Mohammad Atef Momani

Mohammad Atef Momani
  • University of Jordan

About

1
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Introduction
Skills and Expertise
Digital Marketing
Social Marketing
Marketing Management
Strategic Marketing
Branding
Business Marketing
Brand Management
International Marketing
Customer Satisfaction
Services Marketing
Current institution
University of Jordan
University of Jordan
  • Department of Marketing
  • Amman, Jordan

Publications

Publication (1)
Understanding the Role of Servant Leadership in the Hospitality Sector: AN INTERNAL MARKETING STRATEGY PERSPECTIVE
Thesis
Full-text available
  • Jul 2023
The main purpose of the study is to understand the importance of servant leadership, which is considered to be a critical component of internal marketing, in influencing Jordanian hotel frontline employees’ constructive deviance. This study proposes to deepen the understanding of the two fundamental mechanisms by which servant leadership influences...
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