Mohammed L. Ashour

Al-Zaytoonah University of Jordan · Department of Marketing

This study enhances the existing literature on female online buying decisions by evaluating the factors shaping women’s clothing purchase decision-making. Hence, it investigates the influence of social media interactive marketing activities, i.e., electronic advertising (e-Ads), electronic word of mouth (e-WOM), interaction (Int.), and content cred...

The aim of this paper is to examine the ability of fair value accounting data to predict future operating cash flows up to three years ahead in Jordanian commercial banks, as well as to test whether there are significant differences among banks according to their size with regard to the ability of fair value accounting to predict cash flows. Multip...

Due to technological developments and the undeniable spread of social media use around the world; people have become more aware of the environmental issue to the degree that it managed to influence their purchasing behavior. Current study aimed at examining the role of marketing strategies in increasing the environmental awareness among consumers a...

Purpose: This study is intended to gain insight into the association of Corporate Social Responsibility (CSR) implementations and the achievement of competitive advantage focusing on the mediation role of company reputation (CR) in this relationship. Design/Methodology/Approach: Semi-structured interview technique was used to confirm the validity o...

This study is a systematic reviews research planned to achieve an in-depth understanding for the basic concept of service marketing. The world economy nowadays is increasingly characterized as a service economy. Developing nations have invariably experienced a shift from agriculture to industry and then to the service sector as the main stay of the...

This research is an attempt to idntfiy triangulation techniques that helps in overcoming constraints facing researchers within service markets based on high technology. Because of the high contact customer-telecommunication services providers (TSP) relationship, its reliability on the advanced rapid technology, and its short life cycle, telecommuni...

Because of the different orientations, firms’ philosophies and strategic visions are varying toward managing resources, capabilities or environmental factors, and in the way in which competitive strategies is being formulated. Competition is at the core of the success or failure of firms as it enables creating more perceived value than other rivals...

Investigating `Marketing Orientation` Influences on Achieving Competitive Advantage –Within Jordanian Mobile Telecommunication Industry (Behavioural- Attitudinal Perspective)