Mohammed Usman

• Doctor of Philosophy
• University of Nizwa

A fast-expanding technological trend predicted to transform several sectors, including the retail sector, is the rise of the Internet of Things (IoT) and artificial intelligence. Immediately, personalized, and user-friendly contact with consumers may be facilitated by sensors, increasing traffic and improving the buying process. AI and IoT may also...

Sustainability has emerged as a significant facet of the new consumerism despite the fact that green branding effectiveness is significantly influenced by the consumer's perception and credibility. This research aims at exploring the effects of green branding on the consumer in the context of trust, skepticism, and engagement as captured in the Sus...

Purpose Commercial banks are the catalysts for meeting the financing needs of small and medium enterprises (SMEs). However, not all commercial banks are equally attractive to SMEs because of differences in banking services’ key attributes. Moreover, customers’ preferences vary between Islamic and conventional banks. This paper aims to identify fact...

To solve the problem of long logistics delivery time in supply chain, a Mixed Integer Non-linear Program (MINLP) model is built by using Mixed Integer nonlinear programming theory. Firstly, the General algebraic modeling system (GAMS) is used to build the model to fully integrate each parameter of logistics transportation, the total distribution ti...

The study sheds light on the process of direct marketing and its impacts on the performance of business companies. In the present time, the technological implementation plays most effective role to develop business management. Apart from that, the concept of artificial intelligence and business management in the business organization is also analyz...

To solve the problem of long logistics delivery time in supply chain, a Mixed Integer Non-linear Program (MINLP) model is built by using Mixed Integer nonlinear programming theory. Firstly, the General algebraic modeling system (GAMS) is used to build the model to fully integrate each parameter of logistics transportation, the total distribution ti...

The Internet of Things (IoT) is a computer concept in which common items are enhanced with computational and wireless communication capabilities, generally through the inclusion of resource-constrained components such as sensors and actuators that allow them to access the internet. The Internet of Things (IoT) is regarded as a critical component in...

This paper examines the effects of carbon emissions on the accounting and market-based performance of financial and non-financial firms in emerging economies. Data for 104 financial and 328 non-financial firms constituting 2591 observations operating in 22 emerging economies were collected from the Datastream database for the period 2011–2020. We a...

The literature on law and economics argues that economic considerations have an important implication for consistent and efficient legal practices. In line with this tradition, this paper aims to analyse legal verdicts through the lens of transaction cost to ascertain if judicial decision takes social cost into account. In so doing, the research dr...

The literature on law and economics argues that economic considerations have an important implication for consistent and efficient legal practices. In line with this tradition, this paper aims to analyse legal verdicts through the lens of transaction cost to ascertain if judicial decision takes social cost into account. In so doing, the research dr...

How Does the Country-of-Origin Influence Consumer Purchase Decisions? Evidences from Oman

Inbound marketing induces a customer to buy a product online by search engine optimization or various digital marketing strategies. Pull marketing is a proven way of attracting customers towards brands and engaging them for buying. Perceptions make an individual to either make a good image or bad image of the product. Buying products is a click awa...

Do Customers Use and Recommend Islamic Credit Cards?”

It is argued that advertising must be utilitarian, however the perception of viewers’ response indicate that it is far from the truth. This study investigates these issues from a consumer point of view and explores the attitudes and their perceptions towards Television advertising. For the last 25 years, there has been a massive spurt of television...

“ Challenges faced in Fish Supply Chain in the Sultanate of Oman., Logistics Facing Challenges of Food Security and Environmental Protection”.

“An Empirical Study Of Viewer’s Behaviour During Television Commercial Breaks Intercontinental

Television Advertising Ethics: A Study of Gender-Based Differences in Bangalore Urban District.

Attitude towards Television Advertising: A Study of Bangalore Urban District”

Kerala state is the largest producer of coconut in India, even then marketing of this produce is not regulated in the state. Marketing co-operatives registered under the state government could channalise a meager amount of marketable surplus. In light of these circumstances, a research study was undertaken to examine the attitude of coconut growers...