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Mithilesh Kumar Choubey

Mithilesh Kumar Choubey
Jamshedpur Research Review · Research &Publication

PhD in Business Management

About

15
Publications
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18
Citations
Introduction
A book on tribes of Jharkhand. It's 2000 years old history of religion.

Publications

Publications (15)
Preprint
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The article discusses the mental and economic problems of Indian middle class due to Corona pandemic and nationwide lockdown. This article has three major sections. In the first, the state of the middle class customers has been analyzed. And, it has been said that the self-confidence of the middle class is at low. Apart from this, the impact of mat...
Article
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With increasing proliferation of Covid -19, main stream media has become completely dependent on government data. In such a situation, citizen journalism has come up as a big preference to the news industry. The article presented here, explains the increasing importance, challenges and future of citizen journalism in the present time. Till yesterda...
Preprint
Full-text available
Amid fears of an epidemic of corona, a long lock-down is going on in India. Voluntary organizations are distributing free food and food grains to the poor. Thousands of people gather at the distribution stall as soon as news of the distribution of free food grains spreads. The walls of social distancing and lockdown break down. 'Hunger and poverty'...
Article
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Phone: 09334077378 __________________________________________________________________________________ Lynching is a premeditated extrajudicial killing by a group. It is most often used to characterize informal public executions by a mob in order to punish an alleged transgressor, or to intimidate a group. It can also be an extreme form of informal...
Chapter
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खरकई नदी के तट पर बसा जमशेदपुर भारत का प्रथम औद्योगिक शहर है. आरम्भ से ही शहर की जनसख्या में मजदूरों का बाहुल्य रहा है. सत्तर के दशक में यहाँ के मजदूरों के मनोरंजन के लिए यहाँ बड़ी सख्या में सिनेमा हाल खुले और आम जनजीवन से सीधे-सीधे जुड़े. शहर की कई पीढ़ियों ने सिनेमाघरों के सुनहले तिलस्मी संसार के इर्दगिर्द अपने जीवन का एक बड़ा हिस्सा जिया. प्रस...
Book
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सन् अस्सी (सन् 1980-90 के दरम्यान जमशेदपुर शहर में युवा होते बचपन की कहानी) यह कहानी उस दौर की है, जब फटी पतंगों को भात की लुगदी से चिपका कर आकाश में बाज की तरह उड़ाया जाता था. मांझे इतने कातिल कि अगर जगह पर लग जाएँ तो पतंगे ही नहीं बल्कि जिन्दगी की डोर भी काट दें. ………सन् अस्सी की कहानी मूलरूप से जमशेदपुर शहर में खरकई नदी के किनारे बसीं छोटी बस्...
Article
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Political advertising is a kind of advertising or marketing communication, used by political parties to communicate with public.
Research
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Abstract Political advertising is a kind of advertising or marketing communication, used by political parties to communicate with public. Such information have political relevance and public interest. Political advertising attempts to influence or comment upon a matter which is currently the subject of extensive political debate. Political advertis...
Article
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Abstract Haradih is a small Village/hamlet in Tamar Block in Ranchi District of Jharkhand State, India, located 70 KM towards East from District headquarters Ranchi. Haradih first came into light couple of years ago when Archaeological survey of India, declared an old temple in Haradih village as a heritage site and a place of national importance....
Article
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आधुनिक भारत में मुख्य धारा के हिंदी साहित्य के समानांतर एक अन्य प्रकार की साहित्य रचना भी होती रही है. इसप्रकार की रचनाओं को आमतौर पर ‘लुगदी साहित्य’, ‘घासलेटी साहित्य’ या अंग्रेजी में ‘पल्प साहित्य’ के नाम से परिभाषित किया गया है. इस साहित्य को तत्कालीन हिंदी साहित्य के कुलीन समाज ने पूरी तरह नकार दिया था. लेकिन इन रचनाओं नें एक समयांतराल में जबरद...
Article
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The paper reveals, how the organised retail revolution failed to read the minds of tier III city customers and lost its momentum in the mid way.
Article
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In India, organised retail was once considered as the next sunrise industry after information technology. Between the years 2000- 2007, when Indian retail industry witnessed the mammoth 25 percent annual growth rate, expectations were sky high and it was expected that organised retail would capture the 16 percent Indian retail market by 2012. Sensi...