Mohamed Amer

Mohamed Amer
Università Degli Studi Roma Tre | UNIROMA3 · Department of Architecture

PhD Candidate in Heritage Marketing and Sustainable Cultural Tourism
Looking for a new position (PostDoc, Researcher, Project Associate, Lecturer … etc.)!

About

52
Publications
36,054
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13
Citations
Introduction
1- PhD Candidate in Heritage Marketing and Sustainable Cultural Tourism at Roma Tre Uni.; 2- HeritageForAll initiative founder; 3- ICOMOS-ICTC Member
Additional affiliations
December 2020 - December 2020
Banaras Hindu University
Position
  • Lecturer
Description
  • 17 December 2020 Guest Lecture “Cultural Heritage Recognition” – M.A. Program in Heritage Management, Faculty of Social Sciences, History Department, Banaras Hindu University, India.
November 2020 - November 2020
Universität Heidelberg
Position
  • Lecturer
Description
  • 24 November 2020 Guest Lecture "Cultural Identity: International Case Studies of People-centered Approach" - the Master Program in Cultural Heritage and Protection of Cultural Goods, Heidelberg Center for Cultural Heritage (HCCH), Heidelberg University, Germany.
April 2020 - April 2020
University of Florence
Position
  • Lecturer
Description
  • 02 April 2020 Guest Lecture “The Mediterranean Diet in Egypt” - the International Master “Agricultural Heritage Systems”, Laboratory for Landscape and Cultural Heritage of the School of Agriculture, Università degli Studi di Firenze.
Education
November 2019 - December 2022
Università Degli Studi Roma Tre
Field of study
  • Architecture: Innovation and Heritage
October 2013 - December 2015
Brandenburg University of Technology Cottbus - Senftenberg
Field of study
  • Heritage Conservation and Site Management
September 2009 - June 2011
Helwan University
Field of study
  • Tourism Guidance

Publications

Publications (52)
Presentation
Full-text available
Neighbourhoods of Dolcho and Apozari, Kastoria, GREECE: “Ready Citizen One”, Towards Heritage Knowledge Accessibility & Conservation By me, Mathias Haindl, Houda Ben Younes, Federico M. La Russa, Katarzyna Tomżyńska INTERSPECIES International ONLINE Summer School “Digital Strategies for Endangered Cultural Heritage” In partnership with 1- Pavia...
Chapter
Old Market is a focal point of a living heritage at such Islamic heritage city. Depending on the cultural significance, it dynamically represents the past inherits in the present guaranteeing a main vehicle of acting a sustainable development. Pausing the globalization and modernization waves of urban planning, the report aims to review the socio-e...
Poster
Full-text available
How to interpret Living Heritage expressions creating a life-long learning memory? Musealization - Interactive Edutainmental Socio-Cultural Tourism Diagram was adopted after an article: Amer, M. (2019), Egyptian Rural Practices: Living Heritage and Musealization. In ICOMOS Advisory Committee Scientific Symposium “Rural Heritage - Landscapes and B...
Technical Report
Full-text available
Hamrouni, I.B.O. & Amer, M. (2021), Siwa Oasis: a Forgotten Heritage under Threat. In S. Doempke, L. Tournillon & M. Turne (eds), World Heritage Watch Report 2021. Berlin: World Heritage Watch, 122 – 126.
Presentation
Full-text available
مجلة الهلال عدد مارس 2021 "المتاحف الاثرية .. هدية مصر للعالم" بمقال بعنوان "ممارسات التراث الريفى المصري و التمثيلية المتحفية لتدعيم ذاكرة التراث المعاش"
Poster
Full-text available
Diagram clarifies the different phases of the heritage conservation concept and its effectiveness interactions.
Chapter
Full-text available
The heritage sites have internationally a group of obstacles in the competitive touristic market. Thus, the cultural identity is considered the basic generator for creating heritage marketing actions. There are some heritage sites that are globally well-known and attract a large number of visitors but are not fully integrated, especially through it...
Chapter
Full-text available
Cultural Identity is the main domain of reviving practically the cultural heritage manifestations in the contemporary and future memory. But recognizing the modernization impacts and acculturation, it is hard to manage the authentic cultural Identity expressions in the modern time. This paper aims to discuss the professional context of cultural ide...
Book
Full-text available
CONTRIBUTORS: Agata Lizak, Alberto Cordón, Argyri Platsa, Caroline Montero de Espinosa, Cecilia Casas, Christopher Shiell, Diego García Viana, Héctor Manuel Aliaga de Miguel, İpek Bayraktar, Irene Fogarty, Jennifer Gaeta, Laura Ligazzolo, Leanna Wigboldus, Levent Tökün, Matteo Valentini, Mohamed Amer, Núria Gascons i Cuatrecasas, Patrícia Alho, Rog...
Poster
Full-text available
Sustainable Tourism and Heritage Sites: Different Phases As a heritage practitioner, do you prefer to apply “Cultural Tourism” or “Heritage Tourism” at the heritage sites? and Why? Here, I just share my opinion and notes. Please, if you have another overview, I will be so pleased to hear. It will be added-value for me.
Presentation
Full-text available
In cooperation with Œcumene Studio and HeritageForAll initiative, I did an online webinar "Heritage Branding: Protective Shield to Sustain the Cultural Sites". As a result of the Coronavirus’s consequences, the cultural and heritage sites will have internationally a group of obstacles in the upcoming competitive touristic market. Thus, recognizin...
Presentation
Full-text available
Celebrating World Heritage Day 2020 and responding to ICOMOS/UNESCO-WHC annual theme 2020 "Shared Cultures, Shared Heritage, Shared Responsibility" Online Lecture "Cultural Identity: Curating the Heritage City" Lecture content: Cultural heritage is a group of lifestyles which transmit from one generation to another including the manifestations o...
Presentation
Full-text available
29 March 2020 Guest Lecture “Conservation: Terms and Differentiations” – Faculty of Engineering, Architecture Department, Ain Shams University.
Poster
Full-text available
According to my readings and little experience, I created the attached diagram clarifying the main categories of cultural heritage science/studies and its potentials/fundamental branches. I hope this diagram clarifies the hierarchy of the cultural heritage profession and its specialization as well. N.B.: Please stop to call anything as a heritage...
Article
Full-text available
The Mediterranean diet was inscribed in 2013 on the UNESCO Intangible Cultural Heritage list. It is considered knowledgeably a lifestyle including a group of activities. Although this inscription was exclusively restricted in some European states, this mixed or connected-separated kind of a living heritage is not well-recognized in Egypt. It has be...
Conference Paper
Full-text available
Rural heritage is a complicated cultural knowledge. Considering the visitors who come, to the living heritage sites, spending their spare time and at the same time, to get a piece of new knowledge in a nostalgic context, the heritage exhibition is the ideal EDUTAINMENTAL deliverable that could transmit the rural heritage knowledge using the interac...
Presentation
Full-text available
The 2nd International Conference on Regional Challenges and Exploring Sustainable Solutions, Architectural Profession in Pakistan "Vision 2025 and Beyond" (RCESS-II/IAPex-2019, Peshawar Khyber Pakhtunkhwa, Pakistan by the Institute of Architects Peshawar Chapter [in cooperation with University of Engineering and Technology Peshawar and Hazara Unive...
Poster
Full-text available
According to the main definition of the heritage interpretation either in a heritage site or in a museum by the Society for Interpreting Britain’s Heritage that "Heritage Interpretation is the art and science of connecting visitors with the heritage destination and its significance (history, objects, events, social practices, facilities, and activi...
Poster
Full-text available
Interpreting my readings and overview, I develop this diagram, clarifying the main pillars of the effective management process/framework of the heritage sites. I hope this diagram helping the young professionals, whatever their backgrounds/fields, to finish such confusion or interruption.
Presentation
Full-text available
Lecture "World Heritage Terminology" In June 2019, Raquda Foundation for Art and Heritage launched a new Initiative of Alexandria World Heritage Simulation seeking to raise awareness of the Alexandrian youth for the importance of preserving their cultural heritage and the significance of inscribing these in UNESCO WHC list as World Heritage. This...
Poster
Full-text available
I prepared this diagram to clarify my overview. During the last months in Egypt, there are high numbers of professionals in history, anthropology and archaeology and others who called themselves that they are a heritage professionals and starting to call their lectures and activities "e.g. Islamic heritage, Coptic heritage, Ancient Egyptian heritag...
Presentation
Full-text available
A public lecture "The Mediterranean Diet in Egypt and its Socio-economic Impacts" in cooperation with Ms. Azza Abdel Maqsoud at the Alexandria and Mediterranean Research Center (AlexMed), Bibliotheca Alexandrina. You can review the presentation on HeritageForAll ISSUU page: https://issuu.com/heritageforall/docs/mediteranean_diet_-_alexmed
Presentation
Full-text available
Lecture “Social Media and ICH Marketing” - The capacity building program of UNESCO Cairo office - in collaboration with the Ministry of Youth and Sport - to help the Egyptian initiatives and associations preserving and promoting an intangible cultural heritage.
Research
Full-text available
Cultural heritage is wide knowledge that its representations include a group of factors such as quality, authenticity, creativity and so on. Matching a branding with cultural heritage, branding is a significant tool which through, the state party can invest effectively and professionally the outstanding universal values of the heritage sites includ...
Research
Cultural heritage is a complicated aspect that the visitor can't easily interpret its features. It includes an integrated approach consisting of tangible and intangible heritage. Considering the visitors come to the heritage site or the museum to spend their spare time and at the same time, to get new knowledge, the heritage exhibition is considere...
Experiment Findings
Full-text available
In 2018, Mr. Amer participates a consultation team of Torasna for Heritage Development and Management S.A.E. in preparing a proposal for the Giza Plateau Master Management Plan (2019 – 2022) as a part of UNESCO Egyptian World Heritage Site "Memphis & its Necropolis". He contributes jointly, with other team members, to draw the main features and pil...
Presentation
Full-text available
10 May 2018 Lecture "Challenges of Heritage Interpretation in Egypt" in Cooperation with Explore Egypt Initiative and Institut Français d'Egypte in Cairo
Research
Museum is a great place to safeguard and educate our folklife. As a cultural entity, it contributes pedagogically sustaining our cultural heritage. Material culture is not easy knowledge to exhibit or deliver along the upcoming generations. This disquisition aims mainly at reviewing the significance of intangible cultural heritage especially the ma...
Research
Full-text available
Culture and the national identity are considered a strategic tool developing the local communities; guaranteeing the best future for the upcoming generations; and sustaining, preserving and transmitting the inherited past from generation to generation. Paper aims at reviewing the role of culture as one of the pillars of the methodology of sustainab...
Research
Full-text available
Cultural heritage is a group of lifestyles which transmit from one generation to other including the manifestations of tangible and intangible heritage. So, the preservation of the cultural identity factor will be automatically contributed to preserving the outstanding universal values of the heritage cities including its authentic value. For insta...
Technical Report
Full-text available
Amer, M. (ed.) (2017). Urban Architectural Heritage and Social Interaction, Rashid-Open Air Museums (Workshop Results). Rashid: HeritageForAll. This (workshop) was made, in collaboration with Egyptian Ministry of Antiquities (Administration of Cultural Development and Community Engagement, Minister Office – Museums Sector: National Rashid Museum)...
Article
Full-text available
Heritage, either tangible or intangible, is considered a tool for preserving the inherited past, which forms the present identity, into the distant future for the new generations. Regarding our current socio-cultural needs, the word “Heritage” contributes promoting the image of cultural landscapes, heritage sites, or museums. These heritage attract...
Presentation
Full-text available
SIWI Webinar series 2017 – Lecture "ICOMOS Charter on Built Vernacular Heritage: A Case Study on Siwa Oasis Karshif Settlements".
Presentation
Full-text available
Lecture "Historical Effects and Siwan Traditional Architecture" is included a joint workshop "The Concept Design: Siwan Challenges" with Design Tour within a scientific debate "ArchitectureForChange Genius Tempus 2017" in cooperation with Institut Français d'Egypte in Alexandria.
Presentation
Full-text available
Lecture “Historical Timeline of Rome” in collaboration with Ms. Insaf Othmane, an instructor of module “Architectural Theory”, Faculty of Engineering (Architecture Department), Université Française d’Egypte.
Chapter
Full-text available
Cultural heritage is a great term expressing the inherited live ways and transmitting from generation to generation. This term is included either the intangible or tangible cultural heritage. Focusing on intangible heritage, it is included a group of activities, that had been developed by the local or indigenous communities, such as traditions, pro...
Presentation
Full-text available
Lecture “Architectural Heritage: Architecture vs. Heritage”, SIWI project / Ejoudar workshop, Siwan Documentation Center of Cultural and Natural Heritage, Siwa Oasis.
Article
Full-text available
Throughout this article, I attempt defining the situation of Egyptian Underwater Cultural Heritage in Egypt. Regarding UNESCO 2001 convention, I point out the aspect of preservation management in-situ especially in Underwater Archaeological Sites; as well as to give few suggestions delivering underwater heritage knowledge in Alexandria with the loc...
Presentation
Full-text available
Lecture “Architecture and Ancient Egyptian Mythology: the Pyramids” in collaboration with Ms. Insaf Othmane, an instructor of module “Architectural Theory”, Faculty of Engineering (Architecture Department), the Université Française d’Egypte and University of Paris 1 Panthéon Sorbonne.
Article
Full-text available
Traditional crafts and craftsmanship is considered one of intangible cultural heritage forms (UNESCO, 2003, n.d.-b). “Crafts are deeply embedded in the culture” (Klamer, 2012, p. 8). Regarding purpose, there are various forms of traditional crafts which were concentrated for “edutainment”. Many of these were going to be used in short term, e.g. in...
Article
Full-text available
According to the contributions of Mr. Marc Treib in UNESCO World Heritage manual, public spaces are each open destination that to be accessible for the audience serving the urban community. These destinations are where the local people gather spending free time, or interacting socially. “Louis Kahn talked about ‘going away from’ spaces and ‘going t...
Article
Full-text available
Construction of houses, settlements, or dwellings, in any architectural expression, is aimed at creating security and a comfortable environment. This perspective appears clearly within Islamic traditional architectural heritage in Egypt especially during Mamluk and Ottoman periods. During Islamic era, there are architects who built settlements cons...
Poster
Full-text available
We have done a collaborative work with Gayer-Anderson Museum (Bayt el-Kritliya) creating museum brochure in Arabic language
Article
Full-text available
The built vernacular heritage is usually constructed regarding the interaction between the human being and the surrounding environment, whatever its type, that to be subjected to the social, economic, cultural, and climatic factors. In October 1999, International Council on Monuments and Sites (ICOMOS) asserted through “Charter on The Built Vernacu...
Article
Full-text available
The majority of scholars use the term “Vernacular” when referring to the indigenous construction methodology. People attempt to design and construct their settlements, regarding the surrounding environment as well as available material, in form which through, they satisfy their needs, and create comfortable environment. Vernacular architecture is,...
Article
Full-text available
Unfortunately, major of Egyptian intangible cultural heritage-including Egyptian heritage lifestyle, food, traditions, and customs-don't have multiple resources and references which were contributed documenting these memories for future generations. On the other hand, I would like to acknowledge Center for Documentation of Cultural and Natural Heri...
Thesis
Full-text available
The study project "Developing Innovative Marketing Plan to Augment the Visitation of Egyptian World Heritage Sites" aims to develop a marketing plan in order to augment the visitation rate at Egyptian heritage sites which had inscribed in UNESCO World Heritage List. This project is gotten a grade "1.8". Heritage, either tangible or intangible, is...
Presentation
Full-text available
The Egyptian heritage sites have a great economic value regarding its culture significance and outstanding universal values. Some of these sites have a great problem "the fund" which might be tackled throughout investing economically the site. The paper shows a brief historical background about the site, introduces an economic evaluation, and analy...
Technical Report
Full-text available
The case-study project presents two proposals in relation to acting the interpretation, presentation, and conservation and reconstruction perspectives in the Elephantine island where DAI excavation and preservation project are taking place. This case study was under the supervision of Deutsches Archäologisches Institut – Kairo (the German Archaeolo...
Technical Report
Full-text available
The study project "Management of Islamic Heritage" belongs to the UNESCO framework called "Initiative on Heritage of Religious Interest". The project aims to prepare a publication concerning Islamic heritage around the world and to analyze best practices and failures in the fields of conservation, management, community involvement, visitors managem...
Research
Full-text available
The research is an application of Heritage Impact Assessment process (Human-induced Impact Assessment). The researchers select the archaeological site of Mit Rahina (Memphis) as a part of UNESCO World Heritage site “Memphis and its Necropolis”. Based on the field trip (Thursday, 16 January 2014), the researchers evaluate the ground cover and potent...

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Projects

Projects (2)
Project
Heritage is a great term which uses the past representing the tangible and intangible expressions in the present time in order to develop a future vision pausing the modernization wave against the cultural identity [Outstanding Universal Values - OUV]. Using the former concept, the proposed research seeks to fill the gap between the main structure of heritage marketing process and the augmentation level of the site, museum, or city image “Branding”. Through developing a people-based heritage branding model, it is going to link strategically between the cultural heritage site “overall”, the stakeholders, the local community and the visitors. Therefore, the heritage site and/or city might become psychologically one of the priorities of the local community and the visitors as well experiencing culturally their memories via the edutainment activities and indirectly preserving the cultural identity [OUV] as a source of community development. In addition, the proposed research aims at developing an innovative structure that mainly investing the manifestations of the cultural identity [OUV] to create a sustainable brand image. Respectively, the research is going to issue a group of recommendations to curate the heritage site and/or city overall [enhancing the heritage value]. Furthermore, the research proposes to boost the utilities of the heritage branding supporting sustainably the operation of augmenting the heritage attraction’s image; moreover, this augmentation will be contributed preserving the authentic value of a heritage site and/or city. The research project is methodologically depended on both of qualitative and quantitative methods following the strategy of a case study that to be presented as a guideline/model. The proposed research study has an appropriate significance that it seeks to present a new strategy solving the problem of gradually disappearing the cultural identity of the heritage communities due to the waves of globalization and modernization. Through the multi-disciplinary studies, it seeks to invest professionally and effectively the urban heritage-derived manifestations developing a model of a people "cultural identity"-based brand image of the heritage site. In sum, the research aims at curating the heritage values "OUV" and the cultural significance of the heritage site and/or city; and guaranteeing the sustainability factor in the heritage communities.
Project
Heritage city is permanently defined by its urban planning, and architectural and artistic styles. Respectively, this plan contributes indirectly in the social interaction including customs, inhabits, commercial activities, and so on. Social and cultural attitude has an effective impacts on the heritage constructions. Often, the governmental entities response for the local community requirements (needs & wants). Regarding these responses, the actions have a great impact altering the historical urban planning as well as its cultural significance and the factor of authenticity and integrity. There are various researches and projects that to be handled the problem of heritage conservation and documentation in Rashid city (Rosetta), Egypt. The project "Rashid - World Heritage Site" handle starting with the topic of urban architectural heritage and social interaction in the zone of heritage city "Rosetta" – about 168 Km from the capital Cairo - one of the oldest cities in Egypt to develop the folder of protection and management. Respectively, Egyptian world tentative heritage site "Historic Quarters and Monuments of Rosetta/Rachid" (http://whc.unesco.org/en/tentativelists/1831/) becomes being officially inscribed as UNESCO World Heritage Site. Developing the former folder and considering the steps of the process of heritage management plan at Burra Charter, HeritageForAll in collaboration with Egyptian Ministry of Antiquities and Arab Council of the Social Sciences' had been created a workshop "Urban Architectural Heritage and Social Interaction" to understand the heritage destination estimating mainly the social and cultural interactions between the local community and the heritage buildings.