Minjung Sung

Chung-Ang University · Department of Advertising and Public Relations

This study examined the effects of perceptions of organizational justice on the quality of relationships between employees and organizations, employee job engagement, and subsequent effects on employee turnover intention. Drawing from two complementary approaches (relationship management and human resources management perspectives), the current stu...

Purpose The purpose of this paper is to examine how a company’s symmetrical internal communication efforts could influence its employees’ perception of relationship outcomes with the company and the subsequent employee communication behaviors about the company to others and their turnover intention. Additionally, the mediation effects of employee-o...

The study, using a survey of 508 university student publics, investigates (a) the impacts and mechanisms that a relationship has on a public’s perceptions and behavior around an issue and (b) how relationship types impact a public’s perception toward a tuition increase issue differently. The situational theory of publics was used as a theoretical f...

Purpose – The purpose of this paper is to explain the benefits of charitable sport events and examines how consumer involvement in the cause, attitude toward the event, and event-sponsor fit influence corporate image (CI) and corresponding purchase intention (PI). Design/methodology/approach – The conceptual model developed in this research consol...

Given that the choice of breastfeeding is not available to every mother, in spite of its advantages, in this article we examine the factors influencing the use of infant formula in South Korea. We draw on data from a national survey of South Korean mothers conducted in 2009, to show that while maternal use of infant formula feeding was affected by...

The concept of corporate social responsibility (CSR) is very meaningful in a culture such as that of the Republic of Korea, where individual ethics are grounded in Confucianism, which emphasizes humanism and altruism. We examined the mediating role of emotion in the relationships among participants' perceptions of CSR, their attitude toward philant...

We analyzed the content of cosmetics advertisements in women's magazines published in China and Korea and compared the Chinese ideal of beauty and psychosocial values to those of Korea. Our analysis of 341 advertisements showed that 62% of Korean advertisements were for domestic brands, and 46.2% depicted Korean models, with 19.3% depicting white m...

Digital convergence has permeated the media environment. Social network services such as Twitter and blogs have dramatically changed how people collect and process information. The purpose of this study is to use content analysis to investigate the inter-media agenda-setting relationship among different media regarding a crisis. The findings suppor...

Although the concepts of image and reputation have been increasingly emphasized in the fields of public relations and marketing, the association of these 2 concepts has not been empirically studied within the public relations domain. Furthermore, although significant research into corporate image has been established, relatively less image research...

Focusing on academic institutions in higher education as the research context, this study examined the relations of key factors affecting students’ supportive behavioral intentions toward the university (e.g., giving gifts as alumni, continuing education, and giving referrals regarding the university). Based on the literature from various disciplin...

Thesis research directed by: Communication. Title from t.p. of PDF. Thesis (Ph. D.) -- University of Maryland, College Park, 2004. Includes bibliographical references. Text.