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Mirjana Pejic Bach

Mirjana Pejic Bach
Faculty of Economics & Business, Zagreb, University of Zagreb · Department of Informatics

PhD University of Zagreb

About

200
Publications
108,946
Reads
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1,837
Citations
Introduction
I work as a Full Professor at Department of Informatics, Faculty of Business & Economics, University of Zagreb. My research areas are data mining, system dynamics, web content analysis, and innovation. My job is based mainly on project management. I lead projects of different types: scientific, expert and business in the field of ICT implementation and IS development. Respecting deadlines and at the same time achieve a high quality of work done is my goal.
Additional affiliations
July 1994 - present
University of Zagreb
Education
September 1998 - July 1999
Massachusetts Institute of Technology
Field of study
  • System Dynamics
September 1993 - March 1996
University of Zagreb
Field of study
  • Management
September 1989 - September 1993
University of Zagreb
Field of study
  • Business Informatics & Finance

Publications

Publications (200)
Article
Full-text available
Organic food consumption has become a significant trend in consumer behaviour, determined by various motives, among which the price does not play a major role, thus reflecting the Lancaster approach to the microeconomic consumer theory. Additionally, artificial neural networks (ANNs) have proven to have significant potential in providing accurate a...
Article
Full-text available
Customer response models have gained popularity due to their ability to significantly improve the likelihood of targeting the customers most likely to buy a product or a service. These models are built using databases of previous customers’ buying decisions. However, a smaller number of customers in these databases often bought the product or servi...
Poster
Full-text available
Introduction In using online medical manuals, patients that do not speak English natively are in effect “virtual immigrants”, confronted with a problem of low health literacy. Our aim was to investigate the use of diabetes key terms when the official guide for insulin pump was translated into a non-widely spoken language like Croatian. Data set a...
Article
Full-text available
Understanding Generation Z job seekers' expectations and job pursuit intentions can help organizations successfully attract them. However, there is limited research on this, especially for the transition and emerging economies. With these issues in mind, this study focused on two main objectives: (1) to examine Generation Z job seekers' expectation...
Article
Full-text available
The paper focuses on the importance of e-democracy and the introduction of information and communication technologies in democratic processes. Digitalisation significantly impacts citizens' involvement in e-participation and direct decision-making in developed societies. We want to show the current local and national levels based on comparisons of...
Conference Paper
Full-text available
Neural networks or artificial neural networks are a branch of machine learning, a technology based on brain and nervous system studies. Thanks to the fast-technological changes, growing computing power, advanced algorithms, and widely available digital data, the application of neural networks has spread tremendously in many fields of study, from he...
Conference Paper
Full-text available
The key to the human resource management progress from a traditional to a strategic function is implementing information technology (IT) solutions, enabling fast, accurate, and effective decision making. The trends are certainly going in that direction; since Human Resources Information System (HRIS) has proven to be one of the widely used tools in...
Conference Paper
Full-text available
Data mining has become the omnipresent requirement in the business environment of abundant data. At the beginning of data mining development, the one-solution approach was mostly used. In the last 20 years, mostly due to the development of various educational programs and the availability of open-source software, data mining has evolved into a matu...
Chapter
Corporate social responsibility (CSR) can be seen as an important differentiation strategy for organizations operating in foreign markets, as it helps organizations to gain legitimacy, transfer their positive reputation, gain visibility and easily adapt to a new environment. The implementation of CSR activities in foreign markets is often different...
Chapter
This chapter describes how and why normative justification for corporate responsibility has been replaced with business case thinking. Modern organizations do link their non-financial reports to strategy because corporate responsibility is seen as a source of competitive advantage, growth, motivation, and innovation. Non-financial reporting potenti...
Chapter
Full-text available
Technical field of big data for prediction lures the attention of different stakeholders. The reasons are related to the potentials of the big data, which allows for learning from past behavior, discovering patterns and values, and optimizing business processes based on new insights from large databases. However, in order to fully utilize the poten...
Article
Full-text available
The experience of many organizations so far has shown that the risk of failure of the software implementation project is high, and in order to reduce this risk, significant efforts have been made so far to implement the project management methodology. However, research to date shows that, despite improvements in project management, a relatively sig...
Article
Full-text available
The goal of the paper is to present the framework for combining clustering and classification for churn management in telecommunications. Considering the value of market segmentation, we propose a three-stage approach to explain and predict the churn in telecommunications separately for different market segments using cluster analysis and decision...
Article
Data mining is an efficient methodology for uncovering and extracting information from large databases, which is widely used in different areas, e.g., customer relation management, financial fraud detection, healthcare management, and manufacturing. Data mining has been successfully used in various fraud detection and prevention areas, such as cred...
Article
Full-text available
In this paper, we analyse the company behaviour in duopoly taking into account the most common strategies, including dominant, reactive, cooperative and tit-for-tat strategies, since they account for most of the decisions made by companies. Dominant, reactive and cooperative strategies may lead to different outcomes, such as Stackelberg, Cournot, C...
Article
Full-text available
Although temporary work arrangements play a strategically important role in contemporary economic development, its influence on firm performance has remained elusive. In our work we measure firm performance from the systemic perspective, including both innovation and financial performance. Therefore, this study tests a model that specifies the infl...
Article
Full-text available
The paper aims to introduce how cities cope with the concepts of smart city development and implementation of its ecosystem. The concepts are presented with a systematic approach, i.e., a holistic analysis of resources about smart cities' latest technological developments and organizational approaches. Within the holistic approach, the paper connec...
Article
Full-text available
The business success of small- and medium-sized enterprises (SMEs) increasingly relies on the adoption of various technological innovations. For today’s unpredictable business operations, business intelligence systems (BISs) represent one of the most prominent tools with a significant impact on business performance. However, different internal and...
Chapter
Full-text available
Increased use of computer-assisted translation (CAT) technology in business settings with augmented amounts of tasks, collaborative work, and short deadlines give rise to errors and the need for quality assurance (QA). The research has three operational aims: 1) methodological framework for QA analysis, 2) comparative evaluation of four QA tools, 3...
Article
With the growing trend of digital transformation, electronic business has become a crucial part of business operations for many companies. Some of the most critical steps in successful transformation pertain not only to data and information acquisition and digitalization but also to adequate publishing and organization of these information resource...
Chapter
In this chapter, a study about how Italian SMEs understand and use FinTech technologies is presented. The study focuses on FinTech-aided banking services, in particular, due to the fact that these are, at present, the most widely used FinTech technologies available in Italy. The study shows how, despite FinTech entering Italy only in recently, the...
Chapter
In the context of sustainability and long term survival, knowledge based decision making has been recognized as a significant factor. Its application in organizational settings specifically through knowledge management, process management, and decision making presents one of the core organizational capabilities. This chapter explores more deeply th...
Chapter
In this chapter, a study about how Italian SMEs understand and use FinTech technologies is presented. The study focuses on FinTech-aided banking services, in particular, due to the fact that these are, at present, the most widely used FinTech technologies available in Italy. The study shows how, despite FinTech entering Italy only in recently, the...
Article
Full-text available
Presentation skills are one of the most important tools that are required on numerous occasions in education and business. In most of the business and economics colleagues, presentation skills are taught as part of the curriculum, of at least several courses. Therefore, it could be expected that presentation skills would be highly developed among b...
Article
Full-text available
The term corporate sustainability represents a crucial part of the concept of sustainable development. The main goal of the companies, which adopted corporate sustainability practice is to fulfil a sustainable development agenda and brings a balanced approach to economic and social progress and environmental management. The purpose of the article i...
Article
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1) Background: The article provides a methodologically coherent analysis of technological development in the context of the fourth industrial revolution or Industry 4.0 and its impact on changes in sustainable development policy. (2) Methods: Using a Comparative Automated Content Analysis (ACA) approach, the article compares recent scientific work...
Preprint
Full-text available
Background (1) In the time of the 4th Industrial Revolution or Industry 4.0, a conglomerate of technical and social inventions, political contexts, socio-cultural circumstances, environmental policies, business models, and economic policies has emerged. Sustainability policy in theory and practice aims to deal with the effects of all these factors...
Article
Full-text available
1) Background: The importance of this article is to analyze the technological developments in the field of the Internet and Internet technologies and to determine their significance for sustainable development, which will result in the emergence of Society 5.0. (2) The authors used automated content analysis for the analysis of 552 articles publish...
Conference Paper
Full-text available
The paper focuses on the importance of e-democracy and the introduction of ICT in democratic processes, which in the age of computerization has a significant impact on the development of e-participation in developed societies. Based on comparisons of e-participatory tools in Austria, Croatia, Italy, and Slovenia, we want to show the current situati...
Preprint
Full-text available
1) Background: The importance of this article is to analyze the technological 14 developments in the field of the Internet and Internet technologies and to determine their 15 significance for the sustainable development which will result in the emergence of the Society 5.0; 16 (2) The authors used automated content analysis for the analysis of 552...
Article
Full-text available
Social impact assessment has become a major concern within the research community. While different methodological advancements have been made to better display, as well as to measure, achieved impacts, social media has proved to be a potential domain to generate many new opportunities to support both the communication as well as the realization of...
Article
Full-text available
The existing literature fails to identify to which extent the utilization of social media could be relevant for increasing the effectiveness of knowledge management, in respect to overall business operations. In order to shed some light on this area we define three goals. Firstly, we investigate to what extent the different activities of clients on...
Article
Full-text available
m-Banking is developed to support the clients in using various banking services, by using their mobile phones, thus allowing them to overcome the barriers in terms of time and location. Clients are increasingly using m-banking, so for some of them, this is the most used way of communication with the bank and doing banking transactions. Therefore, h...
Conference Paper
Full-text available
The 4th industrial revolution has brought not only new opportunities but new demands and challenges, also in government communication to citizens and businesses. Transformations do not only concern ICT usage differences but also social, economic, educational and business changes, and bring risks known as „digital divide“. One of the services that a...
Article
Full-text available
Background and Purpose : Data mining techniques are intensely used in various industries for the purpose of fraud prevention and detection. Research that focuses on the leasing industry is scarce, although frauds in the field of leasing occur rather often. First, we identify clusters of business clients in one leasing company by using the method of...
Article
Full-text available
We evaluated websites from 28 state hospitals in Croatia. The analysis was performed using a Codebook including 89 items divided into five categories: Technical characteristics, Hospital information and facilities, Medical services, Interactive on-line services, and External activities. The aim was to score each website by identifying the presence...
Article
Full-text available
Purpose Organizations introduce business intelligence (BI) to increase their performance, but often, this initiative is not aligned with the business process management (BPM) initiative, which also aims to improve organizational performance. Although some findings from the literature indicate that BI implementation has a positive impact on organiza...
Article
Full-text available
The goal of this research was to investigate the level of digital divide among selected European countries according to the big data usage among their enterprises. For that purpose, we apply the K-means clustering methodology on the Eurostat data about the big data usage in European enterprises. The results indicate that there is a significant diff...
Article
Full-text available
This paper increases understanding of the concept of smart factories system and its implementation in the automotive industry in terms of addressing necessary changes in human aspect of system, namely, employees' competencies, as well as to new job profiles. A qualitative research approach was used by utilizing a case study of the automotive indust...
Article
Full-text available
Purpose System dynamics is a whole-system modelling and learning approach, useful for tackling non-linear problems, such as sustainable urban development. The purpose of this paper is to review system dynamics applications in the simulation of sustainable urban development over a period from 2005 to 2017. Design/methodology/approach The analysis r...
Article
The social innovations have been together with the advanced technology in the 21st century,taking an essential role in social structures and their informatization processes. Informationtechnology has become an indispensable factor not only in industry and service businesses,but also in governing systems at the micro (cities and regions) and macro (...
Article
Full-text available
Background and Purpose: The aim of the study is to develop a conceptual key competency model for smart factories in production processes, focused on the automotive industry, as innovation and continuous development in this industry are at the forefront and represent the key to its long-term success. Methodology : For the purpose of the research, we...
Article
Full-text available
The social innovations have been together with the advanced technology in the 21st century, taking an essential role in social structures and their informatization processes. Information technology has become an indispensable factor not only in industry and service businesses, but also in governing systems at the micro (cities and regions) and macr...
Chapter
This chapter describes how and why normative justification for corporate responsibility has been replaced with business case thinking. Modern organizations do link their non-financial reports to strategy because corporate responsibility is seen as a source of competitive advantage, growth, motivation, and innovation. Non-financial reporting potenti...
Chapter
Full-text available
Cloud computing represents a popular and frequent notion in media and scientific research. However, in post-transition countries, there remains a low offer of cloud computing solutions and users have not still accepted this concept besides its broad spectrum of benefits. This chapter examines the possible reasons why, despite high media attention,...
Chapter
Corporate social responsibility (CSR) can be seen as an important differentiation strategy for organizations operating in foreign markets, as it helps organizations to gain legitimacy, transfer their positive reputation, gain visibility and easily adapt to a new environment. The implementation of CSR activities in foreign markets is often different...
Conference Paper
Full-text available
In this research, we investigate key factors that affect students’ satisfaction with the Google Classroom in a blended-learning course and investigate the possible relation between students’ satisfaction and future intention of using Learning Management Systems (LMS). In order to attain this goal, we developed a research instrument, consisting of t...
Article
Full-text available
Business intelligence (BI) and business process management (BPM) are widely implemented in various organizations. However, their impact on organizational performance strongly depends on their alignment. Previous research has focused mainly on large companies. Small and medium-sized enterprises (SMEs) also started to use BI and BPM in order to impro...
Article
Full-text available
Information technologies have become pervasive in various organizational functions. However, their usage impacts organizational performance in various manner, and it depends on the intensity of information technology usage. Human resources information systems (HRIS) are widely used in various organizations. Previous research investigated impact of...
Article
Full-text available
Since changes in job characteristics in areas such as Industry 4.0 are rapid, fast tool for analysis of job advertisements is needed. Current knowledge about competencies required in Industry 4.0 is scarce. The goal of this paper is to develop a profile of Industry 4.0 job advertisements, using text mining on publicly available job advertisements,...
Article
Full-text available
Project managers have a main role in all kinds of projects, and information systems (IS) projects are not an exception. In order to perform their activities well, project managers need to develop several complementary competences, including technical, contextual and behavioral competences. In literature we find important references on the project m...
Chapter
Full-text available
Big data technologies have a strong impact on different industries, which began in the last decade and continues nowadays, with the tendency to become omnipresent. The financial sector, as most of the other sectors, concentrated its operating activities mostly on the analysis of structured data. However, with the support of big data technologies, h...
Article
Full-text available
Kontroling je prvenstveno fenomen koji se nalazi u praksi. Interesantno pitanje o tome kako se kontroling razvija u praksi, dobilo je respektabilnu pažnju u istraživanju i odgovarajućoj literaturi. U ovom radu istražujemo kontroling u svetlu empirijskih istraživanja. Štaviše, neistraženo pitanje kako se kontroling razvija u praksi u Hrvatskim kompa...