Miriam Borchardt

Miriam Borchardt
Universidade do Vale do Rio dos Sinos | UNISINOS · Programa de Pós-Graduação em Engenharia de Produção e Sistemas

Doctor of Engineering

About

130
Publications
45,400
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1,692
Citations
Citations since 2017
37 Research Items
1209 Citations
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Introduction
Miriam Borchardt currently works at the Post Graduation Program, Vale do Rio dos Sinos University - Brazil. Miriam does research in Industrial Engineering, Service Operations and Management, Social Business and Sustainability. Their current project is 'Innovation in business to the Base of the Pyramid'.

Publications

Publications (130)
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Research on Circular Business Models (CBM) supports companies in changing the business paradigm from linear to circular. The field of research on business models for CE is in a phase of maturation and consolidation, as several publications on the CBM topic have grown exponentially in the databases. However, little research has been carried out in B...
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Background/purpose : In comparison to Industry 4.0 (I4.0), Industry 5.0 (I5.0) shows a more systemic transformation that includes business innovations driving the transition to a sustainable, human-centric, and resilient industry. I5.0 implies on rethinking business models, ecosystems, managerial practices, etc. while moving toward sustainable deve...
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Researchers have been investigating consumers' purchase intention towards organic food. In this context, this research aimed to propose, test, and validate a theoretical model that considers ecological awareness, healthy consumption, consumer attitude, and little product knowledge as determinants of the intention to purchase organic food. Furthermo...
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Within the context of the circular economy, this article analyses how supermarkets can reduce food waste by implementing appropriate marketing strategies underpinned by digital technologies, such as Big Data predictive analytics. Little is currently known of the potential role of the emerging digital technologies in furthering the sustainability of...
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The purpose of this study is to verify the presence of principles, strategies, and practices of the circular economy in a group of companies installed in an industrial cluster in the Brazilian Amazon region. The research is exploratory, using multiple case studies. Using as constructs, the eight Schools of Thought, precursors of the circular econom...
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This exploratory paper investigates how to reduce 25% of the potential perishable processed food disposal (PPFD) in the industrial-retail sector in a specific emerging economy The data were collected through 28 semi�structured interviews with suppliers and supermarket managers in an emerging economy. The findings contribute by revealing a paradox a...
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Purpose This study aims to examine the process of frugal innovation (FI) in micro- and small-enterprises (MSEs) at the base of the pyramid (BOP) through the analytical lens of business models. Design/methodology/approach A case study was conducted with 30 MSEs from three different industries in a very poor region in Brazil. Findings The findings...
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Benefit corporations (BCs) and certified benefit corporations (B Corps) are organizations committed, beyond profit, to leveraging positive environmental and social impacts. Considering their potential contributions to corporate social responsibility (CSR) and sustainable development, they have received growing attention in the academic literature....
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This article identifies and analyses green marketing actions towards reducing food waste of short shelf life (SSL) products in retailers to propose mitigations alternatives. The article is based on a multiple case study with selected supermarkets that carry out actions that emphasize the reduction of food waste. The findings identified that both co...
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This study aims to propose a structure to organize sustainability strategies for Schools of Thought in the circular economy, to guide the introduction of circularity in the companies’ business model, meeting the needs of researchers and managers. In the research, the systematic bibliographic method was used to analyze scientific articles on the cir...
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Purpose This paper aims to analyse the factors that influence frugal innovation (FI) in micro- and small enterprises (MSEs) at the base of the pyramid (BOP) through the theoretical lens of dynamic capabilities. The input–process–output (I-P-O) framework was used as a tool to support the analysis of FI as a process. Design/methodology/approach A mu...
Conference Paper
Gamification can improve salespeople training by promoting game experiences in organizational contexts. Despite the potential benefits to the area, the literature on the subject is scarce. The aim of this paper is to fill this gap by investigating the requirements to apply gamification on salespeople training and provide managerial implications to...
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Both the conception and the implementation of ecodesign require a strong focus on change management due to the risk of failure. This study examines the pivotal role of middle managers (MM), which have been overlooked in terms of ecodesign, despite their importance to organizations. This research builds on the multiple case study method, addressing...
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This paper aims to analyze the barriers faced by social enterprises and based on that to propose a social business model framework that helps them to leverage their businesses and the social value delivered. A business model for social enterprises should amplify the value perception including social value for the beneficiaries while generating enou...
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Purpose – The purpose of this paper is to explore top managers’ role in key account management. Design/methodology/approach – The possible actions that could be performed by a top manager were investigated in 12 case studies. These actions were grouped into key account managers and teams, culture, engagement and knowledge, organizational structure/...
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Anchored in the current controversy around the role of multinational enterprises (MNEs) in promoting base of the pyramid (BoP) initiatives in developing nations, this paper analyzes the evolution and changes in BoP approaches associated with the roles of MNEs and domestic business ventures at the BoP, applying both valuecommitment and profit-making...
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Este trabalho tem como objetivo analisar empresas incubadas para priorizar critérios de sustentabilidade para incubadoras tecnológicas, visando propor melhorias utilizando um estudo de multi-casos. Os gestores das incubadoras devem utilizar método de medição de desempenho de projetos, incorporando demandas estratégicas para a sustentabilidade. A pe...
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This research analyses which criteria were considered by the firms when offering a PSS and how these criteria contribute on the business processes and relationships. The research procedures include the identification of the PSS criteria, an academic validation carried out in conjunction with researchers on this field as well as being discussed the...
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The research about coproduction in health services, as well as the management and the processes related to it are still poorly syudied. In health services, patients are considered co-producers when they manage their treatment autonomously, administer medications and put into practice the orientations received by the care team, becoming responsible...
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Purpose Branded car dealerships with best revenue by serviced car also have the best after-sales customers´ satisfaction level. This paper presents the analysis of the after-sales quality management practices adopted by dealerships with the best performance in terms of customer’s satisfaction and revenue and how such practices contribute to these...
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The aim of this research is to analyse what practices concerning sales elements have been applied by the dealerships with better performance in new-car sales processes to support the TQM principles and how they do that. A multiple case study was performed with ten dealerships that represent the top ten branded cars in terms of market share. The TQM...
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There is little research on the reverse logistics of medicines, because the wastes of the pharmaceutical industry are incinerated, or undergo other forms of physical-chemical destruction, given the potential risks they pose to the environment and to public health when incorrectly disposed. This situation is more problematic in developing countries,...
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The purpose of this research is to identify challenges and opportunities to micro, small and medium-sized producers that supply the base of the pyramid (BOP) market through small retails concerning products features and distribution system. A case study with 30 small retailers that provide goods to BOP was performed. The results indicate that for o...
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Resumo O objetivo deste artigo foi entender como a flexibilidade pode auxiliar grandes empresas focais da indústria calçadista compradoras de materiais que serão usados em produtos de moda a atender a demandas de mercado, principalmente de mercados internacionais. Foram estudadas duas cadeias de suprimentos da indústria da moda, uma localizada no B...
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Redesign can reduce the environmental impact generated by product packaging. The literature presents the elements to be observed in a packaging redesign, as well as the important role of the retailer in delivering more sustainable outcomes through consideration of product packaging. However, the literature is almost silent on the motivations, oppor...
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Purpose This study investigates the internal elements that influence the service offering. A better understanding of these elements could improve the interaction between organizational structure, corporate culture and human resource management, as well as to leverage the interdepartmental collaboration. Design/methodology/approach Twelve global...
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Traditionally, organizations consider factors such as cost, quality and flexibility when measuring the performance of their suppliers. However, due to increased pressure for the environmentally correct, companies are introducing environmental factors to assess the performance of the supply chain. In view of this, the Green Supply Chain Management (...
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Purpose The purpose of this paper is to analyze a contract-based relationship for value co-creation and gain-sharing between two companies for the purpose of industrial maintenance services. After five years of good results for both parties, the relationship was terminated, thus raising questions regarding on the actual gains shared by both partner...
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Disasters are harmful events that bring damages to natural and to anthropic environments. Urban floods are a type of natural disaster with high negative impact to society. The economic effects of urban floods are under-researched for industrial sector in Brazil. Esteio municipality, in the Metropolitan Region of Porto Alegre, Rio Grande do Sul Stat...
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This study aims to identify the elements that leverage the competitiveness of small business strategic networks (SBSNs) and to analyse how these elements are regarded by the business partners in SBSNs. The findings suggest that a set of elements serves this function, including the governance of the network, the share of resources/capabilities, the...
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This study aims to identify the elements that leverage the competitiveness of small business strategic networks (SBSNs) and to analyse how these elements are regarded by the business partners in SBSNs. The findings suggest that a set of elements serves this function, including the governance of the network, the share of resources/capabilities, the...
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Purpose The purpose of this paper is to examine how corporate social responsibility (CSR) initiatives add value to Brazilian companies and how these companies perceive the impact of CSR initiatives on their customers, employees, and society. Design/methodology/approach A multiple case study was conducted on 17 Brazilian companies, from diverse i...
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This work aims to analyze incubated companies through a case study, in order to prioritize sustainability criteria for technological incubators, aiming to propose improvements. Entrepreneurs should use the incubator project performance measurement method incorporating strategic demands for sustainability. This study is characterized as being descri...
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Tradicionalmente, as organizações consideram fatores como custo, qualidade e flexibilidade ao medir o desempenho de seus fornecedores. Entretanto, devido ao aumento da pressão pelo ambientalmente correto, as empresas estão introduzindo fatores ambientais para avaliar o desempenho da cadeia de suprimentos. Diante disso, a gestão da cadeia de suprime...
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This article investigates the value drivers that can help the distributors to increase sales and revenues in the Brazilian electricity free market. The findings contribute to the literature by showing that the supply flexibility adds value to the buyers, thus justifying prices slightly higher. Other services can add value, but do not influence pric...
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A collaborative relationship between companies in a supply chain makes it possible to improve both the performance and the results of the companies and of the supply chain. Several studies have analyzed supply chains, but few studies have proposed the application of tools for continuous improvement in a collaborative manner within the supply chain....
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This study analyses how drivers of PSS enable supplier companies to adoption integrated solutions in B2B relationships. Two case studies were performed in two large supplier companies that operate in different segments, which represents a significant Brazilian market share. The findings show that this adopted PSS strategies enable the two companies...
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Purpose – The purpose of this paper is to develop a multiple item scale for measuring perceived quality in e-service provided by a university. Design/methodology/approach – The authors used a two-step methodology: a qualitative part to identify relevant dimensions and indicators in e-service and a numerical survey to assess preferences and evaluat...
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Purpose – The purpose of this paper is to investigate opportunities to move benchmarking studies toward a strategic level. The authors benchmarked how service prices are defined based on the value added for the customer. Design/methodology/approach – A multi-case research investigated how manufacturers can increase their service revenues; how corp...
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Sustainability in Higher Education has been investigated mainly through examining institutional approaches, curricula content, or students' and teachers' perceptions of sustainability in practice. However, a deep characterisation of the foundations of this phenomenon is lacking. This article aims to address the existing lack of depth and comprehens...
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Understanding the motivations that stimulate green consumption can promote environmental thinking to increase demand, especially because the current estimated market share for green products is less than 4% worldwide. In this scenario, emerging countries have contributed to the increasing levels of consumption and environmental effects. Culture and...
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This paper analyses how buyer companies perceive the value added to products and services offered by their suppliers and identifies the predominant elements that affect purchasing decisions and establishment of relationships between companies in a B2B context. A multiple case study was developed in 12 buyer companies from three industrial segments...
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Este artigo investiga a influência da satisfação do cliente (expressa nas avaliações on-line) sobre os preços ofertados pelos hotéis no sítio booking.com. Objetiva-se analisar se a satisfação dos hóspedes com itens como localização, conforto, limpeza e serviços estão associados aos preços praticados pelos hotéis. Para tanto, uma pesquisa quantitati...
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Este artigo investiga se a cocriação de valor pode ser aplicada pelos prestadores de serviços de transporte. O estudo focalizou os transportadores e operadores logísticos. Um estudo de caso múltiplo foi realizado. Constructos afetos ao tema cocriação de valor foram extraídos da literatura para a consolidação da fundamentação teórica da pesquisa. Os...
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Purpose – This article aims to adopt a complementary line of reasoning by investigating the problems that manufacturers can face when providing services in different countries. Studies of the relationship between products and services have focused on concept, model and classification propositions; the importance of building relationships with clien...
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O objetivo deste artigo é calcular a localização de bases de assistência técnica a postos de combustíveis de uma rede de distribuição de combustíveis fósseis e biocombustíveis no estado do Paraná. O método de pesquisa foi a modelagem quantitativa. O método de trabalho incluiu a separação dos municípios do estado do Paraná em aglomerados, pelo métod...
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AUTHORS: Miguel Afonso Sellitto, Giancarlo Medeiros Pereira, Miriam Borchardt, Rosnaldo Inácio da Silva & Cláudia Viviane Viegas Supply Chain Operations Reference (SCOR) is a widely employed model for SC performance assessment, regardless its generic nature. This article presents a SCOR-based model for performance measurement in supply chains (SC)...
Conference Paper
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The purpose of this article is to report a case for the use of industrial solid waste in substitution of fossil fuel in clinker kilns in the cement industry. The partially replaced fossil fuels originated in the oil industry. The industry calls this practice co-processing. The research took place in a cement industrial complex located in South Amer...
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The purpose of this article is to analyze factors that can influence the competitiveness of companies in the furniture cluster of Bento Gonçalves, Rio Grande do Sul. By a literature review, we identify four factors that can influence competition in clusters: the region's productivity, innovation, relationship with suppliers, and cooperation between...
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Understanding the motivations that stimulate green consumption can promote environmental thinking to increase demand, especially because the current estimated market share for green products is less than 4% worldwide. In this scenario, emerging countries have contributed to the increasing levels of consumption and environmental effects. Culture and...
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Full-text available
This article aims at analyzing the service operations that a manufacturer of equipment for the oil industry now offers together with their products, in order to maintain its position in a market in which technology is a competitive criterion. The research method is the case study. The integration between product and associated services is well suit...
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This paper investigates the influence of customer satisfaction (expressed in online assessments) on the prices offered by hotels in the website Booking.com. The aim of this study is to analyze if the satisfaction of guests with items such as location, comfort, cleanliness and services are associated with the prices charged by hotels. For both, a qu...
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In 2008, shoe manufacturers in the region of Nova Serrana, along with their input suppliers, articulated a sectoral intervention aimed at increasing the diversity of the supply chain, accelerating new product development, and reducing input costs. Despite the interest of the actors, the intervention did not produce the desired results. This article...
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The study analyses how purchasing companies perceive value added in the products and services purchased from their suppliers. Secondarily, it identifies the determining criteria for the decision to purchase and the development of lasting relationships. As a method of research, multiple case studies were used in 12 companies in three distinct indust...
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Purpose – Outsourcing-based performance practices establish goals for supplier performance and compensation. The management of contracts based on performance is complex as is the alignment of long-term relationship and indicators. The purpose of this research is to analyse the practices that contracting companies utilise to manage outsourcing contr...
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Public policies can leverage the recycling of materials. However, there is no clear guidance on how to use such policies and still spare public funds. To fill this gap, a multiple-case study was undertaken in Brazil. Eleven companies that can produce new products using the waste generated by their customers were investigated. The findings contribut...
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The purpose of this article was to present a tool for the assessment of the environmental performance of bus transit operators. The research method was the qualitative modeling. Environmental performance is the result of the environmental management practices adopted by an organization. Environmental performance was hierarchically structured in cri...
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Resumo O objetivo deste artigo foi apontar possibilidades de ganhos financeiros e não-financeiros que empresas brasileiras possam auferir se migrarem para o mercado livre de energia elétrica (ACL). O método de pesquisa foi o estudo de caso múltiplo. Foram estudadas seis empresas que migraram e duas que não migraram para o mercado livre. O mercado l...
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This paper investigates the elements that can generate an increase in industrial green product sales in Brazil. Multiple case studies were performed with five suppliers of green products, as well as two distributors for each supplier. Each supplier identified the distributor with the highest sales performance and the distributor with the lowest sal...
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The purpose of this article is to report modifications that made environmentally more friendly operationsof purchasing, supply and use of adhesives in the footwear industry. This process was called greening. Theresearch method was the case study. The changes were implemented in the conditions of use and applicationof adhesives, involving a focal an...
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The development and structuration of the concept of Green Supply Chain Management (GSCM) still does not seem to be consolidated in the literature. Also, the concept of GSCM need further research so that they can be better understood and applied. The main objective of this paper is to present a framework that can organize and guide future research i...
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El propósito de este artículo es describir el caso de un fabricante de cemento que ha desplegado y consolidado el coprocesamiento de neumáticos inútiles y cascarilla de arroz en hornos de clínker, apoyados en prácticas de logística inversa. El método de investigación fue el estudio de caso. La empresa estudiada ya usaba cascarilla de arroz como com...
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A literatura aponta diferentes modelos de arranjos produtivos segundo sua complexidade, incluindo cadeias de suprimentos, redes de cooperação, cadeias produtivas, arranjos produtivos locais, até os clusters. O objetivo deste artigo foi apresentar um caso em um cluster no qual foram observados comportamentos comumente relatados na literatura sobre c...
Conference Paper
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The purpose of this article is to present and test a model for the assessment of the environmental performance of bus transit operators. The research method was the qualitative modeling. The model was constructed by experts in environmental management and transport management in a focus group session conducted by researchers. Environmental performa...
Conference Paper
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The objective of this article is to present a model for the assessment of the perception of users on the environmental impact of public transport operation. Public transport operations can contribute to urban pollution control. The research method was the survey with 300 users of public transport in a Brazilian city with 1,500,000 inhabitants. Prev...
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The purpose of this article is to introduce and test a model for green performance assessment in supply chains. The research method was the qualitative modeling. By literature review a model was proposed, consisting of three constructs described and appraised by categorical indicators: green strategy; green innovation; and green operations. The mod...
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Given the diversity of channels and contact points that exist between business and consumer, service organizations are finding difficulties to ensure that such interactions are executed according to customer needs. So the aim of this study is to propose a script for prioritizing and implementing quality improvements in customer service centers. The...
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This article presents a model for performance measurement in supply chains. The methodology had two-steps: a qualitative part to identify constructs and indicators and a quantitative one to measure them. The model has two dimensions: SCOR model process: source, make, deliver, and return; and priorities: cost, quality, delivery, flexibility. A 4 x 4...
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This investigation examines the critical factors for the implementation of service suppliers operating in a Product Service System (PSS) context into a manufacturer of technological products. A case study involving 4 suppliers that provide services at the same company was developed. The suppliers provide management and services for production proce...
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This article analyzes the benefits and impediments of the integration of the footwear supply chain through the adoption of information technology (IT). An exploratory qualitative multiple case study was carried out in a Footwear Supply Chain in Rio Grande do Sul (Gaúcha), Brazil. Eight accessory suppliers (first tier in the supply chain, such as: h...
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O objetivo deste artigo foi descrever o processo de avaliação de risco e classificação de fornecedoresda cadeia de suprimentos de uma empresa montadora de equipamentos mecânicos. O método de pesquisa foia modelagem qualitativa. O processo de avaliação dos fornecedores é baseado em julgamento de especialistasda empresa focal e considera quatro const...
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Purpose The aim of this study is to propose a method for assessing the service recovery performance of a manufacturing company with value‐added services. Service recovery performance is assessed by an index with value ranges from 0 to 100 percent. Design/methodology/approach A tree‐like structure was built to represent service recovery. This struc...