the business itself. This paper aims to integrate basic insight from the literature on business model innovation, internationalization of the firm, international entrepreneurship, and global marketing into a conceptual model. Our model illustrates that...

A new business model for accelerating the introduction of Electric Vehicles involves the provision by an Electric Recharge Grid Operator (ERGO) of an intelligent rechargeable network in advance of the vehicles themselves. The ERGO business model creates a market for co-ordinated production and consumption of renewable energy. The innovative contrib...

The motivation of suppliers as well as buyers for e-marketplace participation is closely linked to the perceived outcome of participation, not only in terms of the benefits of joining an e-marketplace, but also in terms of the possible consequences of not joining. The key issue, therefore, is why organizations decide to buy and/or sell goods or ser...

Responses to climate change have shifted significantly towards renewable energy, even while progress remains slower than predicted. Improving advances here requires joint efforts by private, public and social sector organizations. Yet, many of these collaborations fail or fall short of their potential. This in-depth case study of the electric vehic...

Purpose The purpose of this paper is to investigate the nascent market settings from a business model innovation perspective with the research questions: How do incumbents and start-ups make sense of an emerging technology through business model design in a nascent market setting, and how does business model choice influence firm performance? Desi...

In this paper, we argue that we face an interaction paradox in management education. We thus have a situation where students want to talk to their teachers and teachers want to engage in dialogue but neither side seems to get anywhere. Using qualitative and quantitative data from both business school students and teachers, we explore the reasons fo...

This paper explores how success in legitimacy building can create restrictions and problems for new venture’s development in highly volatile settings. Through a longitudinal single in-depth case study in the nascent e-mobility market, we uncover unwanted effects of this process. In a nascent market entrepreneurs need to engage in legitimization act...

The increasing trend of globalisation and environmental challenges makes the understanding of sustainability issues in international business a growing topic throughout the world. This study illustrates the challenge of an organisation as it becomes larger and more diverse to keep the core values alive. We focused on a multinational corporation wit...

Electric cars hold the potential to completely alter the interrelationship among actors in the automobile industry architecture. As such they may not only be able to alleviate environmental externalities but also revolutionise the automobile industry as such. This paper is concerned with the processes of industry creation for the electric car indus...

This paper addresses the application of observation to online settings with a special focus on observer roles. It draws on a study of online observation of a virtual community, i.e. an open source software (OSS) community. The paper examines general and specific advantages and disadvantages of the observer roles in online settings by relating these...

This paper discusses the managerial and theoretical implications of utilising diversity management as a means of keeping alive the key values in the corporate culture, when the organisation becomes larger and more diverse. This is especially important in relation to recruitment, in which diversity management is increasingly recognised as a relevant...

The study and understanding of the emergent market of electric vehicles holds an interest for companies across the globe as the ability to frame and influence the rules of this potentially global market can lead to large scale success for the firms involved. In general, the main research conducted in the area of consumer understanding in the contex...

Purpose – Digital technology is increasingly important for businesses as it has the capability to enable, support and sometimes influence the overall strategic direction of the corporation. This paper investigates business‐to‐business (b2b) inter‐organisational digitalisation strategies in one of Denmark's biggest companies with an annual turnover...

Electric cars hold the potential to completely alter the interrelationship among actors in the automobile industry architecture. As such they may not only be able to alleviate environmental externalities but also revolutionise the automobile industry as such. This paper is concerned with the processes of industry creation for the electric car indus...

Electric cars hold the potential to completely alter the interrelationship among actors in the automobile industry architecture. However, the is not yet at market as such but initial market development shows that Denmark is becoming a global hotspot for electric cars of the future. The main reason or the main player in bringing electric cars to Den...

In this keynote chapter, we provide an overview of the emerging global landscape of mobile communications and mobile commerce, circa 2005. We introduce the four core CLIP functionalities— communications (C), locatability (L), information (I), exchange and payment (P) facilitation—on which mobile commerce systems and services are based. We then expl...

The purpose of this article is to build a coherent framework of the four main theories relating to the internationalization of firms, in order to facilitate better business teaching and research. Yet, theories of the internationalization of firms are broad and rest on different underlying assumptions. With the purpose of clarifying the potential fo...

This study examined the impact of technological and economic factors on the global diffusion of Wikinomics among developed and developing countries. Examining different language editions of Wikipedia, this study found significant correlation between a variety of socio-economic factors and involvement in Wikipedia.

Purpose The purpose of this paper is to evaluate the usefulness of situated learning in business education. Design/methodology/approach Illustrative case study. Findings The increasingly popular situated learning approach holds some possible solutions to the emerging crisis of business schools' educational models. The key challenge in our view is...

The digital technology is increasingly important for businesses as it has the capability to enable, support and sometimes influence the overall strategic direction of the corporation. Thus, strategies that define how, why and when companies plan to utilise the digital technology are increasingly important. The purpose of the article is to analyse w...

In this keynote chapter, we provide an overview of the emerging global landscape of mobile communications and mobile commerce, circa 2005. We introduce the four core CLIP functionalities — communications (C), locatability (L), information (I), exchange and payment (P) facilitation — on which mobile commerce systems and services are based. We then e...

n this concluding chapter, we gather together the lessons emerging from the patterns of mobile commerce evident in the preceding chapters. Mobile applications, commercial and others, are based on four core CLIP functionalities — communications (C), locatability (L), information (I) exchange and payment (P) facilitation. How these capabilities are d...

n this concluding chapter, we gather together the lessons emerging from the patterns of mobile commerce evident in the preceding chapters. Mobile applications, commercial and others, are based on four core CLIP functionalities — communications (C), locatability (L), information (I) exchange and payment (P) facilitation. How these capabilities are d...

This paper focus on IKEA's efforts to meet the challenges of globalization with diversity management. We will discuss the managerial and theoretical implications in order to understand the effects of utilizing diversity management as means for keeping the core corporate culture key values alive when the organization becomes larger and more diverse.

In this paper, a model of the patterns of correlation in Wikipedia, reach and richness, lays the foundation for studying whether or not the free web-based encyclopedia Wikipedia is only for developed countries. Wikipedia is used in this paper, as an illustrative case study for the enormous rise of the so-called Web 2.0 applications, a subject which...

This case describes the early internationalization process and the considerations about a future international expansion of an e-marketplace. The case illustrates the complexity of internationalizing an internet-based SME. FoodIT is trying to identify the most suitable entry modes; i.e. entry modes that can handle a fast, broad and deep internation...

In this keynote chapter, we provide an overview of the emerging global landscape of mobile communications and mobile commerce, circa 2005. We introduce the four core CLIP functionalities — communications (C), locatability (L), information (I), exchange and payment (P) facilitation — on which mobile commerce systems and services are based. We then e...

In this keynote chapter, we provide an overview of the emerging global landscape of mobile communications and mobile commerce, circa 2005. We introduce the four core CLIP functionalities — communications (C), locatability (L), information (I), exchange and payment (P) facilitation — on which mobile commerce systems and services are based. We then e...

Lektor Morten Rask fra Institut for Ledelse har forsøgt at skabe en kobling mellem aktionsforskning og undervisning. I den forbindelse inddrog han en virksomhed, der stod med en aktuel problemstilling i kursusforløbet. Derved anvendte Morten Rask aktionslæring til at give de studerende en bedre indsigt i sammenhængen mellem teori og praksis. Artikl...

With a CLIP-device in hand, communication is not dependent on location and time, you can navigate in different locations when you are on the move from one place to another, you get proactive informed by getting information from m-portals and reactive from SMS notifications and you have always an e-wallet with you. The competitive field is not on vo...

Somewhat behind in the mobile telephony adoption than leading European and Asian markets, the U.S. market caught up in the 2000s. While simple types of mobile data services — such as messaging and downloads — had made some headway, the preexisting popularity of PC-based Internet made the U.S. users somewhat resistant to m-commerce offerings that di...

With a CLIP-device in hand, communication is not dependent on location and time. Users can get location-specific, proactive information from m-portals, reactive SMS notifications and have an always-ready e-wallet. The Danish m-commerce market has been through some difficult times and is now ready to develop further along the CLIP dimensions. Practi...

Koreans envision a world in which anyone can access information and the tools to explore it anytime, anywhere. Korea has been one of the leaders in the mobile industry and this chapter explores the past, present and future of mobile technology and markets in Korea. Starting with background and a brief overview of the current situation, this chapter...

This chapter describes Finnish mobile telecommunications industry trends and prospects. In addition, it presents two theoretical frameworks based on the Finnish companies’ experiences in the turbulent m-commerce markets. First, the internationalization framework is targeted to facilitate m-commerce actors to position themselves in the global teleco...

This chapter introduces the emerging m-commerce market in France. Despite the current low level of use, this market is characterized by the implementation of an increasingly efficient m-commerce value chain by network operators, content providers and content enablers. As a consequence, innovative and attractive services are being introduced progres...

This chapter sketches the Canadian mobile commerce space. Relative to other parts of the world, Canadians have been slower in their embrace of the brave new wireless world. The Canadian mobile commerce market is characterized by relatively high costs for consumers combined with inflexible pricing strategies and the rather limited content available...

This chapter provides a review of the emerging patterns of m-commerce in New Zealand. We apply the four core CLIP functionalities: communications (C), locatability (L), information (I) exchange and payment (P) facilitation — on which m-commerce systems and services are based and provide key cases and applications in a New Zealand context. The New Z...

This chapter presents our perspective on the evolution of m-commerce in India, where the telecommunications sector was privatized in 1992 and further deregulated in 1999. The chapter introduces the leading mobile telecom players and relates them to the emerging trends. Intertwined with this narrative are descriptions of specific m-commerce cases wh...

This chapter provides an overview of the current development of m-commerce in the UK and explores its future prospects. A number of mini-case studies are drawn from a diverse range of business and government sectors. Although m-commerce is still in its infancy in the UK, there are many rapid developments taking place that suggest strong future grow...

n this concluding chapter, we gather together the lessons emerging from the patterns of mobile commerce evident in the preceding chapters. Mobile applications, commercial and others, are based on four core CLIP functionalities — communications (C), locatability (L), information (I) exchange and payment (P) facilitation. How these capabilities are d...

In this keynote chapter, we provide an overview of the emerging global landscape of mobile communications and mobile commerce, circa 2005. We introduce the four core CLIP functionalities — communications (C), locatability (L), information (I), exchange and payment (P) facilitation — on which mobile commerce systems and services are based. We then e...

China is emerging as a global capital of m-commerce applications. China is the world’s biggest mobile market in terms of subscriber base and the fastest growing in the history of telecommunications. Although China currently lacks advanced mobile applications compared to Europe, North America, Japan and Korea, a number of mobile players are rapidly...

Japan is a world leader in the development and deployment of mobile communications and m-commerce. The country maintains this position by both staying on the cutting edge of technologies and catering to a user base eager to embrace new mobile technologies. Mobile commerce has developed beyond just data transmissions between the handset and the Web....

This chapter introduces the reader to the German mobile telephone market. After describing the general economical context, the authors give a brief overview of the market itself. Selected cases — success stories as well as stories where success was elusive — are presented. Finally, the German market is analyzed using the CLIP framework.

When the product is digital, it will most often be distributed directly to the customer through the Internet, and therefore the entry modes, considered in this paper, are different flavors of the entry mode called direct export: Virtual export channel are generally understood as the entry mode for digital product providers. However other types of e...

M-commerce entails transactions conducted via mobile telecommunications networks using communication, information, and payment devices such as mobile phones or palmtop units. Geographic positioning and location capabilities are also being added to such networks and devices. Rather than using general-purpose browsers, customers accessing mobile comm...

Denne artikel undersøger underviserens og de studerendes erfaringer med en kursusform, som forsøger at koble aktionsforskning og undervisning. Hensigten er at vise, hvorledes de studerendes, underviserens og virksomhedens reflektionsrum øges, når denne kursusform er i anvendelse. Formålet er at skabe en bedre forståelse af sammenhængen mellem under...

M-commerce entails transactions conducted via mobile telecommunications networks using communication, information, and payment devices such as mobile phones or palmtop units. Geographic positioning and location capabilities are also being added to such networks and devices. Rather than using general-purpose browsers, customers accessing mobile comm...

The case describes the early internationalization process and the considerations about future international expansion of a successful e-marketplace where customers (doing reverse auctions) are the focus. Scanmarket was trying to find identify the most suitable entry modes; i.e. types of entry modes that could handled a fast, broad and deep internat...

The case describes a rare example of a successful e-marketplace with a patient expansion process and where customers (doing reverse auctions) are the focus. It is the goal with the e-marketplace to make existing buyer-seller relationships more efficient and the case discusses the considerations in the company behind the e-marketplace. The case rais...

How does the implementation of SCM strategies affect the organisation of procurement? Based on case study material of 15 Danish companies, this article develops a set of statements concerning the organisational role and job assignments of procurement in the light of SCM practice. For this purpose, we use an analytical technique known as the degree-...

M-commerce entails transactions conducted via mobile telecommunications networks using communication, information, and payment devices such as mobile phones or palmtop units. Geographic positioning and location capabilities are also being added to such networks and devices. Rather than using general-purpose browsers, customers accessing mobile comm...

M-commerce refers to monetary transactions conducted via a mobile telecommunications network using a communication, information, and payment (CIP) device such as a mobile phone or a palmtop unit. Success in mobile portal markets will depend on dynamic strategies that blend elements of personalization, permission, and specification of content. This...

E-markedspladser beskriver den nye digitale platform, hvor virksomheder kan købe og sælge varer. Og e-markedspladser kan bruges til at understøtte virksom-heders internationaliseringsproces. Danske virksomheder kunne i langt højere grad benytte internettet og e-markedspladser ved deres køb og salg. Dermed kunne de udnytte de oplagte muligheder for...

Afhandlingen undersøger danske industrivirksomheders transformationsproces på vej mod en ny æra, hvor Internettet anvendes som et centralt redskab i samhandelen med andre virksomheder, og hvor virksomhedens konkurrenceevne og globaliseringsproces styrkes som følge af anvendelsen. Formålet med afhandlingen er, at forstå i hvilke rutiner i købs og sa...

Denne artikel tager udgangspunkt i en gruppe af danske virksomheders anvendelse af World Wide Web til international markedsføring i en periode fra 1996 til 1998. Der identificeres tre interaktionstyper for virksomhedernes profil på Web, nemlig Brochuren, Håndbogen og Handelspladsen. Der reflekteres over de krav de enkelte interaktionstyper i forhol...

Formålet med dette projekt er derfor at forstå, hvordan en virksomhed kan markedsføre sine produkter og serviceydelser internationalt på World Wide Web, således at det styrker virksomhedens internationaliseringsproces. Vi har angrebet denne problemstilling fra flere vinkler. En videnskabsteoretisk og metodisk vinkel, hvor vi har arbejdet med at udv...

This case describes the internationalization process and the considerations about a future international expansion of a very successful e-marketplace. The case illustrates the complexity of internationalizing an internet-based SME. Ex-Trade has identified the most suitable entry modes; i.e. entry modes that can handle a fast, broad and deep interna...

The export incubator is a market entry platform, formed by the Danish Trade Counsil at foreign markets. Special rooms have been organised and fitted with an independent entrance, so that the companies renting the office space do not reside in the Embassy or Consulate building itself. Local administrative assistance provided by the trade council is...

Companies that act internationally do not usually make the transition from traditional marketing to full-blown Web marketing in one step. In a study of Web strategies of Danish firms it was found that Danish companies go through three evolutionary stages. These stages are: 1) the Electronic Brochure, 2) the Electronic Manual, and 3) the Electronic...

This paper identifies three Web interaction types within international marketing with varying degrees of intensity in the interaction between Web site owner and customer. The learning process concerns the handling of the increase in the interaction intensity. The following priority of the interaction types is given by the Danish companies, 1) Broch...