Mohamad-Noor Salehhuddin Sharipudin

• Doctor of Philosophy
• Senior Lecturer at Universiti Putra Malaysia

The ever-changing landscape of social media had shifted information-seeking behaviours of its audiences towards achieving personal gratifications and social mobility. The emergence of Instagram as a mobile application had enabled instantaneous networking and feedback among personal acquaintances and strangers alike that find shared interests from i...

COVID-19 has impacted not only human lives, but also business organisations. The repercussions of the pandemic on global businesses include sustaining the value of a firm that could benefit stakeholders, such as the challenge for sponsored properties to attain sponsorship through a period of financial struggles and the capacity of a sponsor to prov...

Social media influencer has become an important component of marketing communication. Hence, this research aims to determine the facets of social media influencers' reputation signals (communication skills, influence, perceived authenticity, and perceived expertise) that contribute to the customers' purchase intention of X beauty products, mediates...

The implications of social media influencers (SMI) are more important than ever, specifically considering online purchasing has become a trend, more so as a result of the COVID-19 pandemic. In this respect, brands must employ social media influencers to attract customers, and who needs be more creative than traditional advertisers in generating pur...

Economics education has been overly paired with traditional "chalk and talk" teaching methods. However, educators must shift the conventional teaching approach to more innovative teaching methods that allow students to engage more effectively in the learning process. This study attempts to evaluate the impact of Web 2.0 tools on students’ interacti...

With the rise of technological advancement, organizations can leverage knowledge-sharing practices to foster both employee engagement and customer loyalty. New technologies enable organizations to create seamless, collaborative environments where information flows freely across all levels, breaking silos and boosting productivity. By facilitating a...

As of December 2022, China has inscribed 43 items on UNESCO’s Intangible Cultural Heritage (ICH) list, establishing itself as one of the countries with the most significant achievements in this field globally. However, with the rapid changes of the modern era, many ICH items are facing varying degrees of vulnerability. Alarmingly, some of these cul...

Wellness tourism is currently developing and starting to be recognized as an important aspect of tourism. Not only in Bali, Bandung is developing itself into a destination for foreign tourists for wellness tourism. Wellness tourism, which focuses on activities and experiences aimed at enhancing one's health and well-being, is intricately linked wit...

This empirical study investigates the impact of brand equity and credibility on 140 consumers' purchase decisions regarding fast-moving consumer goods (FMCG) in Malaysia during the enduring COVID-19 turbulence. Statistical analysis using PLS-SEM demonstrates brand equity and credibility each directly and positively influence purchase decisions. Fur...

Open and distance learning (ODL) refers to flexible educational opportunities regarding access and various knowledge acquisition methods. In the era of digital communication technologies, ODL offers flexible, self-directed learning techniques and comprehensive and engaging learning content. Most students at the Professional and Continuing Education...

The purpose of the study is to examine the mediating role of corporate image on the influence of retailers’ corporate social responsibility (CSR) practices of a fast-food chain brand and its corporate reputation. The study utilized the dimensions of the retailer’s CSR dimension. This study focused on the external stakeholders (customers) of X fast...

The effectiveness of brand slogans (also referred to as slogans in this study) in communicating product information has been widely discussed, but there is limited research on whether consumers' familiarity with slogans differs for healthy and unhealthy products, and whether gender plays a role in this context. This study investigates consumer fami...

In a post-pandemic environment, businesses face new challenges in sustaining stakeholder interest due to the ever-changing consumer behaviour trends and a more fragmented media landscape. Achieving sponsorship contracts within this tumultuous financial period due to limited sponsor budget raises uncertainty in a potential or existing sponsorship re...

Background and Purpose: With fund scarcity eminent in Malaysia, soliciting donations effectively is essential to any non-profit organisation (NPO). Many NPOs struggle to raise funds to execute a beneficial project for society. The dimensions to identify relevant online factors influencing the NPO website user decision-making process slowly evolved...

Electronic word-of-mouth (eWOM) has become an important source for customers and hoteliers, and likewise, the interactivity of Web 2.0 has allowed customers to write and share online reviews. Our study aims to examine: (1) the influence of post-stay evaluation factors toward eWOM, (2) the relationship between eWOM and hotel revisit intention, and (...

The early history of the film industry is said to have begun in the United States. Nelayan and Laila Majnun were the first Malay films produced in Malaya, in 1932, produced by Motilal Chemical Company. This thought stems from the effect of the scenes depicted in the film. This study's objective is to explore if film has the power of being a threat...

Grounded on service-dominant logic (S-D logic), a vital issue for marketers is to understand how the multiple approaches encouraging consumer participation (CP), as manifested by consumer-consumer interaction (CCI) and consumer-brand interaction (CBI), reflect on the extent of consumer-brand engagement (CBE). This study examines the role of CCI and...

In view of the Covid-19 pandemic’s significant impacts on service businesses and ecosystems, the authors argue that the concept of “istihsan”, preference for the best solution, generally supported by Qur’an and the Sunnah in principle, while keeping in mind that innovative solutions might not have a precedence in normative texts, should guide both...

Social media analytics is a method for social network data such as Facebook, Instagram, LinkedIn, and Twitter to be gathered and evaluated. Marketers typically use it to monitor online discussions about goods and businesses. There is a lack of knowledge about social media analysis in society and the amount of unstructured data is increasing, which...

Our study employed the Generational Cohort Theory as an alternative method to segment and identify consumer profile and its media congruity in an emerging country (i.e. Malaysia). It is more efficient and reliable than other segmentation methods such as demographic variables and cross-sectional. We aim to establish and validate the influential even...

Purpose Using the stimulus-organism-response model as the theoretical basis, the purpose of this study is to examine the impact of a social media-based destination brand community (SMDBC) on tourists’ emotions, and the subsequent effect on the intention to co-create value and visit. Design/methodology/approach The theoretical framework was tested...

During disasters, information sharing across group boundaries is seen as highly significant. It requires extensive information sharing flow between different groups and individuals in the community, and among the different response teams. People who receive and share information during a disaster are also known as knowledge brokers (KB). The import...

Despite the growing importance of social media based destination brand communities (SMDBC) in engaging tourists, the associations between SMDBC and tourists’ emotional experiences is under-researched. Seeking to address this theoretical deficiency, this study aims to contribute to tourism literature by empirically testing a research model linking S...

It is of fundamental importance to use effective techniques for learning a language since language learning is not easy work and efforts made for this purpose must be retained over time (Wright, Betteridge and Buckby, 2006). Upon realizing this issue with language learning, an English learning tool, Grammar-Related Autonomous Supportive Practice (G...

Public relations are seen as an important part of an organization in helping to bridge the gap with its public so that rapport can be established. Previous researches show that the practises of trust, commitment, community involvement, openness, and customer satisfaction are attributes of Organization Public Relationship (O-PR) practises. However,...