Monica C. Scarano

Monica C. Scarano
Lille Catholic University

PhD in Marketing
Associate professor

About

21
Publications
585
Reads
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7
Citations
Introduction

Publications

Publications (21)
Article
Cet article investigue les logistiques spontanées de consommateur à consommateur se substituant totalement ou partiellement aux services des entreprises comme véritables pratiques sociales. Pour comprendre la structure (compétences, matérialité et significations) et la dynamique de ces pratiques une étude qualitative reposant sur la réalisation de...
Article
Full-text available
Based on an exploratory study of 29 semi-structured interviews followed by a grounded theory analysis, this research explores the circulation of local products and brands enacted by bi-residential consumers with geographically dispersed networks across two places. The results show that two new consumption systems are emerging at the frontier betwee...
Article
This research highlights the contributions of the socio-cultural approach to the study of the concept of consumer brand engagement (CBE). To this end, an integrative analysis first traces the main research on CBE. It presents its conceptual construction within the relational and experiential paradigms and highlights the limitations of this literatu...
Article
Considering the different forms of geographic mobility (e.g. tourism, migration) is relevant to consumer behavior because these trajectories shape consumption and the relationship with the local community. This paper extends the understanding of consumer behavior in a specific form of mobility: recurring mobility in the context of vacations, based...
Article
Résumé La présente recherche met en avant les contributions de l’approche socio-culturelle à l’étude du concept de l’engagement du consommateur envers la marque (ECM). A cette fin, une analyse intégrative retrace dans un premier temps les principaux travaux portant sur l’ECM. Elle présente sa construction conceptuelle inscrite dans les paradigmes r...
Chapter
Qualitative methods are traditionally roots in the anthropological person-centered field. In a virtual and digitalized society, the presence and the agency of technology and devices need to be considered as well. The purpose of this chapter is to contribute conceptually to the reflection of a different ontological perspective in qualitative researc...
Conference Paper
This research is focused on elucidating the mechanism by which consumers integrate company resources. The objective is to understand the reasons for refusing integration, contrary to the previous research that has primarily focused on consumer skills and motivations that enable resource integration. The data was collected using a narrow network of...
Conference Paper
This research is interested in understanding consumers' refusal to integrate resources offered by the company from a community, rather than individual, perspective. It was conducted in small networks of geographically dispersed consumers who avoid using the delivery services offered by stores, in order to carry out the transport or the sending of p...
Chapter
Qualitative methods are traditionally roots in the anthropological person-centered field. In a virtual and digitalized society, the presence and the agency of technology and devices need to be considered as well. The purpose of this chapter is to contribute conceptually to the reflection of a different ontological perspective in qualitative researc...
Thesis
Knowing and managing the customer network is an important key for a company’s competitive edge. Many researches have studied different kinds of customer networks to better understand how they function and how they contribute to value creation. However, few studies focus on their modification. Through our doctoral research, we seek to understand the...

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