Mohammad Shahidul Kader

Auburn University | AU · Department of Consumer Affairs

Purpose This paper aims to propose a conceptual model to examine the effect of an augmented reality (AR)–based product display (vs a picture-based product display) on interactivity, vividness, website quality and consumer responses. In addition, the moderating role of the need for touch (NFT) in the effect of AR on media features is identified. De...

Purpose E-commerce continues to experience unprecedented growth, but a lack of understanding of socio-behavioral aspects of green last-mile delivery solutions is conflicting with e-commerce and shipping companies' climate-related pledges to e-shoppers. This study seeks to correct for research deficiencies in the e-commerce context by determining ho...

Although e-commerce delivery uses less primary energy than traditional retailing, the lack of sustainable delivery practices contributes to negative environmental impact. A hierarchical model based on the environmental theory of planned behavior (ETPB) was tested identifying consumers purchase intention via green delivery (PIGD) upon distinct motiv...

Purpose The authors aim to examine how the construal level, either as an individual temporal orientation or temporal distance of promotion, moderates the effects of emojis' emotional intensity on consumers' purchase intentions in social media advertising. Design/methodology/approach Two experiments are used to test four hypotheses. Findings The r...

Medicare Plan Finder (MPF), an e-healthcare tool on Medicare.gov, is designed to support beneficiaries in selecting a Medicare plan. The large number of plans and complexity of plan attributes make decisions arduous for older adults, whose decisions can suffer from cognitive aging. No studies have explored the optimization of older adults’ decision...

The Medicare Plan Finder (MPF), a decision support tool on Medicare.gov, provides functions to help older users simplify their plan selection, but many users may be unaware of MPF functions, cannot locate them, or do not have desire to use them voluntarily. Existing literature offers little knowledge on older adults’ utilization of MPF functionalit...

Not much literature comprehensively addressed risks about WD usage, partly due to the lack of good measurements. To address this literature gap, this study used a content analysis approach to explore risks that consumers perceive about WDs as the initial step to develop a measurement.

Introduction: Pharmacists in the United States (U.S.) are authorized to administer vaccines. This study described: how and to what extent immunization services are offered, promoted, and documented in community pharmacies; reasons for referral to other locations for vaccination; and perceived barriers to immunization services. Methods: A mixed-m...

This study examines two aspects of BGC strategies, appeal (functional vs. emotional) and focus (brand vs. product), and three aspects of user-generated content (UGC), engagement ratio, relevance, and sentiment; uses content analysis.

This study investigated how motivations addressed in a brand’s MLBA message stimulate consumers’ perception of the values regarding social media engagement which in turn predict consumers’ attitude and behavioral intention toward social media engagement related to that brand.

Now- a- days denim is the term which conquers the world with spectacular fashion appeal. Denim is that fabric which goes through all forms, looks and washes to match with the ever-changing fashion trends of people. Conventional denim is a durable and heavy twill-weave fabric made from cotton;it is woven from coarse indigo dyed or sulphur dyed warp...

Terry towel is one of the fast growing and challenging sub sector of the textile sector of Bangladesh. Bath robes, hand towel, kitchen towel etc. are the products from terry in one word. Demand of these products is increasing very fast globally and also significantly day by day in the local market. Consumers pay on an average $7 for bath towel and...

In Bangladesh the annual demand of carrier bag is more than 14.1 billion pcs and in the global market it is 500 billion pcs. Lion share of this huge market is occupied by petroleum derived non-biodegradable bag because of its cheap rate. But this market can be predominately occupied by producing seam or stitch less jute bag. The processing cost of...

In apparel industry, lead time is the total amount of time required for completing a product beginning from the date of receiving the order to the shipment of the goods to customer. Time is a great issue in apparel trade as orders are based on weather, seasons and occasions. Lead time hence, carries huge importance when delivering the products to t...