Mohammed Nadeem

Mohammed Nadeem
University of San Francisco | USFCA · School of Management

PhD. [Marketing]
Visiting Professor [Marketing], Haas School of Business, University of California, Berkeley, California.

About

43
Publications
44,967
Reads
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155
Citations
Additional affiliations
January 2018 - June 2018
Mangalore university
Position
  • Ph.D. Thesis Evaluator
Description
  • Thesis Report Examiner (Ph.D.) - External / Foreign Evaluator.
January 2016 - July 2019
Visvesvaraya Technological University
Position
  • Ph.D. Thesis Evaluator
Description
  • Thesis Report Examiner (Ph.D.) - External / Foreign Evaluator.
December 2015 - December 2015
Ashford University
Position
  • External Evaluator - Marketing Program
Description
  • External Evaluation of AU's Marketing Program.
Education
July 2000 - January 2003
Union Institute and University
Field of study
  • E-Business (Marketing)

Publications

Publications (43)
Article
Full-text available
Social Customer Relationship Management (SCRM) is about people and relationships and demands a customer focus. This study investigates how Social Media (SM) has become an undeniable influence on customer care. The purpose of this paper is to explore how engaging customers through social communities are having far-reaching effects on customer loyalt...
Article
Full-text available
Satisfaction predicts and drives critical consumer behaviors, among them repeat purchases and word-of-mouth advocacy. The paper mainly examined the assessment of cognitive dissonance (CD) scale (Sweeney, 2000), dissonance segments (Soutar and Sweeney, 2003), consumer disposition toward satisfaction (Grace 2005), obstacles in measuring dissonance (S...
Article
Full-text available
An unprecedented explosion of innovation in the areas of big data, cloud computing, artificial intelligence, robotics, block-chains, self-driving cars, and mobile services has made changes permanent with higher customer expectations and growing switching loyalty to new products and services. The central question addressed by the study is how the di...
Article
Full-text available
The Corporations resilience during Covid-19 relies heavily on being able to adapt swiftlyto changing circumstances. Technology has changed the way we work, and the Future of Work (FoW) demands building a new social contract. Employee-centric work practices with flexibility and choice are the new mantra of future-oriented organizations. A new world...
Conference Paper
Full-text available
Excellence in customer experiences is a top priority for the Chief Marketing “Analytics or Digital” Officer (CMO). The purpose of this study is to examine the effect of ‘Digital Marketing Analytics’ [DMA] on firms Return on Investment (ROI) and CMO’s performance in customer retention and acquisitions. The main question addressed by the study is: sh...
Preprint
Full-text available
With a hybrid workplace model, employers offer exceptional workplace places, create greater collaboration and community for workers and showcase an example of the modern workplace that is digitally flexible and hybrid.This article aims to explore how the organizations and workers impacted by the long-term impact of the pandemic have accelerated the...
Article
Full-text available
With a hybrid workplace model, employers offer exceptional workplace places, create greater collaboration and community for workers and showcase an example of the modern workplace that is digitally flexible and hybrid.This article aims to explore how the organizations and workers impacted by the long-term impact of the pandemic have accelerated the...
Article
Full-text available
Artificial Intelligence has been under-researched. Machines with deep learning abilities can take digital marketing to new heights with their Artificial Intelligence making all the difference. This research aims to identify the outcomes from the study of Indian customers’ responses across varying demographics to machines and their abilities to sell...
Article
Full-text available
Artificial Intelligence has been under researched. Machines with deep learning abilities can take digital marketing to new heights with their Artificial Intelligence making all the difference. This research aims to identify the outcomes from the study of Indian customer’s responses across varying demographics to machines and their abilities to sell...
Article
Full-text available
The Covid-19 pandemic has changed the business world and Cyberattacks are becoming diversified and sophisticated. With widespread digitally remote-work phenomena and lack of an organization-wide comprehensive Cyber risk strategy, the data protection, trust, and brand reputation are at risk. The purpose of the study is to explore Cybersecurity as a...
Article
Full-text available
Social distancing, face masks, and washing hands shouldn't stop you from making your contributions. Think of leaving a mark and making a dent in the world. You illuminate our universe with your thoughts, your work, and your gifts. You leave a trail. And that is something to be proud of because it is noble and honorable. You will become deserving of...
Presentation
Full-text available
The purpose of my address/presentation at the Digecon 2018 Conference was to explore and understand the "Digital Value" by focusing on the following three concepts: 1. Digital Point: If we think “Digital” is about Coders, Statisticians, and Data Scientists---then we’re missing the point! 2. Digital Value: "Digital” has Value --- only because both...
Article
Full-text available
Entrepreneurs enter new markets to find high-growth areas. Bitcoin is a cryptographic, software networked, complexly engineered, high energy consuming, permission-less, and programmable Crypto-currency. Bitcoin appears to be in higher demand among social entrepreneurs than customers resulting in a Pygmalion Effect. The purpose of the study is to ex...
Working Paper
Full-text available
Entrepreneurs enter new markets to find high-growth areas. Bitcoin is a cryptographic, software networked, complexly engineered, high energy consuming, permission-less, and programmable Crypto-currency. Bitcoin appears to be in higher demand among social entrepreneurs than customers resulting in a Pygmalion Effect. The purpose of the study is to...
Data
An update on the current thinking and highlights research efforts in the area of---Boardroom & Brand Relationship, and Consumer Choices from a Socially Diverse Perspective---for the researchers, practitioners and marketing managers in creating and capturing customer value in the age of social media for the years to come! Copy of the original confer...
Data
Full-text available
An *update on the current thinking and highlights tremendous research efforts in the area of post-purchase dissonance for the researchers, practitioners and marketing managers in creating and capturing customer value for the years to come! *Copy of the original article is available on Researchgate: https://www.researchgate.net/publication/26909605...
Technical Report
Full-text available
[Update 2016] At the end of December 2002, I published my doctoral dissertation on ‘The Impact of e-Commerce on Intellectual Property’ restricted to copyright from a marketing analytics perspective. At that time, Social Media websites such as Twitter, Facebook, Pinterest, and Instagram were non-existent. As we understand from the World Intellectual...
Article
Full-text available
The aim of the article is to explore the social aspects of innovation at three levels of research: individual, group, and organization. A multi-level approach enhances the understanding of how organizational context shapes and is shaped by the actions and perceptions of individuals. It may provide more precise research findings and more rigorous th...
Conference Paper
Full-text available
The purpose of this study is to explore the role of the marketing department (MD) in influencing both the internal and the external stakeholders of the firm in creating success with speed and effectiveness. To provide superior customer experience, businesses are becoming increasingly competitive and marketing in particular is proving to be more 'so...
Data
Full-text available
Corporations are using Social Media (SM) to form meaningful and engaging customer relationships involving online transactions. . The aim of the research study is to examine how Customer Loyalty (CL) has come under an undeniable influence of SM. The main question examined by the research study is—why is SM poorly integrated with marketing strategies...
Data
The purpose of this study is to investigate the relationship between Corporate ‘Social’ Reputation (CSR) and employees’ increasing usage of Social Media (SM) and related technologies in promoting and strengthening their company’s branding strategies. This study draws on the (Rokka, Karlsson, & Tienari, 2014) conceptualization of corporate reputatio...
Research
Full-text available
I. ABSTRACT: The purpose of this study is to investigate the relationship between Corporate ‘Social’ Reputation (CSR) and employees’ increasing usage of Social Media (SM) and related technologies in promoting and strengthening their company’s branding strategies. This study draws on the (Rokka, Karlsson, & Tienari, 2014) conceptualization of corpor...
Data
Full-text available
Article
Full-text available
Corporations are using Social Media (SM) to form meaningful and engaging customer relationships involving online transactions. . The aim of the research study is to examine how Customer Loyalty (CL) has come under an undeniable influence of SM. The main question examined by the research study is— why is SM poorly integrated with marketing strategie...
Article
Full-text available
The purpose of this study is to investigate the relationship between Corporate ‘Social’ Reputation (CSR) and employees’ increasing usage of Social Media (SM) and related technologies in promoting and strengthening their company’s branding strategies. This study draws on the (Rokka, Karlsson, & Tienari, 2014) conceptualization of corporate reputatio...
Article
Full-text available
Corporations are using Social Media (SM) to form meaningful and engaging customer relationships involving online transactions. . The aim of the research study is to examine how Customer Loyalty (CL) has come under an undeniable influence of SM. The main question examined by the research study is—why is SM poorly integrated with marketing strategies...
Conference Paper
Full-text available
Corporations are using Social Media (SM) to form meaningful and engaging customer relationships involving online transactions. . The aim of the research study is to examine how Customer Loyalty (CL) has come under an undeniable influence of SM. The main question examined by the research study is—why is SM poorly integrated with marketing strategies...
Article
Full-text available
The purpose of this paper is to explore the strategic role of Corporate Sustainability(CS) and the stakeholder‟s value in the emerging markets (EM). This study investigates how a strong stakeholder reputation is widely acknowledged to be the most valuable asset of a firm (Peloza, et al, 2012) and why sustainability has become an important component...
Conference Paper
Full-text available
With the rapid growth of social networking and media comes their consideration for use in marketing classroom (McCorkle and McCorkle, 2012). This study examined how the teaching focus shifted from instruction to learning and the authors development and growth as a university professor particularly using social media (SM) as an education technology....
Article
Full-text available
Product returns are inevitable but by no means evil (Petersen and Kumar, 2009). Retail myopia is evident with de-shopping behavior with consequences for retailers in time, effort and costs (King et al, 2008). Regret persists with the consumers because finding a lower price results in perception of trust violation (Dutta et al, 2011). Consumers expl...
Data
Full-text available
Product returns are inevitable but by no means evil (Petersen and Kumar, 2009). Retail myopia is evident with de-shopping behavior with consequences for retailers in time, effort and costs (King et al, 2008). Regret persists with the consumers because finding a lower price results in perception of trust violation (Dutta et al, 2011). Consumers expl...
Conference Paper
Full-text available
Recent research has demonstrated that linguistic characteristics of brand names cognitively affect product evaluations (Argo, Popa, and Smith, 2010). Interest in ethical consumerism is rising with increase in sales of ‘brand halal’ and kosher-certified meats particularly in the United States (US). The importance of Islamic branding and the halal ma...
Article
Full-text available
Happiness and peace of mind are attained by giving them to someone else. If happiness is incomplete until it is shared, then can consumers put a price on happiness? Aaker and Liu (2008) argued that when it comes to happiness and giving, we should think about time, and not necessarily about money to make others happy. Simply because beyond money, vo...
Conference Paper
Full-text available
China and India are the fastest growing major markets in the world and the most popular markets for foreign entrants. Yet no study has examined the success or failure of these entries from customer choice perspective. Using a new definition of success and a uniquely compiled archival database, Burnett, and Hutton (2007) analyzed whether and why fir...
Article
Full-text available
This study examines whether corporations should operate solely to maximize shareholder value or to serve a more broadly defined, diverse set of social interests. This paper reviews how American public policy toward corporations has rested upon different answers to this question, from colonial times to the twenty-first century. It does so in order t...
Conference Paper
Full-text available
This study examines whether corporations should operate solely to maximize shareholder value or to serve a more broadly defined, diverse set of social interests. This paper reviews how American public policy toward corporations has rested upon different answers to this question, from colonial times to the twenty-first century. It does so in order t...
Article
Full-text available
With increased global competition, it has become essential for leaders in every industry sector, from commodities to consumers packaged goods, to understand the new and emerging theory and practice of customer service for successful deployment of brands. The brand has become a strategic business concern for every senior corporate executive and boar...
Article
Full-text available
As more and more e-marketing processes and transactions are moved online, the marketing managers who lead and manage it are at the forefront of decisions with serious ethical implications. The debate over leadership in crafting and executing ethics in global e-marketing is not new. What is new is the central role of trust, and technology in some of...
Article
Full-text available
The objective of this study is to provide organizations an understanding of the strategic role of customer satisfaction, and how it can be used as a vital marketing tool for customer life time value through E-Business leadership. The main research question addressed by this study is why an organization should place customer value at the center of w...
Article
Full-text available
The objective of this study is to provide organizations with a pragmatic understanding of how the knowledge management leadership in today's E-Business corporations would enhance meaning in the workplace for all its constituents. The main research question addressed by this study is whether the KM leadership has an effect on the outcome of the retu...
Article
Full-text available
The objective of this study is to provide organizations with a pragmatic understanding of how the role and position of Chief Knowledge Officer (CKO) is connecting people, technology & processes in a competitive environment to achieve maximum return on investment (ROI) ahead of the competition in a global market. The main research question addressed...
Conference Paper
Full-text available
The objective of this study is to provide organizations with a pragmatic understanding of how the role and position of Chief Knowledge Officer (CKO) is connecting people, technology & processes in a competitive environment to achieve maximum return on investment (ROI) ahead of the competition in a global market. The main research question addressed...

Questions

Questions (3)
Question
A recent report (2021) from Forrester argues that the chief marketing officer (CMO) role is more difficult than ever, in a world where tried-and-true tactics are aging out and their replacements are hard to pin down. As we pass through the Pandemic, CMO's are expected to be well organized, strategic and decisive — focused on business outcomes to develop and execute a long-term vision from sales to brand awareness to content strategy and lead generation!.
Despite the current economic and the vaccination challenges worldwide, recent reports from Deloitte and Gartner (2021) argued that for CMO's benchmarking against peers and competitors is an essential priority when developing strategy and budget. However, much deeper than budget allocation are strategic priorities, organization alignment and metrics for specialized programs, such as personalization, innovation and customer experience.
From a research perspective, the question is ---- how these drivers of investment perform cross-functionally in the potential success of marketing and how that sits in the broader enterprise? How CMOs will thrive in the Age of the Customer?
Question
As a global community, we may need to adapt to living with coronavirus for months if not years! Moreover, many people are asking --- what guarantee we've that we will be saved by a vaccine!
Here in the United States, we're struggling to reopen our economies with rising unemployment, risks of new waves of more infections and deaths perhaps in upcoming Fall 2020!
Based on your current and new research as epidemiologists, scientists, and virus specialists, how would you convince people in a free country such as the United States for inoculation once vaccine becomes available?

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Project (1)
Project
Article's focus on Entrepreneural Marketing