Miriam ScaglioneHES-SO University of Applied Sciences and Arts Western Switzerland · ITO - Institut Tourisme
Miriam Scaglione
PhD ès sciences University of Neuchâtel
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72
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Introduction
Additional affiliations
September 2004 - present
Publications
Publications (72)
The role of Mobile Phone data in tourism monitoring.
The measurement of economic contribution of tourism in a given geographical area needs, besides non-monetary measures such frequentation ones, a monetary one namely tourism expenditure. In addition to these macroeconomic related purposes, the whole statistical tourism measures shed light on tourist behavior, which are of great interest for marketin...
This paper discusses the impact of the COVID-19 pandemic on tourism destinations in Uruguay by exploring travel behavior. Through a survey carried out between DEC2020 and JAN2021, the study reveals that despite the pandemic, the desire for holiday tourism remained. The empirical results show that, despite the fact that the vast majority have a high...
The “sharing economy” has blurred the lines between personal and commercial operations for many sectors of the economy. A convergence has occurred between hotel companies and home sharing platforms, as Airbnb is investing in brick-and-mortar hotels, and conversely hotel companies are investing in home sharing platforms as each of the sectors tends...
This paper discusses the impact of the COVID-19 pandemic on sun & beach tourism in Uruguay by exploring the perceptions of domestic tourists. On the basis of a survey carried out at the early beginning of summer holidays in South America, the study reveals that the desire for a vacation of the respondents has remained, despite the pandemic. The maj...
Similarities may be seen in the development of tourism in Japan and Switzerland during the nineteenth and twentieth centuries, especially in terms of the origins and purpose of their respective national tourism offices. In the twenty-first century, however, fundamental differences became evident. During the first decades of the twenty-first century...
This study investigates the Bass Diffusion model. Bass’ parameters of innovation (p) and imitation (q) help explain adoption, and the ratio of these parameters sheds insights on critical mass. This study compares the parameters p and q across 13 internet diffusion datasets in five tourism sectors across international, European and five national dat...
This paper investigates the impact of the introduction of a greatly reduced seasonal ski pass for overnight stays in winter destinations. The analysis covers 59 winter sports destinations in Switzerland for the winter seasons 2012/2013 to 2017/2018, of which 11 introduced the “Magic Pass”. Winter destinations without the reduced ski pass constitute...
The unprecedented worldwide growth of Airbnb over the last decade deserves to be analysed from a geographical
perspective so as to understand the underlying logic behind the spatial distribution of the accommodation offered on the
platform. Multiple territorial and economic variables may influence this distribution. In this context, the article aim...
“Last-minute” deals in travel and tourism services are very appealing not only to travellers but also for service providers. Timing and price are central to an optimization strategy for last-minute deals for both sides. This study analyses last-minute timing behaviour for self-catering customers and proposes to the supplier an estimation of the cri...
Past research has confirmed film tourism emerging as a major growth sector for research in tourism and a driver of tourism development for many destinations. To date, there has been relatively substantial literature on the subject, yet this paper tries to shed some light on the quality of life perception with respect to the International Film Festi...
Purpose
The purpose of this paper is to provide a first evaluation of the effectiveness of the early bird discount on ski lift tickets by estimating the impact on hotel overnight stays of the Saas-Fee destination.
Design/methodology/approach
The difference-in-differences (DID) approach is used to compare winter sport destinations with and withou...
Spatial based tourism behavior shows the relationship between visitors with the land and services environments. In the 1990s a tourism attraction systems model was proposed as a theoretical framework to answer this research question; this concept has been then enriched and updated by employing travel network concepts after the eruption of users of...
The relevance of the monitoring of visitor flows (VF), namely the general or aggregate patterns of travellers’ movements in a given area is twofold. On the one hand, they are relevant for the spatial description of travel networks. On the other hand, VF patterns are challenging traditional organization of destination management (DM) and are becomin...
This research note aims at setting the research agenda for analyzing climate and weather information available online in the process of vacation planning (PVP). Tourists are more and more flexible and opportunistic in their process of vacation planning, with an increasing willingness to change plans also while they are already at destination. In th...
This paper will examine the productivity of the public sectors in the US across the states. Because there is heterogeneity across states in terms of public services provided that could impact its productivity. In fact, there could be a convergence among the states. The services provided by the public sectors have come under increased scrutiny with...
One of the most important phases in planning a vacation is the booking activity process. The aim of this research is to study if the country of origin and/or seasonality has a link with the booking period (BP). The data used is from the largest booking platform of self-catering accommodations in the region of the Romand Valais in Switzerland. The d...
‘Visitor flows’ (VF) is defined as the generalized spatial movement patterns of travellers and have always been relevant in tourism studies. Nowadays, VFs are important for understanding travel networks which go beyond the specific spatial dimension to include informational or virtual dimensions such as travellers experiences. Travel network modell...
Pilgrimage Tourism, one of the oldest forms of travelling, is the largest tourism sector in India; annually more than 70% of domestic tourist movement is for religious purposes which comes to 250 million pilgrims (Jachowski, 2000, Singh, 2016) and accounts for 20% of the revenue generated in the tourism industry (Dewan et al., 2008), hence, making...
The Institute of Tourism (University of Applied Sciences and Arts Western Switzerland, Valais/Wallis) has always had, as one of its major research goals, to improve the monitoring of tourist demand. The lack of timely and exhaustive information has been a longstanding problem for players in the tourism sector. In Switzerland, traditional informatio...
Destination marketing and management has, since its inception in the early 1970s, been
a major challenge for actors and organizations in the private and public sectors in tourist
destinations. Lack of specific knowledge of what and when visitors do in a place and
where they continue their trip is – among others – one of the major issues for the act...
This research uses data on distribution channels of hotels gathered through a yearly survey addressed to Swiss hotels since 2006. The authors use the evolution of Online Travel Agencies (OTAs) market share as a time series which can be modelled using different growth curve methods. These various models cross-validate the forecasted final penetratio...
The aim of this paper is to examine the perceptions of tourists visiting the state of Goa with regard to the importance given to and the satisfaction level with respect to the infrastructure, facilities, services and amenities available for tourism; to identify infrastructural strengths as well as problem areas which will enable various stake holde...
Information and communication technologies (ICT) have been recognized for quite some time (cf. Buhalis, 2003, p. 338; Scaglione & Murphy, 2012) as a key tool for marketing and distribution in tourism. Actually, not only do they offer opportunities in terms of information diffusion (24*7*365) on product and service presentation, pricing strategies a...
The diffusion of Mobile Social Networking (MSN) is driven by the development of new devices and improved mobile broadband. The instantaneous nature of MSN exchanges enhances the value of data access for mobile users, which generates network externalities. We explore the presence of these externalities in the diffusion of MSN in France, the UK, the...
The objective of this manifesto (as a result of the JITT workshop in June 2014) is to identify a list of pivotal research topics and issues in e-tourism. E-tourism can be seen as everything that happens electronically in the travel and tourism industry/experience; more formally it is defined as the design, implementation and application of IT and e...
To strategically utilize resources to minimize the negative impacts of tourism and increasing the social support for tourism development, the present study examined the residents of six talukas of North Goa by using the model developed by Perdue et al. (1990); later extended by Mc Gehee, et al. (2002); and also based on social exchange theory; trie...
The evolution of distribution channels in the hospitality industry has followed diverse paths over time depending on the technology used. The different distribution channels can be clustered into three generations, starting with the pre-WorldWide Web era (travel agent, destination organisation, etc.); the middle generation comprising Internet-based...
To strategically utilize resources to minimize the negative impacts of tourism and increasing the social support for tourism development, the present study examined the residents of the State of Goa by using the model developed by Perdue et al. (1990), later extended by Mc Gehee, et al. (2002), and also based on social exchange theory, tried to det...
This study investigates host perception towards Casino Tourism which may be helpful for the formulation of possible strategic tourism policies. Binary logit model was applied to reveal the heterogeneity of resident's perception towards casino tourism impacts. The result of this study reflects the overall opinions of the sample population, and furth...
The canton of Valais has 19 different destinations. At the lowest level, tourism frequentation data , namely overnights, are collected for each of its 127 municipalities. The destinations are classified into three majors regions and the overnights sorted into Swiss residents and foreigners. It this way, the hierarchy of time series is composed of a...
The evolution of distribution channels in the hospitality sector has followed different paths over time depending on the technology used. This research analyses the evolution of market shares of different clusters or generations of distribution channels using multi-generation diffusion methods. The data for the study are a series of annual member s...
The implementation of a system allowing periodical forecasting using Flash Indicators at the Observatoire Valaisain de tourisme (OVT) has raised some interesting challenges.
Firstly, from the point of view of the collection and organization of data needed for the forecasts, OVT built a Data warehouse were data are entered from very different source...
The article “An Exploratory Field Study of Web 2.0 in Tourism” (Schegg, Liebrich, Scaglione, & Ahmad, 2008) has received some interest, at least in the academic community. The authors claimed that Web 2.0 was in its early stage of adoption. The aim of the present research is to update those figures in order to show the evolution of this adoption ov...
Les estimations de fréquentation touristique ventilées selon les catégories de touristes - touristes se logeant dans le système hôtelier ou en parahôtellerie (appartements de vacances, etc.), touristes locataires ou propriétaires de résidences secondaires, excursionnistes ou visiteurs d’une journée sans produire de nuitées - constituent un défi en...
Sustainable management and conservation of natural resources and cultural heritage are important tasks for local and regional destination management organizations (DMO). On the other hand, climate change, environmental issues and social welfare are increasing the demand of the “21st century tourist” for an ecological and “green” life-style. Green d...
This study draws upon diffusion modelling, a coupled Bass Rogers model, to examine hospitality website adoption within Malaysia and across countries. The results suggest 38% of Malaysian hotels may never adopt a traditional website. Rather, these hotels may start with new online channels, such as social networking and communities, leapfrogging over...
Since 2006 and twice a year (for the summer and winter season) the barometer of tourism of the canton of Valais produces estimations of tourism frequentation for the latest months of the past season (flash estimations) and also forecasts for the following season for each one of the 19 Valais’ destinations. In IFS 2010, a research was presented, whi...
This paper investigates the efficiency of the ratio benefit to cost in a given hotel, taking into account (as a discriminatory variable), the distribution channels (DCs) available for that hotel; namely, direct, Expedia, Booking.com, Venere and other travel agencies. The microeconomic case study will address the concerns owners have about the effic...
This paper tries to identify the role of Venture Capital (VC) in promoting Tourism and Hospitality sector in South Africa because both Tourism and VC has the inherent characteristics of acting as a catalyst of transforming the economy. Thus by capitalizing on these two catalysts, a socially responsible growth can be seen in tourism and hospitality...
From the emergence of ancient civilisations during 3500 BCE, people started traveling in search of food and shelter. Subsequently traveling took place for trade as well as for capturing territories. Then came the concept of god, people started traveling for religious reasons and eventually pilgrimage traveling got mixed up with miracle healing also...
This paper investigates the leapfrog phenomenon, particularly late adopters of the Internet bypassing early Internet adopters in the implementation of Web 2.0 in tourism. Even though the Diffusion of Innovation theory covers many aspects of innovation adoption and implementation, implementation stage research remains sparse and perhaps no research...
An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue gr...
Forecasting ICT Business Markets: A Simultaneous Equation Modelling Approach
The Web 2.0 concept comprises a second generation of Web-based services, such as social networking sites and wikis, and is becoming an important element in travel planning and buying. This paper adds to Web 2.0 tourism studies, investigating Web 2.0 applications and technologies present with almost 3,000 tourism businesses — destination management...
This study examines productivity in selected countries in Europe in relation to the productivity catch-up hypothesis. The hypothesis postulates that countries with low productivity will grow faster than the leader with the highest productivity in a group of trading nations thus closing the productivity gap and thereby “catching up”. The theory has...
This study examined Internet use by a representative sample of 182 hospitality enterprises from six Alpine destinations — Germany (Allgäu), Austria (Bodensee-Vorarlberg, Kleinwalsertal and Montafon) and Switzerland (Davos and Savognin) — within the framework of the eFitness Benchmarking project. The study adds to the limited research of evolving IT...
With examples drawn from the UK, Europe, the USA, Australia, and Asia, this book brings together a range of expert academic analysis of theory and practice concerning crisis management in tourism. Part I (chapters 2-11) deals with theoretical foundations of crisis management. Part II (chapters 12-17) deals with tourism crises arising from natural c...
Drawing upon the Stage Model, Miles and Snow business strategy typology and Diffusion of Innovations (DOI), this paper proposes
a theoretical framework for relationships among Malaysian hotels’ business strategies, organisational characteristics and
stages of Internet adoption. As innovations diffuse based on situational and environmental character...
Switzerland is a federal country counting 26 cantons and 2815 municipalities. The Swiss Confederation is multicultural country also; has four different federal languages and two main religions (catholic and protestant). This study applies Bass diffusion of innovation theory to investigate if domain name registrations by the municipalities follow th...
This study applies diffusion of innovations to investigate if domain name registrations by different accommodation enterprises in Switzerland follow the typical diffusion pattern of other technologies. The study analysed the time series of more than 2100 names registered by small Swiss enterprises — Auberge, Gasthaus and Pension — in the Swiss .ch...
Based on diffusion models by Bass and Rogers, Scaglione et al (2004a, 2004b, 2005) studied the evolution of domain name registrations (DNR) by Swiss accommodation enterprises. This research extends these studies by analysing the relationship of exogenous variables with the adoption of domain names. A better understanding of the adoption of innovati...
Based on previous studies of Swiss hotels’ Internet adoption, this study explores the Internet strategies of the Swiss hospitality industry related to the Bass-Rogers (B-R) innovator categories. The results give a better understanding of innovation perceptions and adoption strategies by hotel adopter categories. The results suggest progressive Inte...
This paper presents forecasting trends for numbers of air passengers and aircraft movements at the three
main airports in Switzerland: Zurich, Geneva, and Basel. The case of Swiss airports is particularly interesting, because air traffic was affected in the recent past not only by the September 11, 2001, terrorist
attacks but also by the bankruptcy...
This paper presents forecasting trends for numbers of air passengers and aircraft movements at the three main airports in Switzerland: Zurich, Geneva, and Basel. The case of Swiss airports is particularly interesting, because air traffic was affected in the recent past not only by the September 11, 2001, terrorist attacks but also by the bankruptcy...
This study uses the 'diffusion of innovations' theory to investigate if domain name registrations by Swiss hotels follow the typical diffusion and geographical pattern of other technologies. To investigate domain registration by Swiss hotels, this research analysed the time series of over 2000 domains. In line with previous diffusion research, this...
The aim of this paper is to answer the question posed in the title through a case study of the Monaco Formula 1 Grand Prix. The analysis of the time series of overnights from 1988 to 2002 shows coincidence between the rate of hotel occupancy by nationality and the results of the F1 Championship at the time of the Monaco Grand Prix. As the race is h...
Increasing attention is being paid to the role of automated agents and their influence in converting "browsers" into "buyers". This paper discusses the major problems in the process, including fuzzy requirements from travelers, data collection problems due to seasonality and unreliable data and unwillingness on the part of the public to divulge dem...
Questions
Question (1)
The paper An Exploratory Field Study of Web 2.0 in Tourism by Schegg, Liebrich, Scaglione & Syed Ahmad (2008)
Has been updated in 2013 by the following publication
Scaglione, M., Schegg, R., & Trabichet, J.-P. (2013). Analysing the Penetration of Web 2.0 in Different Tourism Sectors From 2008 to 2012. In L. Cantoni & Z. Xiang (Eds.), Information and Communication Technologies in Tourism 2013: Proceedings of the International Conference in Innsbruck, Austria, January 22-25, 2013 (pp. 280-289). Berlin, Heidelberg: Springer Berlin Heidelberg.