Mònika Jiménez- MoralesUniversity Pompeu Fabra | UPF · Department of Communication
Mònika Jiménez- Morales
Ph. D
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44
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187
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Citations since 2017
Publications
Publications (44)
This paper analyzes young children's advertising literacy skills to deal with body image portrayals in television advertisements. In particular, the study addresses Spanish schoolchildren (6 to 9 years old) from Barcelona.
Television series act as one of the primary sources of information on mental and neurological disorders. However, research on the accurate representation of mental disorders and clinical reality still lacks, especially since it requires an interdisciplinary approach with higher complexity. This article analyses the narrative depiction of depression...
Screen media usage among young children has increased dramatically in recent years. Although media consumption has been noted as an influencing factor in children’s body image, the relationship between children’s body satisfaction and screen media usage in children under 10 years old remains a less-explored topic. A cross-sectional study was design...
This paper presentation introduces the results from an exploratory study about how young children comprehend body image in television advertising. Through qualitative analysis of ten focus group with primary schoolchildren (N=58, M age = 7 years), the study examined children's advertising literacy skills and their making sense of body image portray...
This article aims to foster a better theoretical understanding of the narrative representation of mental and neurodevelopmental disorders, specifically depression, antisocial personality disorder (ASPD), and autism (ASD), without intellectual disability on British and U.S. coming-of-age and dramedy television series. A research pilot showed that ve...
TV series’ depictions of mental disorders have received considerable scholarly attention. However, few studies have considered the role of aesthetic elements in representing mental disorders. Therefore, in this study, we analysed how aesthetic features influence the representation of “psychopathy” in British coming-of-age TV series through the case...
The Mediterranean Diet (MD) has been recognized as a dietary pattern that has multiple benefits in health and many other sustainable development goals proposed by the United Nations. It was also recognized by UNESCO as the Intangible Cultural Heritage of Humanity. Aware of those benefits, advertising uses the MD as a claim to reach consumers. This...
Breakfast is widely considered the most important meal of the day. Despite this, the consumption of ready to eat industrial products with low nutritional value is increasing. This study correlated longitudinally the nutritional value of breakfast products with advertising discursive strategies. The research design applied quantitative analysis to c...
La presencia y la variedad de dispositivos móviles en los hogares españoles, con independencia del contexto social y económico, es una realidad normalizada desde hace años. Diversos estudios se centran en la mediación parental en el consumo infantil de pantallas inteligentes, aunque existe una falta de evidencia científica sobre cómo el nivel de fo...
https://orcid.org/0000-0002-9240-1084) Resumen La presencia y la variedad de dispositivos móviles en los hogares españoles, con independencia del contexto social y económico, es una realidad normalizada desde hace años. Diversos estudios se centran en la mediación parental en el consumo infantil de pantallas inteligentes, aunque existe una falta de...
https://orcid.org/0000-0002-9240-1084) Resumen La presencia y la variedad de dispositivos móviles en los hogares españoles, con independencia del contexto social y económico, es una realidad normalizada desde hace años. Diversos estudios se centran en la mediación parental en el consumo infantil de pantallas inteligentes, aunque existe una falta de...
Spain ranks fifth among European countries for childhood obesity. Sugar-sweetened beverages (SSBs) and soft drinks (SDs) are consumed by 81% of the Spanish children weekly. Advertising is one of the factors that contributes to an obesogenic environment. This study correlated longitudinally the nutritional values of SSBs and SDs and advertising disc...
In Spain, 40% of children are overweight or obese. Television advertising is a widely acknowledged factor contributing to high-calorie food intake. This study longitudinally correlates some variables involved in childhood obesity prevention strategies in Spain. A mixed-methods approach was used. A quantitative analysis of audience data was conducte...
Discursive Strategies in Child-Directed Audiovisual Advertising of Low Nutritional Value Products: Happiness, Courage and Obesity
Estratégias discursivas na publicidade audiovisual de produtos de baixo valor nutricional dirigidos ao público infantil: felizes, corajosos e obesos
Los niños españoles ven una media de 9000 campañas publicitarias en tel...
Desde su formación profesional y con una enseñanza bien orientada, los estudiantes son capaces de generar proyectos con un impacto social positivo. Como parte del diseño de la clase de Comunicación y gestión de eventos. Si quieres leer el artículo en formato on-line consulta el siguiente link: https://observatorio.tec.mx/edubits/
En el marc de l'assignatura Communication & Events Managament de la UPF s'ha dut a terme una prova d'innovació docent en la qual l'alumnat ha de realitzar diversos esdeveniments corporatius i/o institucionals amb grups internacionals (Erasmus, Sèneca i convenis bilaterals) i interculturals reduïts, amb l'objectiu final d'adquirir les competències n...
Personal Branding is a communication tool that receives the name of the person from which it is created. Sheltered in the 2.0 environment and aided by social media, personal branding has acquired an extreme importance for Public Relations. Taking into consideration case studies related to personal development and entrepreneurship, this article anal...
This paper aims to study the implementation of improvement regarding gender in the degree of Advertising and Public Relations at Pompeu Fabra educational offer. To do this, we have opted for a quantitative methodology (analysis of teaching plans and, lately, surveys to students and teachers), from which we have observed that, although there was awa...
Con este libro obtendrás las claves para adentrarte en el proceso de diseño y de elaboración de una campaña publicitaria
La presión mediática puede ayudar a causar insatisfacción con el propio cuerpo. En este sentido, la publicidad como transmisora de estereotipos y de productos de culto al cuerpo ha sido considerada influyente en la insatisfacción corporal. En este trabajo hemos realizado un experimento que evalúa el recuerdo publicitario espontáneo de una muestra d...
Los Trastornos del Comportamiento Alimentario irrumpieron en internet coincidiendo con el cambio de siglo. Lo que al principio no eran más que tímidos foros donde se intercambiaban trucos para adelgazar eludiendo la vigilancia de médicos y familiares, se convirtió con el paso del tiempo en páginas web estructuradas en las que se hacía apología de l...
This study is focused on personal and socio cultural factors related to body cult which can influence young's wellbeing, grouping them into dimensions of influence and studying in depth the role of media and their messages as elements also related to body cult. A statistical multivariable analysis has been carried out on a sample of 452 young peopl...
Gertakizun baten antolaketa paradigmatikoa da in situ bizi izandako lurralde- irudien eraikuntza-prozesuan. Parte-hartzaileen imaginario kolektiboan finkatzeko helburuaz antolatutako gertakizunak direla eta, fabrikatutako lurralde-irudiek turistikoak zein bestelakoak sustapen turistikorako alternatiba bitxia planteatzen dute, gertakizunaren kudeake...
La presión mediática puede ayudar a causar insatisfacción con el propio cuerpo. En este sentido, la publicidad como transmisora de estereotipos y de productos de culto al cuerpo ha sido considerada influyente en la insatisfacción corporal. En este trabajo hemos realizado un experimento que evalúa el recuerdo publicitario espontáneo de una muestra d...
For the last 53 years the city of Girona organizes a massive event based on the floral art which, in its last occasions, has mobilized more than half million of visitors, many of them from all parts of Europe. Besides the flowers, the photography exhibitions or the audio-visual montages which, during the second week of May, fill the streets of the...
ResumTesi doctoral que determina, a partir destudis quantitatius i qualitatius, quin és el procés a través del qual els nens i nenes en etapa preadolescent (9-12 anys) interioritzen valors i esterotips adults difosos a través de la publicitat convencional i no convencional i la possible incidència daquest procés en futurs trastorns del comportament...
La prevalencia de obesidad infantil aumenta de tal manera que se ha triplicado en los últimos veinte años. Los cambios en la conducta alimentaria y el aumento del sedentarismo correlacionan con elevadas tasas de obesidad infantil.
The Product Placement on television series of family consumption has turned during the last decade in Spain into one of the most powerful Below the Line techniques for the advertisers, in such a way that the investment for this form of not conventional advertising overcame the budget destined usually to traditional advertising during the past 2004....
El emplazamiento de productos en las series televisivas de máxima audiencia se ha convertido en los últimos años en una de las fórmulas de publicidad no convencional más fructíferas en cuanto a su impacto en el público objetivo. También conocida como Product Placement, esta técnica publicitaria se basa en la ubicación de productos o de referentes v...
In recent years, a noticeable increase in the use of non-con- ventional TV advertising has taken place. However, hardly any studies have been carried out to understand how these for- mats influence young viewers. This article presents the find- ings from an experimental study on the influence of product placement on children (aged 8, 10 and 12 year...
RESUMEN: Más de un 16% de los niños españoles de edades comprendidas entre los 6 y los 12 años son obesos. El sedentarismo y la falta de una dieta equilibrada son, a grandes rasgos, las causas de esta patología que sitúa a España en el segundo lugar de Europa, por detrás de Gran Bretaña, en cuanto a obesidad infantil. En este sentido, resulta impos...
In recent years, a noticeable increase in the use of non-con- ventional TV advertising has taken place. However, hardly any studies have been carried out to understand how these for- mats influence young viewers. This article presents the find- ings from an experimental study on the influence of product placement on children (aged 8, 10 and 12 year...
