Monika Zając

University of Warsaw | UW · Faculty of Management

The topic of this thesis is a glottodidactic analysis of web platforms "Duolingo" and "Memrise". The thesis consists of three parts – two theoretical and one practical. The first part is about glottodidactics, the second part is about eye-tacking, and the practical part shows the results from researches carried out for the purpose of this thesis. T...

This article presents the results of the eye-tracking study into the perception and retention of information presented on the websites of three banks. The aim of the study was to determine web usability, measured on students of the Institute of Anthropocentric Linguistics and Culturology. The point of departure for the research was an assumption th...

Horror and mysteriousness have appeared in the literature since time immemorial. Fear is for every human being a completely natural feeling, and horror stories try to objectify our fear of death. With the aim of evoking fear writers use a variety of rhetorical devices. Onomatopoeias, similes or hyperboles create tension, which attracts the readers....

Advertisements have a significant impact on the choice of certain banking services and a lot depends on their form – a poster, a flyer or a website. As the bank websites are becoming more and more popular, it is interesting to see how they affect young customers, such as students of Applied Linguistics, who receive additional education in the area...