Mohammad Suleiman Awwad

Mu’tah University · Business and Marketing

Purpose The purpose of this study is to investigate the impact of organisational socialisation tactics, namely, context-based, content-based and social-based tactics, on affective commitment by the mediating role of perceived organisational support. Design/methodology/approach A quantitative study was conducted using a judgmental sample of 119 new...

This study aims to investigate the impact of path-goal leadership styles (directive, participative, supportive, and achievement-oriented) on the market orientation of Jordanian commercial banks and the role of internal marketing as a mediating variable. A quantitative survey methodology was used to collect data from 630 branch managers of thirteen...

This study examines the mediating role of trust in government on the relationship between fear of coronavirus disease 2019 (COVID‐19) and compliance with social distancing. A cross‐sectional survey was conducted among 740 Jordanian citizens, and path analysis (SmartPLS 2.0) was conducted to analyze the data. Results show that fear of COVID‐19 has a...

This study aimed to investigate the impact of social responsibility costs on the financial performance of Jordanian banks. The study sample consisted of sixteen Jordanian commercial and Islamic banks listed in Amman Stock Exchange (ASE), using cross-sectional time-series data covering the years (2010-2017). Data was analyzed using fixed -and random...

Purpose This study aimed at investigating the impact of some financial indicators (salary competitiveness, employee productivity, company performance and company size), disclosed in the annual financial reports, on employee turnover in Jordanian pharmaceutical companies listed on the Amman Stock Exchange (ASE). Design/methodology/approach A longit...

The Telecom sector in Jordan is highly competitive in a way that affects the performance of firms working in this sector, many solutions were provided to enhance performance, but corporate entrepreneurship as a solution to significantly improve performance still not have fully adopted, that is why this research was carried to highlight the importan...

Purpose The purpose of this study is to investigate the impact of the Big Five personality traits on the entrepreneurial intentions of undergrad university students in Jordan. It further investigates the mediating role of entrepreneurial alertness. Design/methodology/approach A quantitative survey method was conducted with a convenience sample of...

Purpose – The purpose of this study is to apply the unified theory of acceptance and use of technology (UTAUT) model in the context of electronic library services in public Jordanian universities. This study investigated the determinants of use behaviour (UB) regarding electronic library services, and the moderating effects of age, gender, experien...

Purpose – The purpose of this study is to apply the unified theory of acceptance and use of technology (UTAUT) model in the context of electronic library services in public Jordanian universities. This study investigated the determinants of use behaviour (UB) regarding electronic library services, and the moderating effects of age, gender, experien...

This study investigates the behavioral responses of Jordanian consumer towards a number of sales promotion tools used by retailers, these responses are brand switching, purchase acceleration, stockpiling, product trial, additional spending, while sales promotion tools that were used in this study was the price discounts, buy one get one free, free...

This study investigates the direct effect of social factors (namely, social regard social comfort, and friendship) on customer satisfaction, and the indirect effect of these factors on customer loyalty, through the mediating effect of customers’ satisfaction, in hair salons in Jordan. In addition, the study analyzed the moderating role of customers...

Purpose The purpose of this paper is to investigate customers’ satisfaction associated with mobile phone services in Jordan. The American Customer Satisfaction Index (ACSI) model is used as the framework to examine the causal relationships among customer expectations, perceived quality, perceived value, customer satisfaction, customer complaint and...

Purpose – The purpose of this paper is to examine the effect of managers' emotional intelligence, organizational climate and employees' creativity on industrial small to medium‐sized enterprises' (SMEs') entrepreneurial orientation. Design/methodology/approach – A quantitative survey methodology was adopted to collect data from industrial SMEs' ow...

Today’s organizations claim to be customer-oriented organizations. Effective Customer Relationship Management (CRM), therefore, is considered as an organizational core competence in a highly competitive business environment. However, the scarcity of research studies concerning CRM is still a major issue within the context of developing countries or...

This study is an evaluation of the importance of demographic variables, perceived organizational support (POS), role conflict (RC), and role ambiguity (RA) in explaining the organizational commitment (OC) among the faculty members of Jordanian and Algerian universities through a comparative study. The survey consisted of 469 faculty members from ei...

This study aimed at investigating the effect of relational bonds (financial, structural and social bonds) upon the switching behavior of mobile phone service users in Jordan. A number of 600 questionnaires were distributed to a convenience sample of Jordanian universities' students (two public and two private universities). 450 questionnaires were...

Purpose The purpose of this paper is to examine the effect of internal marketing, organizational commitment and organizational citizenship behaviors on commercial banks' market orientation. Design/methodology/approach A quantitative survey methodology was adopted to collect data from commercial (non‐state owned) banks' employees in Jordan. A sampl...

Significant research has focused on the market orientation concept and its antecedents in recent years. The present study aimed to examine the effect of an organizational commitment's dimensions (affective commitment, normative commitment, and continuance commitment) on market orientation (general intelligence, dissemination intelligence, and respo...

The rapid development of mobile phones has created a new channel for advertising. The use of Short Messaging Service (SMS), through mobile phones, to access customers is gaining popularity. The present research investigates factors affecting consumer attitudes toward mobile advertising based on Brackett and Carr, (2001) model which consist of enter...

The study applied DeLone and McLean's IS success model in the mandatory context of online registration system (ORS) in one Jordanian university. Six dimensions were used to asses ORS success from the perspective of system users, i.e. students (information quality, system quality, service quality, user satisfaction, net benefits and intention to use...

This study aims at identifying the most critical factors affecting the customer switching behavior for mobile service providers in Jordan. A number of 580 questionnaires distributed to a random sample of Jordanian mobile users. The questionnaire contains 33 items measured on a five-point likert scale. The data were analyzed using regression analysi...

This study aimed at identifying the major variables that affect the Jordanian consumers' intention to adopt Mobile Banking (MB), through testing a modified model of diffusion of innovations developed by Rogers(1995). The population of the study consisted of all Jordanian banks’ customers. A questionnaire consisting of28 “likert” type items was dist...

The purpose of this study was to investigate the key determinants of Internet banking adoption in Jordanian context. This study further attempted to validate the appropriateness of the modified Technology Acceptance Model (TAM) within the context of Internet banking in Jordanian context. According to technology acceptance model (TAM), the perceived...

This study aimed at investigating the applicability of service quality model in the field of accounting audit services, discovering the main dimensions used by customers to evaluate audit services quality and determining the effects of these dimensions on Jordanian customers’ satisfaction. To achieve these objectives, intransitive hypotheses were f...