Mohamed Ismail Mujahid Hilal

South Eastern University of Sri Lanka | SEUSL · Marketing Management

Purpose-The purpose of this study is to investigate Environmental Accounting and its importance. The systematic review of academic and professional literature depicts that EA is very useful and significant in controlling entities that are operating in environmentally sensitive industries. The research papers that relating to the EA, which are avail...

This paper is aimed to investigate the impact of entrepreneurial orientation (EO) and market orientation (MO) business performance (BP) and to explore the role of innovation (IN) to enhance the business performance of the micro small and medium enterprises (MSMEs) in Sri Lanka. The sample size of 441 owners/mangers of MSMEs. Survey methodology was...

While the competitiveness of the Sri Lanka’s tea is declining in the global market, it is very important for Sri Lankan tea to evidently identify the reasons for declining competitiveness and how Sri Lanka can face this challenge fulfilling the demand of global market. The Sri Lankan tea industry has lost its market leadership position in the globa...

The purpose of the study was to examine the effect of the elements of extended service marketing mix of the east coast hotels in Sri Lanka on the creation of the brand equity and how that brand equity plays a mediating role in customers' response. The study was quantitative in nature. Survey methodology was adopted. 163 tourists arriving in Sri Lan...

The study provides deeper understanding of the brand equity elements and its creation in the telecommunication industry in Sri Lanka. The main objective of the study was to examine how the image, awareness, and loyalty of the brand create brand equity in the telecommunication industry in Sri Lanka. A survey of 422 customers was conducted by a quest...

Sri Lanka's destination marketing organizations are currently taking measures to promote Sri Lanka among international tourists in all over the world. However, it is paramount to promote further to position Sri Lanka as tourists' destination. Hence, a study about relationship between the brand image and the personality in respect to the Sri Lanka i...

Sri Lanka's tourism sector contributes to the economy and Gross Domestic Production heavily with the assistance of the government. There were 2.3 million arrivals in 2018 and was an increase compared to the year 2017. While the growth of the tourism sectors in Sri Lanka, the tourists arrivals require that the revisit intention of the tourists need...

Retailers are now changing their retails shops into self-selection stores which are similar to supermarket so called retail supermarket stores. The main objective of the study was to examine the factors such as store image, store environment, store convenience, service quality on the creation of store loyalty of retail supermarket stores in the Eas...

The major objective of this study was to examine the impact of drivers of impulse buying on the customers’ loyalty and to assess the mediating effect of customers’ loyalty to the impulse buying at the retail stores. In order to meet the objective, a questionnaire survey was conducted among 529 customers of retail stores. SMARTPLS3 was used to analy...

The major objective of the study was to examine the impact of market orientation and innovation capability on the performance of small businesses in the Eastern Province of Sri Lanka. It was observed that many small businesses have emerged and are in existence after the prolonged war in the Eastern part of Sri Lanka and their sustainability should...

The major objective of the study is to examine the impact of market orientation and innovation capability on the performance of the small businesses in the Eastern Province of Sri Lanka. It is observed that many small businesses are being emerged and in existence after the prolonged war in the Eastern part of Sri Lanka. Therefore, it is paramount t...

Internal marketing practices are important for organizations as they motivate employees to achieve better performance. The work attitudes are vital for the employees of the organization to outperform within the industries. Banking industry is very vital for a developing economy like Sri Lanka. Therefore, it is very useful to study how the internal...

There are many divisional secretariats functioning under each district in Sri Lanka. All of them are providing services to their customers (people). It is higher time to improve the quality of services rendered by these divisional secretariats. Hence, it is important to measure the service quality and find ways to improve the service areas lacking...

The objective of the paper is to give clear understanding of the social entrepreneurship and gives the importance of being marketing oriented and adopting marketing capabilities for Sri Lankan social entrepreneurship. While social entrepreneurs are changing their conventional method of social entrepreneurship, marketing orientation is very much ess...

Celebrity endorsement is considered as one of the most known marketing tools in the cosmetics industry. It is a highly utilized tool among most of the renowned brands all around the world and considered as a winning strategy to build a unique identity for the brand. The major objective was to evaluate the level of effectiveness which the celebritie...

The major objective of the study is to understand the role of word of mouth through brand salience and brand image as customer based brand equity components in the creation of brand loyalty of Arugam Bay as tourist destination among local tourists. Brand salience, brand image are used as independent variables and the brand loyalty is used as depend...

In order to achieve stated objectives of the study, quantitative and qualitative approaches were used. Convenience sampling technique was adopted for this study. 384 questionnaires were issued and 195 were returned and taken for analysis. Analysis for this study was carried out using correlation to find out the association among variables and to an...

The study of brand equity is important for service providers in the telecommunication industry to examine their marketing efforts. Competition is more intense in the telecommunication industry in Sri Lanka. Sri Lanka Telecom, Dialog Axiata, Mobitel, Hutch, Airtel and Etisalat are the major in players in the industry. While these competitors are com...

Introductıon and Objectives Brand equity is one of the important concepts among practitioners and academic today. A brand which has a higher equity receives substantial preferences among consumers and organizations is also getting advantages. Hence, it is vital for managers to evaluate the brand equity and how a brand equity is created and accordin...

Exploring Customer Based Brand Equity: A Study among the Tourist Hotels in the East Coast of Sri Lanka Mohamed Ismal Mujahid Hilal1 and Kaldeen Mohamed Mubarak2 1 Faculty of Management & Commerce, South Eastern University of Sri Lanka, mujahidh@seu.ac.lk 2 Faculty of Management & Commerce, South Eastern University of Sri Lanka, kmmubarak@seu.ac...

Small businesses are vital for people in the Ampara district in terms of employment generation and this, in turn, contributes to the Gross Domestic Production to the development of the country. It is, therefore, paramount to study the small business sectors in the region and to figure out the problems faced by these small businesses. The major obje...

Small businesses are vital for people in the Ampara district in terms of employment generation and this, in turn, contributes to the Gross Domestic Production to the development of the country. It is, therefore, paramount to study the small business sectors in the region and to figure out the problems faced by these small businesses.The major objec...

The objective of the study is to identify the selected retail marketing mix elements influencing on business performance of retail groceries and to suggest strategies for improving the performance of these retail shops. In the Eastern Province of Sri Lanka, many groceries and self-selection retail shops are emerging in Sri Lanka after the prolonged...

Tourism sector in Sri Lanka is becoming one of the important sectors and has favorable impact on Sri Lankan economy. Total employment in the tourism sector in Sri Lanka has increased by 23 per cent from the year 2010 to 2012 (Annual Statistical Report, 2012). The contribution of tourism sector in Sri Lanka to the gross domestic product (GDP) was 3....

The objective of this paper is to analyze present trend of Sri Lankan tea industry and to identify problems in international marketing of tea. Qualitative methodology was adopted in this study. Checklist was prepared and researchers interviewed twenty six experts from tea exporting and marketing companies in Sri Lanka. Any strategy that will enhanc...