Morris Kalliny

Rowan University · Marketing

This research investigates the effect of religiosity on customers' response to service failure. In three studies, the authors provided evidence to the mediating role of belief-in-fate in explaining the effects of religiosity on customers' responses after service failure. The overall model: religiosity → belief-in-fate → forgiveness → emotional well...

Purpose The purpose of this paper is to contribute to the entrepreneurial marketing (EM) paradigm by empirically investigating the relationship between intra-organizational environment, EM intensity (EMI) and organizational performance in an emerging market context. Specifically, the paper identifies the elements of the intra-organizational environ...

The use of religious symbolism in advertising is increasingly ubiquitous, and has extended beyond the promotion of religiously-associated products to products in general. However, limited attention has been given by the scholars to the use of such symbols for promotional purposes, and rarely in a cross-cultural context. In this article, the authors...

For MNEs, entry‐mode decision is undeniably critical. While the literature has identified several determinants of foreign entry‐mode choice, few have examined the impact of manager's animosity and ethnocentrism. This article is an attempt to fill this gap by examining the independent effect of manager animosity and ethnocentrism as well as the mode...

The international business literature has long investigated the role of corporate environmentalism, or “going green,” in business. However, this research has been limited regarding the dynamics of a firm's eco-friendly image and consumers' intention to purchase the firm's products in light of the consumer's complex social viewpoint and how that eco...

While a fair amount of research has examined consumer boycotts, prior research has yet to adequately examine the interaction of religious boycotts and backing by religious leaders influence consumption behavior, particularly in locations where there is a separation of church and state (a novel contribution that our paper addresses). Through a focus...

Purpose The purpose of this paper is threefold: to extend the animosity model developed by Klein et al. (1998) by adding cultural and religious animosity constructs, to provide a tool with which to measure the cultural and religious constructs and to provide explanations, and thus an understanding, of how cultural and religious differences impact c...

Purpose The authors aim to examine the effect of location-driven logo placement on attention and memory on the web addressing differences between individuals that read unidirectionally (left-to-right [LTR]) versus bidirectionally (both right-to-left and LTR). Design/methodology/approach Using an eye-tracking approach combined with traditional verb...

The article describes the development, purification, and validation of a reliable self-report scale designed to measure the Desire for Visual Aesthetics (DVA) in the store environment. There is limited literature on the subject and a measurement scale has eluded both academicians and practitioners that could help measure the need for aesthetics in...

The Arab world has experienced some unprecedented social movements, labeled by the media as the Arab Spring. The purpose of this paper is to investigate the role of public policy, advertising, media, and public spheres on to the Arab Spring. The media and economic policies enacted in the Arab world in the 1990s played a significant role in changing...

The economic and political grievances of Arab youth is fueling social and political upheaval across the Arab world and is reviving the call for equitable and inclusive economic development. The Arab world, where young people constitute a significant proportion of the population, is lagging behind other developing regions over human development. Ind...

The notion of cosmopolitan consumers is as old as commerce itself. It refers to a “world citizen”—a consumer whose orientation transcends any particular culture or setting (Cannon and Yaprak 2000). The concept is gaining significance due to increased levels of globalization, leading to cross border transactions. Alongside this increased evidence of...

The paper describes the development, purification, and validation of a reliable self-report scale designed to measure the Desire for Visual Aesthetics (DVA) in the store environment. Despite the increasing amount of research on aesthetics, there is no guidance available to businesses to measure their customers' desire for visually aesthetic environ...

Although issues of cultural and religious differences are complicated, assessing the influence of cultural and religious animosity have on purchase intentions is even more complex and is often neglected in the consumer behavior literature (Klein, Ettenson and Morris 1998). The purpose of this study is to twofold: 1. to extend the animosity model de...

Purpose – The purpose of this paper is to investigate the impact of large business corporations, particularly media corporations, such as television (e.g. satellite networks), newspapers and social media (e.g. Facebook), on institutional change in the Arab world, which directly impact political and civil liberties in the region. Design/methodology...

“Culture is communication and communication is culture,” as Hall (1976) reminds us. The influence of culture on communication has been studied extensively with programs all over the country offering courses and degrees in the field. Intercultural communication is examined in a variety of contexts from business to politics. Consultants specialize in...

Purpose – The purpose of the current study is to examine the empirical research conducted on the Arab region as reported in the top 46 business journals over the past 23 years (1990-2013). After identifying patterns over time (focal country and methodologies), the identified methodological challenges that scholars have reported in their published r...

Hall (1976) argued that “Culture is communication and communication is culture” (p. 169). Because cultures are dynamic, they are subject to change due to a variety of influences, and while cultural change is usually slow and takes years or sometimes generations to materialize, the authors believe the new media technologies may shorten this time of...

The impact of globalization can be felt throughout the world in various ways. Among these is the opening of markets to multinational companies worldwide. One of the regions where the impact of globalization is apparent is the Middle East region, particularly the Arab region. The purpose of this article is to investigate the technological changes as...

The Arab Spring seemed to give a renewed sense of promise to proponents of Web 2.0 as a force for democratization. However, a year on, throughout the Arab world the prospects for democracy are still far from certain. Our conclusion, based on an examination of the events in four countries—Egypt, Morocco, Bahrain, and Libya—is that Web 2.0 collaborat...

The authors describe the development and validation of a short 6-item, reliable, valid self-report scale to measure cosmopolitanism. Cosmopolitanism is a concept in which people have an inclination to learn about groups other than their own. The concept has been in existence since time immemorial but has gained significance with the two-decade-old...

National culture influences how people perceive the world, and subsequently, what actions they take. Research has shown that this also follows in the actions taken by firms that reside in those national cultures. The actions identified in this paper look at domestic firms' pursuit of disruptive innovation. Disruptive innovations are unique types of...

The main purpose of this study is to propose and apply an analytical framework to help B2B marketers assess and develop web sites that are localized not only for the B2B marketplace but also for international markets. This study deals with an area that has not received much attention in academic research as previous studies have mainly focused on B...

There is little doubt that globalization has and continues to have a significant impact on business activities worldwide. The impact of globalization was made possible mainly by advances in technological innovation including the area of global communication. Among the many regions that have been significantly impacted by globalization is the Arab w...

An appendix for this article, entitled “Empirical research in the Latin American context in top management journals 1990‐2010”, is available online at: www.emeraldinsight.com/supplements

Purpose – Although multinational enterprises (MNEs), according to John Dunning's work, are driven by motives of ownership, location, internalization and, ultimately, higher returns, these business entities, by virtue of their transnational products and services, and extensive reach and resources, provide direct and indirect mechanisms that can shap...

‘Culture is communication and communication is culture,’ as Hall (1976, Beyond culture, Garden City, NY: Anchor Books, Doubleday) reminds us. The main purpose of this paper was to assess the impact of technology on the Arab communication style. The Internet is a unique environment with particular characteristics that might cause shifts in people's...

The Arab Spring seemed to give a renewed sense of promise to proponents of Web 2.0 as a force for democratization. However, a year on, throughout the Arab world the prospects for democracy are still far from certain. Our conclusion, based on an examination of the events in four countries-Egypt, Morocco, Bahrain, and Libya-is that Web 2.0 collaborat...

Understanding the nature and influences of cultural differences is central to international marketing. This article investigates cultural differences in television advertising between the United States and a select group of countries in the Arab world on the cultural dimensions of contextualization, individualism/collectivism, time orientation, and...

This study examines cultural values reflected in U.S. and the Arab world newspaper advertisement. A total of 1245 newspaper advertisements from Egypt, Kuwait, Lebanon, Saudi Arabia, United Arab Emirates and the United States were analyzed. The findings indicate that there are some similarities between the Arab World and the U.S. that may allow for...

This study compared responses of advertising agencies located in the Middle East and the United States to an email survey examining their approach in designing advertisements. The survey examined whether the advertising agency incorporated area-specific cultural values and advertising appeals in the execution of their advertisements. Results indica...

When a new idea is developed as a result of discovery or invention, it may be discarded or implemented. The process of implementing an innovation normally involves effort at education and persuasion and to be able to elicit actions calculated ti implement the new idea. There is also a need to establish relevance of the innovation to the goals of th...

This article reviews the current status of advertising in the Arab world with special attention given to television advertising. After providing a review of the literature and the status of television advertising, we provide the results of a content analysis dealing with various cultural values used in television advertising in various countries in...

This study was designed to examine the impact of multiple monitor use on user performance. Additionally, multitasking was evaluated as a mediational factor in performance. Twenty four students were tasked to create a web page using Macromedia's Dreamweaver©, as well as several video tutorials, Microsoft Office applications, and a web browser. Twelv...

This paper describes the development, purification and validation of a short reliable self-report scale designed to measure the concept of delivery acceptance of advertising over cell phones. There is limited literature on this subject of advertising acceptance and a measurement scale has eluded the academicians and practitioners, which could help...

This study examines cultural values as reflected in U.S. and the Arab world television advertising. A total of 866 television commercials from Egypt, Kuwait, Lebanon, Saudi Arabia, United Arab Emirates and the United States were analyzed. Contrary to the common notion that the U.S. culture and the Arabic culture are vastly different, we found many...

An experimental study was conducted to examine the impact of multiple monitors on user performance and multitasking. Forty-three participants were assigned to two groups - a multi-monitor group and a singlemonitor group - to carry out a series of tasks. Both quantitative and qualitative data were collected and analyzed. Results indicated that those...

This study examines cultural differences between the United States and the Arab world regarding low/high context, collectivism/individualism, time orientation and man's relationship with nature in print advertising. Study reveals that the main differences between the United States and the Arab world include cultural values that are embedded in reli...

Although managing the adoption of innovations domestically can be frustrating, the complexity of the issue increases tremendously when companies take a global approach to marketing. Differences in cultural and religious values can have a great impact on the process of innovation adoption. This study investigates the role of these cultural and relig...

The purpose of this study is to search for differences in humor use between Arabs and Americans and to provide managerial insights regarding such differences. We use Hofstede’s cultural dimensions as a theoretical basis for hypothesizing differences in humor styles between Arabs and Americans. The results indicate that Americans scored significantl...

Increasing shifts in population proportions have led to an increasing demand on education institutions to recruit Hispanics. A random and stratified national sample was used to answer the following questions: (1) What are the psychographic typologies that are likely to identify Hispanic students by their desire to pursue or not to pursue graduate e...

Jagdish and Kamakura (1995) argued that celebrity endorsement has become a prevalent form of advertising in the United States. Approximately 20% of all television commercials feature a famous person, and approximately 10% of the dollars spent on television advertising are used in celebrity endorsement advertisements (Advertising Age 1987; Sherman 1...