Mohammed Hussen Alemu

University of Copenhagen · Institute of Food and Resource Economics

This paper focuses on behavioural reasons underlying stated attribute non-attendance. In order to identify and incorporate procedures for dealing with heterogeneous attribute processing strategies, we ask respondents follow-up questions regarding their reasons for ignoring attributes. Based on these statements, we conclude that the standard way of...

One of the most serious threats to the Baltic Sea and its ecosystem services is human-induced eutrophication. European Union legislation, in the form of the Marine Strategy and Water Framework Directives, requires information on the benefits of improving the condition of the sea to a good environmental status. Our study uses a unique dataset collec...

Ecosystems are critically important to our well-being and prosperity as they provide us with food, clean air and fresh water and they maintain a livable biosphere. Consequently, it is increasingly considered to be of crucial importance that ecosystem services be included in decision making for policies that affect the use or the state of natural re...

This paper presents the results of an internationally coordinated contingent valuation study on the benefits of reducing marine eutrophication in the Baltic Sea according to current policy targets. With over 10,500 respondents from the nine coastal states around the sea, we examine public willingness to pay (WTP) for reduced eutrophication and its...

The edible grasshopper, Ruspolia differens (Orthoptera: Tettigoniidae) is food and a source of income for many people in East Africa. Recent laboratory experiments have succeeded in rearing them on germinated finger millet (GFM). However, long-term mass production on such a feed would be costly. Incorporating inexpensive and locally abundant agricu...

Background Edible insects are a sustainable source of high-quality animal protein. Insect farming is gaining interest globally, particularly in low-income countries, where it may provide substantial nutritional and economic benefits. To enhance insect farming practices in Africa, new farming systems are being developed. However, knowledge on how to...

En grundlæggende forudsætning for at opnå et fyldestgørende og dermed retvisende billede af de samfundsøkonomiske konsekvenser i samfundsøkonomiske analyser af infrastrukturprojekter er, at alle gevinster og omkostninger er opgjort og indarbejdet. Det kan være en udfordring at indarbejde ikke-markedsomsatte konsekvenser såsom negative effekter på n...

Dissatisfied customers often use social media to voice their complaints effectively, and firms strive to find solutions about how to respond to publicly visible service failure posts. We add to the emerging literature on complaint handling via social media by examining how complaining customers on a company's Facebook page prefer to be treated. We...

Small-scale urban agriculture is associated with positive health and environmental outcomes. Previous studies examined factors that drive people to grow foods in urban areas mainly drawing on qualitative data. This research investigates quantitatively what determines consumer preferences for growing foods in community gardens, informing efforts to...

Farming crickets for human consumption is emerging as a promising novel and sustainable animal-source food production system. Cricket farming in Kenya first began in 2013; however, adoption rates have been slower than expected. This paper presents a pilot study of farmers’ awareness of and interest in adopting cricket farming as a new agricultural...

This paper investigates the impacts of tasting experience and observing peers’ taste preferences on consumers' willingness to pay (WTP) for novel insect‐based food products. In an empirical incentivized discrete choice experiment (DCE) developed to estimate Kenyan consumers' WTP for buns made with cricket flour, we test two treatments against a con...

Increased fish consumption can contribute to a more sustainable food system. This paper explores how signaling affects consumer choices in fresh fish purchasing situations, both in traditional and online retail settings. We examined two different types of market signals; quality signals stemming from consumers as a social proof and authority signal...

In this study, we use the theory of the marketing firm to explain marketing relationships between consumers and firms selling fish in the context of developing the e-commerce sector for the fishery industry. We use a unique dataset composed of quantitative and qualitative data to provide a behavioral economic analysis and interpretation. The result...

Social media platforms constitute a new frontline for brands to build relationships with their customers. Nevertheless, the literature on social media engagement behavior is unidimensional, as it focuses on customer engagement while neglecting the customer's influence on managerial decisions. The current paper goes a step further by applying the th...

Consumers are increasingly concerned about food production methods. In this research, we focus on GMO-free and pesticide-free labeling for Medjool dates, a fruit that has recently received more attention due to its nutritious properties. In addition to accounting for preferences, we choose a latent class approach to explain choice behavior among di...

Consumers’ attitudes, perceptions, personalities and motives play important roles in shaping their food choices. These factors are not fully observed by analysts, so they should be treated as latent variables. A number of economic studies treat such variables as direct measures of consumers’ food choice behaviour, even though this might introduce m...

In this chapter we present information in relation to consumption, purchase experience, consumption frequency and peoples’ perceptions of how others see edible insects as food in Kenya. Two edible insects, namely termites (Macrotermes subhyalinus) and mealworms (Tenebrio molitor) were considered to study Kenyan consumers’ willingness-to-pay (WTP) f...

In this paper, we test whether a Repeated Opt-Out Reminder (ROOR) can mitigate hypothetical bias in stated discrete choice experiments (DCE). The data originate from a field experiment concerning consumer preferences for a novel food product made from cricket flour. Utilising a between-subject design with three treatments, we find significantly hig...

Studies suggest that consumer's acceptance of edible insects can be enhanced by processing and blending them with familiar food products. This is however, expected to result in changes in some sensory attributes. In this study, we investigated how consumers evaluate the appropriateness of sensory attributes of a common bakery product (buns) that wa...

Empirical analysis of Kenya consumer responses to insects as food.

Achieving food security in an environmentally sustainable manner is one of the biggest challenges of our time. Using insects as food can serve this purpose because they are nutritionally valuable and environmentally friendly. Embracing insects as food requires information on potential consumer demand as this would determine the success of product d...

Because edible insects provide nutritional and environmental benefits, there is a focus on establishing and optimizing the insect production sector and developing the value chain. However, little is known about consumers' reactions to insects as food. This paper provides a first insight into consumers' preferences for termite-based food products (T...

There is growing interest in insects as human food in academia, food and agricultural industries, public institutions and the public at large. Yet many of the words and concepts used to describe these organisms and the human practices surrounding them are still rudimentary, compared to the diversity of the organisms themselves and the existing comp...