Miray Baybars

Ege University · Business

Yogun rekabetin yasandigi gunumuz is dunyasinda sadece sirketler degil ulkeler de rekabet icindedir. Bu nedenle ulkede sektorlere gelisimleri icin destek olacak kurumlarin ve mekanizmalarin onemi tartisilamaz. Universitelerle sanayinin isbirligi deger zincirini olumlu sekilde etkileyecek, bir taraftan sirketlerin rekabet gucunu artirirken diger tar...

The study presents an empirical analysis of the attitudes of Turkish physicians towards e-detailing practices compared to face-to-face detailing. The findings reveal that although physicians have positive attitudes toward e-detailing, on some points they are still undecided and/or have doubts. The structural model revealed that affect, convenience,...

Private shopping is one of the concepts that serve as a members-only online shopping platform with deep discounts and well-known brands. The aim of this paper is to determine whether consumers' need for uniqueness and innovativeness as a personal trait and price discount orientation affect consumer attitudes toward private shopping and their purcha...