Mohd Azul Mohamad Salleh

Mohd Azul Mohamad Salleh
Universiti Kebangsaan Malaysia | ukm · Center for Research in Media and Communication (MENTION)

BIT, MCS, MCC & PhD in New Media and E-Governance (Adelaide)

About

41
Publications
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115
Citations
Introduction
Mohd Azul Mohamad Salleh is a senior lecturer at Center for Research in Media and Communication, the Faculty of Social Science and Humanities, UKM. The main research work includes new media, communication technology, online communication satisfaction, technology acceptance, internet/media social surveillance and mixed method study.

Publications

Publications (41)
Article
Full-text available
Media baharu memainkan peranan dengan memberi penekanan terhadap saluran komunikasi dalam menyampaikan maklumat kenegaraan untuk meningkatkan semangat patriotisme. Kesan pengaruhnya memberikan satu evolusi kepada penyuburan semangat patriotisme dalam kalangan belia di Malaysia. Kajian lepas menunjukkan semangat patriotisme belia adalah sangat renda...
Article
Full-text available
Communication through media is one of the most important aspects if a country faces a health crisis such as a pandemic. One of the mediums that are often used is via the production of public service announcements or PSA. PSA is a short video lasting between 30 to 120 seconds, communicating to large-scale audiences for social behaviour changes. Howe...
Article
New media plays a role by emphasizing communication channels in conveying national information to enhance the patriotism spirit. The effect will also necessarily give an evolution to the cultivating patriotism spirit among the youth. Past studies have shown that the patriotism spirit among youth is very low and loose. Based on such factors, a study...
Article
The advancement of online strategic communication for receiving and disseminate information by Public Relations Officers (PRO) especially the government sector has been driven by the high use of the internet among Malaysians. The use of social media as a medium of information delivery is one of the steps taken by the government to improve the quali...
Article
Internet dan penggunaan peranti digital adalah satu keperluan dalam kehidupan seharian di persekitaran digital. Kini penggunaan teknologi digunakan untuk pelbagai tujuan seperti hiburan, pengetahuan dan tujuan interaksi. Bagaimanapun, internet pada asasnya diperkenalkan dengan anggapan bahawa pengguna adalah golongan dewasa. Namun pada era ini, kan...
Article
ABSTRAK Penggunaan telefon pintar telah melalui proses transformasi sebagai alat teknologi komunikasi kepada alat memori digital yang dikonseptualasi awal sebagai Memobilia. Penggunaan telefon pintar sebagai Memobilia dalam konteks pendigitalan data dan maklumat telah menyumbang kepada kebergantungan terhadap peranti ini. Telefon pintar dilihat seb...
Article
ABSTRAK Patriotisme sering dikaitkan dengan konsep yang berkaitan dengan kenegaraan. Sentimen patriotisme berkembang luas dan meliputi pelbagai negara di peringkat global. Tahap patriotisme belia di negara ini perlu dipertingkatkan dengan penggunaan media baharu. Medium media baharu yang berasaskan Internet amat membantu dalam menyebarluaskan pelba...
Article
Full-text available
ABSTRAK Patriotisme sering dikaitkan dengan konsep yang berkaitan dengan kenegaraan. Sentimen patriotisme berkembang luas dan meliputi pelbagai negara di peringkat global. Tahap patriotisme belia di negara ini perlu dipertingkatkan dengan penggunaan media baharu. Medium media baharu yang berasaskan Internet amat membantu dalam menyebarluaskan pelba...
Article
Full-text available
Abstrak: Media baharu amat berkait rapat dengan bidang komunikasi. Medium ini memainkan peranan yang sangat penting kepada masyarakat secara amnya. Fungsi utama medium ini adalah untuk menyebarkan pelbagai informasi khususnya bagi meningkatkan kesedaran terhadap nilai patriotisme. Isu ini perlu diberi penekanan secara terperinci dan haruslah dipupu...
Article
Full-text available
Media literacy can be defined as the ability to access, assay, create, and interpret media messages which are therefore able to impact the beliefs and practices of their audience towards specific topics. In the field of health communications, the effects of media literacy can often be seen as the predisposing factor for health information acceptanc...
Conference Paper
Full-text available
ABSTRAK Dalam era Revolusi Industri 4.0, teknologi maklumat dan komunikasi (TMK) memainkan peranan penting kepada kemajuan dan inovasi sesebuah organisasi. TMK menjadikan aktiviti pengurusan dan pentadbiran sesebuah organisasi berjalan dengan lebih sistematik dan teratur. Penggunaan media sosial yang semakin berkembang telah mengubah landskap komun...
Article
Full-text available
The emergence of new media as a result of the development of the internet has made the media a democratic agent of information. In conjunction with the transition of current political culture, society is now more comfortable using social media as a source of political information. This study was conducted to identify the impact of social media use...
Article
Full-text available
The emergence of new media as a result of the development of the Internet has made the media a democratic agent of information. In conjunction with the transition of current political culture, society is now more comfortable using social media as a source of political information acquisition. This study was conducted to identify the impact of socia...
Article
Full-text available
ABSTRAK Perkembangan Internet dan teknologi komunikasi seperti Web 2.0 telah memberi kesan dalam pembangunan pelbagai aplikasi yang lebih bersifat dinamik dan interaktif. Aplikasi-aplikasi yang dibangunkan merancakkan lagi pembentukan masyarakat jaringan, jaringan sosial dan proses komunikasi secara dalam talian. Sebagai contoh aplikasi media sosia...
Article
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ABSTRAK Perkembangan aplikasi media sosial telah mengubah masyarakat untuk lebih terbuka dari segi komunikasi dan penggunaan teknologi komunikasi. Media sosial membolehkan pengguna mengakses maklumat dalam kehidupan seharian. Media sosial juga menjadi platform untuk para peniaga mempromosi, menjual produk dan berinteraksi dengan pengguna lain. Arti...
Conference Paper
Full-text available
Humans are born with different nature and the will as human beings. The desire to explore the world of pornography may cause serious sexual mental illness which should never inflict the young generation. This study adopts a review of relevant literature as the basis for developing a conceptual model on the effects of exposure to Internet pornograph...
Conference Paper
Full-text available
The evolution of technology communication nowadays has revolutionized the communication pattern in the family, yet slowly demolished the old-fashioned pattern of its own. Malaysian children in millennia generation are no longer familiar with traditional games such as marbles, hide and seek, and police and thief, as they are obsessed with their virt...
Article
Full-text available
Web 2.0 is providing more responsive, interactive and online platforms of participation and engagement within users in organizations. The growth of the Internet gives a significant contribution to the development of online systems. The acceptance and usage of online system in organizations depend on various key factors such as ease of use, interact...
Article
Full-text available
Since the advent of the Internet, political information is now at the fingertips of every Malaysian, especially those living in the urban areas and having access to the Internet. One does not need to have the traditional media such as radio, television or Newspaper to understand what is happening in political set up in Malaysia these days. This is...
Article
Youth generation in this century (Gen Y) as a whole are exposed to technological developments, particularly in the process of getting information. As a result, any information that comes to them will be interpreted widely and critically. Recently, a documentary aired regularly shaped history back to the audience (especially Gen Y) to express the sp...
Article
Full-text available
Technology advancement and revolution in film arena has brought tremendous change in film making practise. The digital technology alters film industry via production, marketing as well as their audience landscape. The use of digital visual effects (DVFx) for example, indirectly impacts film narative and aesthetic values, which then influences how a...
Article
Full-text available
The Internet is considered a huge development in human civilization. It is literally considered as a practical key or essential to human development and social advancement causing massive innovation in the world. Over the years, the advent of new media has permeated most aspects of our lives, especially that of the young generation. It is against t...
Article
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ABSTRAK Perkembangan aplikasi media sosial seperti Facebook, Instagram, Twitter dan sebagainya telah diadaptasi dalam pelbagai bidang seperti pendidikan, politik dan perniagaan. Media sosial ini memberikan kesan yang positif kepada mereka yang mengendalikan perniagaan secara dalam talian untuk mempromosi, membuat publisiti, menjual produk dan berko...
Article
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ABSTRAK Teknologi Web 2.0 memberi impak yang signifikan dalam pembangunan teknologi komunikasi dan aplikasi Web yang lebih mesra pengguna. Revolusi perkakasan teknologi komunikasi juga merancakkan lagi pembangunan aplikasi jaringan sosial yang membolehkan pengguna berinteraksi dengan lebih mudah dan cepat. Pembangunan aplikasi media sosial seperti...
Article
Full-text available
Information and communication technology (ICT) now provides the means for more interactive and collaborative forms of participation in organizations. The growth of the Internet and Web 2.0 has led to a rapid development of online systems in organizations, where often the first domain to be designed has the priority aim of enhancing organizational c...
Article
Full-text available
The dawn of the internet has brought about many implications to the already existing media and the way we communicate to one another and do things. Several scholars have conducted studies to understand the factors responsible for technology acceptance. The Technology Acceptance Model (TAM) is one of the much referred models for technology acceptanc...
Article
Using a history documentary ‘The Kinta Story (1949)’, this article explores the ‘grammar’ of visual metaphor. Numerous images can be found in history documentary, while many more are being planned, which can be accessed by people all around the world. These images technically represent producers’ ideas. They construct connotation and meaning for au...
Chapter
Internet-based systems are providing more interactive and collaborative forms of participation in many kinds of organizations, particularly with the spread of the Internet and Web 2.0 technology. They have been designed to enhance organizational communications processes, information management and staff interaction. This qualitative study explores...
Article
Full-text available
Malaysia adalah kalangan negara sedang membangun yang awal dan giat membangunkan kemudahan \{ICT.\} Penggunaan \{ICT\} adalah untuk meningkatkan daya saing negara, memodenkan sektor perkhidmatan, dan menambahnilai mutu perkhidmatan kerajaan dan swasta. Penggunaan meluas \{ICT\} telah mula diterima oleh masyarakat Malaysia. Artikel ini membincangkan...

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Projects

Projects (3)
Project
1. To examine the role and influence of social media in both countries 2. To analyse the impacts of social media on the politics of democratization in Malaysia and Indonesia
Project
The aim of this study is to discuss the awareness and understanding of the social surveillance through social media applications. This study used qualitative approaches (in-depth interview and focus group) and shows that users are aware of the importance and impact of social media applications in their daily life.