
Mohammad AnasAligarh Muslim University | AMU · Department of Business Administration
Mohammad Anas
Doctor of Philosophy
Research Scholar
About
8
Publications
1,350
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Citations
Publications
Publications (8)
Purpose
Modern businesses strategically focus on improving the online purchase experience (OPE) of customers to acquire a long-term competitive edge. However, the intellectual knowledge structure of OPE research remains uncharted, necessitating further investigation. This study aims to provide a concise synthesis of the evolution, trends and advanc...
Purpose
During coronavirus disease 2019 (COVID-19) pandemic, owing to several reasons, consumers behaved impulsively while shopping. Impulse buying has led to a distortion in the availability of various items in the stores. This study aims to explore the factors affecting the impulse buying behavior of consumers during a pandemic like COVID-19 in I...
The notion of ‘anthropomorphism’ has been a subject of intrigue for transdisciplinary academics and scholars for the longest time, as the origin of this concept dates back to the BCE (Before Common Era). Over the past few decades, anthropomorphism literature has been burgeoning in the marketing discipline and its subfields (branding, advertising, c...
The rapid integration of the metaverse into the retail industry demands a deeper understanding of consumer engagement within immersive virtual environments. Addressing this gap, this study explores the role of metaverse richness in shaping spatial presence and realism, which influence active consumer engagement. Guided by the uses and gratification...
Extant literature suggests that personal values influence consumers' choice, intention, and preference for sustainable and environment‐friendly products. By adopting a replicative and systematic‐cum‐quantitative approach, this bibliometric review attempts to map the existing literature, which jointly studies personal values and sustainable consumpt...
Most firms have been infusing environmental management practices in their organ-isational operations as green human resource management (GHRM). This study aims to validate the constructs under the GHRM in the Indian environment. The study conducted on four functions of GHRM reveals that green performance management , green compensation management,...
Purpose
This study aims to examine the influence of the talent management (TM) process on employee ambidexterity (EA) and the moderating role of learning organizations in Indian IT and ITes organizations.
Design/methodology/approach
The study is descriptive and based on empirical data from 390 IT and ITES employees from India. Data were collected...
Online purchase experience is considered an a pivotal antecedent to customer satisfaction. This study explores the dimensions of online purchase experience affecting customer satisfaction while investigating the moderating role of negative e-word of mouth (NEWOM) toward customer satisfaction and repurchase intention. Employing a web survey, 453 val...