Mohd Atif Aman

Mohd Atif Aman
Rizvi Institute of Management Studies & Research

Doctor of Philosophy
Assistant Professor at Rizvi Institute of Management Studies and Research

About

8
Publications
38,885
Reads
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8
Citations
Introduction
My research focus is the study of ambidextrous behavior of salesperson, as to how salesperson manages the dual goals demands of selling and service, hunting-farming, selling new and existing products.
Additional affiliations
January 2018 - present
Aligarh Muslim University
Position
  • Researcher
December 2017 - January 2018
Aligarh Muslim University, kishanganj Centre
Position
  • Guest Teacher
February 2016 - August 2016
Aligarh college of engineering and management, Aligarh, India
Position
  • Professor (Assistant)

Publications

Publications (8)
Article
Purpose This study aims to identify the changes in different selling situations/styles during and post-COVID scenarios. Design/methodology/approach To attain the above-mentioned objective, a qualitative study drawn upon the principles of the theories-in-use approach is conducted. The data were collected through 23 in-depth semistructured interview...
Article
Since its inception in the field of organizational learning, ambidexterity has now evolved as a ubiquitous phenomenon, permeating all functional units of an organization. Over the last several years, the investigation of ambidexterity in personal selling and sales management has gained much scholarly attention. This paper aims to conduct a systemat...
Conference Paper
Extant marketing literature manifests ambidextrous behaviour of salespersons as the ability to sell both new and existing products. Previous studies have shown how ambidextrous Salesforce outperform the single-oriented Salesforce in terms of customer satisfaction, increased sales and achieving higher profits with stability. On the other side is the...
Article
Full-text available
In an attempt to curb-out black money, money laundering, and to have a sound economy, the central government of India has embarked on the cashless economy. It is the birth of a new era in the nation with life with digital money. This paper is going to conceptualize the meaning of a cashless system, explains online banking techniques in India, schem...
Article
Full-text available
Extant sales and marketing literature manifest ambidexterity among frontline employees as the synchronous pursuit of conflicting demands in exploitation of current competencies and exploration of new opportunities. Simultaneous achievement of both service and sales targets, acquiring new customers with retaining old customers, selling of new and ex...
Conference Paper
Full-text available
In an attempt to curb-out black money, money laundering and to have a sound economy, the central government of India has embarked on the cashless economy. It is a start of a new era in the nation with life with digital money. This paper dwelt on the meaning of a cashless system, explains online banking techniques in India, schemes by government to...
Conference Paper
Full-text available
Globally, there is a tremendous interest among policy makers, academicians, and corporate to explore the possibilities of moving towards a cashless economy. However, the challenges perceived by the consumers cannot be left unconcerned. This study investigates the challenges perceived by the consumers regarding cashless transactions and to find out...

Questions

Questions (2)
Question
With this question I wish to know that some articles clearly mention that our study is based on such and such theory and before explaining their variables they elaborate the underlying theory. Besides that many papers use Self-efficacy, LMX theory, Transformational Leadership etc. as an independent variable(s). Shall they also be considered as a theory.
Question
For writing a review-based paper, if we search articles on Scopus, ScienceDirect and Web of science will that be enough?

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