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Mirjana Pejic Bach

Mirjana Pejic Bach
University of Zagreb Faculty of Economics and Business

PhD University of Zagreb

About

248
Publications
171,658
Reads
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3,522
Citations
Introduction
Mirjana Pejić Bach is a full professor at the Department of Informatics, Faculty of Economics in Zagreb. She has won several international awards for her scientific work, such as the Emerald Literati Network Awards for Excellence. According to the Scopus scientific database, Mirjana Pejić Bach is among the 2% of the most cited scientists in 2020 and 2021.
Additional affiliations
July 1994 - present
University of Zagreb
Education
September 1998 - July 1999
Massachusetts Institute of Technology
Field of study
  • System Dynamics
September 1993 - March 1996
University of Zagreb
Field of study
  • Management
September 1989 - September 1993
University of Zagreb
Field of study
  • Business Informatics & Finance

Publications

Publications (248)
Article
Full-text available
Background and Methods: A primary survey of a multi-national sample of higher institutional educators has been conducted to investigate the determinants of the adoption of management simulation games. The research model is developed based on the technology acceptance model (TAM) and technology–organisation–environment (TOE). Structural equation mod...
Article
Full-text available
The shift towards renewable energy, particularly wind energy, is rapidly advancing globally, with Southeastern Europe and Croatia, in particular, experiencing a notable increase in wind turbine construction. The frequent exposure of wind turbine blades to environmental stressors and operational forces requires regular inspections to identify defect...
Article
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Abstract Artificial intelligence has already been used in public relations, and it is also present in crisis communication, as one of the key areas of public relations. This should not be surprising, since crisis management today necessarily includes the digital space, and crises can quickly spread from the virtual space to other non-virtual areas...
Chapter
This chapter explores the development and integration of enterprise resource planning (ERP) within the information systems (IS) field, thus offering background knowledge based on a short literature review from selected books/textbooks. Beginning with a historical overview, this chapter follows the beginnings and developmental milestones of ERP syst...
Chapter
This chapter presents literature review with the aim of developing conceptual models that clarify the role of ERP in the organization, and the relationship between ERP, KM and business performance. Using a systematic literature review (SLR), this chapter presents the current body of knowledge on the impact of ERP on organizational business performa...
Chapter
This chapter aims at analyzing the adoption factors from the Knowledge Management (KM) perspective for successful Enterprise Resource Planning (ERP) adoption. It provides an overview of how knowledge is created and classified. Further, it explains knowledge creation and transfer through ERP. Implementing ERP systems and KM may bring several advanta...
Chapter
This chapter introduces the Technology Acceptance Model (TAM) and provides a short history of TAM and TAM-related studies in ERP adoption. The model is widely used for the acceptance of technology, including Enterprise Resource Planning (ERP) systems within organizations. It analyses major adoption success factors suggested in the literature and pr...
Chapter
This chapter, first, proposes and then empirically tests two separate models related to ERP systems and knowledge management (KM) and their impact on organizational performance. Incorporating the culture of knowledge sharing and based on the Technology Acceptance Model (TAM), Model I, the ERP Acceptance Model, explores how these elements influence...
Article
Full-text available
The Great Reset is a concept proposed by the World Economic Forum to rebuild the global economy sustainably following the COVID-19 pandemic, emphasising stakeholder capitalism, greener practices, and more equitable social contracts. However, most of the literature focuses on the role of business and government actors in the Great Reset. At the same...
Article
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In the realm of digital transformation, effective leadership and motivation are pivotal for organisations navigating the complexities of today’s systems. This study explores the intersection of intrinsic motivation and mental well-being among mature students—an analogy that sheds light on strategies applicable to organisational contexts. In develop...
Article
Full-text available
Citation: Pejić Bach, M.; Mihajlović, I.; Stanković, M.; Khawaja, S.; Qureshi, F.H. Determinants of Intention to Use of Hospital Information Systems among Healthcare Professionals. Systems 2024, 12, 235. https:// Abstract: Health information systems (HISs) are instrumental in improving the efficiency and effectiveness of hospital operations, from m...
Article
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In the complex organisational landscape, managing workforce diversity effectively has become crucial due to rapid technological advancements and shifting societal values. This study explores strategic workforce management through the novel methodological framework consisting of the evolutionary game theory concept integrated with replicator dynamic...
Preprint
Full-text available
In the realm of digital transformation, effective leadership and motivation are pivotal for organisations navigating the complexities of today’s systems. This study explores the intersection of intrinsic motivation and mental well-being among mature students—an analogy that sheds light on strategies applicable to organisational contexts. In develop...
Article
Full-text available
This article aims to examine socioeconomic determinants of suicide rates across European countries. Using Bayesian Model Averaging and panel data specification with fixed effects on a sample of 25 European countries and two subsamples between 2001 and 2019, a data-driven model was estimated. Empirical findings for the whole sample suggested GDP per...
Article
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The COVID-19 pandemic has changed many aspects of work and daily life, with higher education being greatly affected, especially in remote teaching, work, and digital collaboration. Most of these changes are retained in the post-COVID-19 era, e.g., remote work has enabled greater access to educational opportunities and contributed to a more inclusiv...
Article
Purpose The purpose of this study is to disclose ontology of DSI as a novel concept in servitization community, explore the research context and themes (i.e. technological and industrial sectors) where DSI emerges, unveil methodological complexities of the research on digital servitization and DSI and provide guidelines for future research avenues...
Article
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This research explores the feasibility of utilising ChatGPT to categorise patient conditions as urgent and non-urgent. The primary objective is to assess the ChatGPT model's capacity to aid in the automation and digitalisation of healthcare processes, thereby alleviating the workload on healthcare professionals. The study employed a unique approach...
Conference Paper
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We are in a time of accelerated development of digital technologies and artificial intelligence. It is not surprising, therefore, that the application of new media and artificial intelligence is one of the hot topics not only in public debate but also in the academic field. This accelerated development of new media and the application of artificial...
Article
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The paper examines the relationship between different sources of funding for research and development at universities. Following the European Commission methodology, we distinguished between government, business and abroad financing of research and development (R&D) in the higher education sector. The paper aims to test short-run and long-run relat...
Article
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For more than two decades, developed countries have been confronted with two trends that have implications for the emergence of engaging senior citizens in the digital environment. On the one hand, there is an increasing proportion of senior citizens in the total population. On the other hand, the application of ICT in all areas of life and busines...
Article
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Predictive maintenance is one of the most important topics within the Industry 4.0 paradigm. We present a prototype decision support system (DSS) that collects and processes data from many sensors and uses machine learning and artificial intelligence algorithms to report deviations from the optimal process in a timely manner and correct them to the...
Article
Purpose This paper aims to explore and analyse stakeholders’ perceptions of the development priorities and suggests more effective strategies to assist sustainable economic growth in the United Arab Emirates (UAE). Design/methodology/approach The authors use the World Bank data set, which collects various stakeholders’ opinions on the UAE developm...
Article
Full-text available
Industrial informatics is a rapidly developing scientific field that deals with the knowledge-based automation of industrial design and manufacturing processes. In the last decade, industrial informatics has been strongly influenced by the rapid rise of data-based technologies such as Data Science, Big Data, and artificial intelligence. The goal of...
Article
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The main aim of this study is to explore the mediating effect of innovation in the relationship between human resource management (HRM) practices and organizational performance. HRM practices are observed through selective hiring, training, participative decision-making, and rewarding. Innovation is conceptualized over behavioral, product, process,...
Article
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Due to its severity, the outbreak of COVID-19 led to unprecedented levels of social isolation that affected educational institutions, among others. Digital technologies such as cloud computing and video broadcasting helped the adoption of e-learning during the crisis. However, the speed and efficiency of e-learning adoption during the COVID-19 peri...
Article
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Business simulation games have become popular in higher education and business environments. The paper aims to identify the primary research trends and topics of business simulation games research using a systematic and automated literature review with the motivation of research (learning driven and domain driven). Based on these findings, the futu...
Article
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This paper analyzes the connection between supply chain management maturity (SCMM) and business performance in light of the balanced scorecard (BSC) framework. The goal is to explore the relationship between SCMM and business performance from the financial and customer, innovation and learning, and internal processes perspectives. Industry characte...
Article
Big data has become omnipresent since most human activities are recorded using various technologies, thus generating huge databases on various platforms such as social media. Human activity has become reflected in these databases, making them suitable for various research that used to be conducted based on more traditional research approaches, such...
Conference Paper
The educational potential of management simulation games (MSGs) is substantial. MSGs are an improvement above prior methods of teaching. Independent work, innovative thinking, readiness to make choices, and independence from others are encouraged, as is a more positive attitude toward learning and a more involved interaction between students. Incor...
Conference Paper
An increase in technology usage with its further development has made a huge production of data daily. Due to the nature of the technology used, the data is stored in various forms depending mainly on the latency of the platforms used. Therefore, a combination of relational and non-relational databases is used. Big Data term came into use during th...
Article
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The transformation of the economy into a digital environment has become a necessary step in recent years. The consequences of the COVID pandemic have accelerated the digital transformation and the growth of the digital economy. Intensive business engagement in the digital economy requires innovative digital solutions and online means of promotion a...
Article
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Using a systematic literature review and bibliography, this paper aims to map the research field of urban sustainability. The keywords “urban sustainability and urbanization” were used to search the Web of Science database. Following fair and unambiguous criteria, the most significant research in urban sustainability analysis has been chosen. The f...
Article
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Data mining is the process of knowledge extraction from the data with the algorithms that identify hidden relationships and patterns, which are usually not noticeable at first glance. Data mining has become omnipresent in various domains in the recent decade, but its usage in small and medium enterprises (SMEs) is still under-represented. This pape...
Article
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The hotel industry undeniably holds strong market power. Its economic impact can affect the infrastructural, economic, and digital development of a particular region. In addition to numerous advantages, digital development has also posed certain challenges for the hotel industry, such as fierce competition and a struggle for market power, which in...
Article
Full-text available
Enterprise resource planning (ERP) systems have become the most important tool for integrating businesses and achieving the “once only” principle in data entry, which contributes to resource efficiency, the enhancement of numerous organizational processes and capabilities, and, ultimately, improved business performance. In this study, we examine th...
Article
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Phishing attacks are one of the most common forms of information security threats. Previous research indicates that users with higher educational levels are less susceptible to phishing attacks. The paper's goal is to investigate the occurrence of phishing attacks in European countries, considering the educational level of individuals. Fuzzy cluste...
Article
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Organic food consumption has become a significant trend in consumer behaviour, determined by various motives, among which the price does not play a major role, thus reflecting the Lancaster approach to the microeconomic consumer theory. Additionally, artificial neural networks (ANNs) have proven to have significant potential in providing accurate a...
Article
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Customer response models have gained popularity due to their ability to significantly improve the likelihood of targeting the customers most likely to buy a product or a service. These models are built using databases of previous customers’ buying decisions. However, a smaller number of customers in these databases often bought the product or servi...
Poster
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Introduction In using online medical manuals, patients that do not speak English natively are in effect “virtual immigrants”, confronted with a problem of low health literacy. Our aim was to investigate the use of diabetes key terms when the official guide for insulin pump was translated into a non-widely spoken language like Croatian. Data set a...
Article
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The paper focuses on the importance of e-democracy and the introduction of information and communication technologies in democratic processes. Digitalisation significantly impacts citizens' involvement in e-participation and direct decision-making in developed societies. We want to show the current local and national levels based on comparisons of...
Article
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Understanding Generation Z job seekers' expectations and job pursuit intentions can help organizations successfully attract them. However, there is limited research on this, especially for the transition and emerging economies. With these issues in mind, this study focused on two main objectives: (1) to examine Generation Z job seekers' expectation...
Conference Paper
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Neural networks or artificial neural networks are a branch of machine learning, a technology based on brain and nervous system studies. Thanks to the fast-technological changes, growing computing power, advanced algorithms, and widely available digital data, the application of neural networks has spread tremendously in many fields of study, from he...
Conference Paper
Full-text available
The key to the human resource management progress from a traditional to a strategic function is implementing information technology (IT) solutions, enabling fast, accurate, and effective decision making. The trends are certainly going in that direction; since Human Resources Information System (HRIS) has proven to be one of the widely used tools in...
Conference Paper
Full-text available
Data mining has become the omnipresent requirement in the business environment of abundant data. At the beginning of data mining development, the one-solution approach was mostly used. In the last 20 years, mostly due to the development of various educational programs and the availability of open-source software, data mining has evolved into a matu...
Chapter
Corporate social responsibility (CSR) can be seen as an important differentiation strategy for organizations operating in foreign markets, as it helps organizations to gain legitimacy, transfer their positive reputation, gain visibility and easily adapt to a new environment. The implementation of CSR activities in foreign markets is often different...
Chapter
This chapter describes how and why normative justification for corporate responsibility has been replaced with business case thinking. Modern organizations do link their non-financial reports to strategy because corporate responsibility is seen as a source of competitive advantage, growth, motivation, and innovation. Non-financial reporting potenti...
Chapter
Full-text available
Technical field of big data for prediction lures the attention of different stakeholders. The reasons are related to the potentials of the big data, which allows for learning from past behavior, discovering patterns and values, and optimizing business processes based on new insights from large databases. However, in order to fully utilize the poten...
Article
Full-text available
The experience of many organizations so far has shown that the risk of failure of the software implementation project is high, and in order to reduce this risk, significant efforts have been made so far to implement the project management methodology. However, research to date shows that, despite improvements in project management, a relatively sig...
Article
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The goal of the paper is to present the framework for combining clustering and classification for churn management in telecommunications. Considering the value of market segmentation, we propose a three-stage approach to explain and predict the churn in telecommunications separately for different market segments using cluster analysis and decision...
Article
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Data mining is an efficient methodology for uncovering and extracting information from large databases, which is widely used in different areas, e.g., customer relation management, financial fraud detection, healthcare management, and manufacturing. Data mining has been successfully used in various fraud detection and prevention areas, such as cred...
Article
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In this paper, we analyse the company behaviour in duopoly taking into account the most common strategies, including dominant, reactive, cooperative and tit-for-tat strategies, since they account for most of the decisions made by companies. Dominant, reactive and cooperative strategies may lead to different outcomes, such as Stackelberg, Cournot, C...
Article
Full-text available
Although temporary work arrangements play a strategically important role in contemporary economic development, its influence on firm performance has remained elusive. In our work we measure firm performance from the systemic perspective, including both innovation and financial performance. Therefore, this study tests a model that specifies the infl...
Article
Full-text available
The paper aims to introduce how cities cope with the concepts of smart city development and implementation of its ecosystem. The concepts are presented with a systematic approach, i.e., a holistic analysis of resources about smart cities' latest technological developments and organizational approaches. Within the holistic approach, the paper connec...
Article
Full-text available
The business success of small- and medium-sized enterprises (SMEs) increasingly relies on the adoption of various technological innovations. For today’s unpredictable business operations, business intelligence systems (BISs) represent one of the most prominent tools with a significant impact on business performance. However, different internal and...
Chapter
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Increased use of computer-assisted translation (CAT) technology in business settings with augmented amounts of tasks, collaborative work, and short deadlines give rise to errors and the need for quality assurance (QA). The research has three operational aims: 1) methodological framework for QA analysis, 2) comparative evaluation of four QA tools, 3...
Article
With the growing trend of digital transformation, electronic business has become a crucial part of business operations for many companies. Some of the most critical steps in successful transformation pertain not only to data and information acquisition and digitalization but also to adequate publishing and organization of these information resource...
Chapter
In this chapter, a study about how Italian SMEs understand and use FinTech technologies is presented. The study focuses on FinTech-aided banking services, in particular, due to the fact that these are, at present, the most widely used FinTech technologies available in Italy. The study shows how, despite FinTech entering Italy only in recently, the...
Chapter
In the context of sustainability and long term survival, knowledge based decision making has been recognized as a significant factor. Its application in organizational settings specifically through knowledge management, process management, and decision making presents one of the core organizational capabilities. This chapter explores more deeply th...
Chapter
In this chapter, a study about how Italian SMEs understand and use FinTech technologies is presented. The study focuses on FinTech-aided banking services, in particular, due to the fact that these are, at present, the most widely used FinTech technologies available in Italy. The study shows how, despite FinTech entering Italy only in recently, the...
Article
Full-text available
Presentation skills are one of the most important tools that are required on numerous occasions in education and business. In most of the business and economics colleagues, presentation skills are taught as part of the curriculum, of at least several courses. Therefore, it could be expected that presentation skills would be highly developed among b...
Article
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The term corporate sustainability represents a crucial part of the concept of sustainable development. The main goal of the companies, which adopted corporate sustainability practice is to fulfil a sustainable development agenda and brings a balanced approach to economic and social progress and environmental management. The purpose of the article i...