Monica C. Scarano

Lille Catholic University

Qualitative methods are traditionally roots in the anthropological person-centered field. In a virtual and digitalized society, the presence and the agency of technology and devices need to be considered as well. The purpose of this chapter is to contribute conceptually to the reflection of a different ontological perspective in qualitative researc...

This research is focused on elucidating the mechanism by which consumers integrate company resources. The objective is to understand the reasons for refusing integration, contrary to the previous research that has primarily focused on consumer skills and motivations that enable resource integration. The data was collected using a narrow network of...

This research is interested in understanding consumers' refusal to integrate resources offered by the company from a community, rather than individual, perspective. It was conducted in small networks of geographically dispersed consumers who avoid using the delivery services offered by stores, in order to carry out the transport or the sending of p...

Qualitative methods are traditionally roots in the anthropological person-centered field. In a virtual and digitalized society, the presence and the agency of technology and devices need to be considered as well. The purpose of this chapter is to contribute conceptually to the reflection of a different ontological perspective in qualitative researc...

Knowing and managing the customer network is an important key for a company’s competitive edge. Many researches have studied different kinds of customer networks to better understand how they function and how they contribute to value creation. However, few studies focus on their modification. Through our doctoral research, we seek to understand the...