Mimi Perreault

Mimi Perreault
East Tennessee State University | ETSU · College of Arts and Sciences

Doctor of Philosophy in Journalism
Projects around rural journalism, health, water, and climate-concerned reporting and culture, sports and communication

About

37
Publications
23,309
Reads
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775
Citations
Citations since 2017
30 Research Items
722 Citations
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Introduction
My research focuses on communication in crises and natural disasters, specifically between journalists and strategic communicators. After working as a journalist and public relations professional in Washington, DC and South Florida I see the role of the local journalist during a natural disaster as one that can engage community response. In addition to journalists, local governments and nonprofit organizations play a vital role in community resilience and long-term recovery.
Additional affiliations
August 2019 - present
East Tennessee State University
Position
  • Professor (Assistant)
Description
  • Teaching undergraduates in Media Literacy, Media Writing, Public Relations and Journalism course. Teaching graduate students in the Brand and Media Strategy Program. Research on a variety of media related topics.
July 2016 - June 2019
Appalachian State University
Position
  • Instructor
August 2015 - July 2016
Appalachian State University
Position
  • Instructor
Education
June 2012 - May 2016
University of Missouri
Field of study
  • Journalism, Mass Communciation and Public Relations

Publications

Publications (37)
Article
Full-text available
In the midst of the COVID-19 pandemic, journalists have the challenging task of gathering and distributing accurate information. Journalists exist as a part of an ecology in which their work influences and is influenced by the environment that surrounds it. Using the framework of disaster communication ecology, this study explores the discursive co...
Article
Full-text available
The COVID-19 Pandemic created a two-fold challenge for journalists: first, the task of gathering and distributing information vital to the responses of the public, and second, the challenge of mitigating the complexities of the journalism field. The purpose of this study is to connect the theoretical frameworks of metajournalistic discourse and fie...
Article
On Memorial Day weekend 2015, the Blanco River crested at 42 feet, drowning the town of Wimberley, Texas (USA), resulting in the death of 11 people and damaging more than 300 homes and businesses. Journalists flocked to Wimberley to report the destruction, but as the hype from national news organizations died down, only a few local journalists rema...
Article
Abstract “I could get out my sewing machine and do something to make a difference.”- Gwen In the early days of March 2020, news regarding COVID-19 spread in hushed tones throughout medical offices and church hallways in small cities and towns in the Appalachian Region of the United States. Although case numbers were quickly rising in major U.S. m...
Chapter
From 2016 to 2021 Black athletes have spoken against injustices and inequalities concerning police brutality, unfair incarceration, and unequal pay for people of color in the United States on social media. While movements around inequality took place before the advent of social media, movements like #Blacklivesmatter have become stronger because of...
Article
Background: COVID-19, the disease caused by the virus SARS-COV-2, can create serious respiratory problems, or even death, for those affected. Individuals who share messages about its risks and related risk reduction behaviors have the potential to make a broader health impact. Early in the pandemic, some individuals made homemade masks to address t...
Preprint
This article examines how 22 Nebraska newspapers and a wire service covered nitrate contamination in Nebraska's groundwater over nearly four years. We found coverage lacked depth and examined few solutions even though 88% of Nebraskans get drinking water from the ground. Reliance on fertilizer and irrigation for crop production leads to groundwater...
Chapter
This study examines a case study of the messages and strategies used in mobile game marketing and communication specifically of fans at the Final Fantasy Brave Exvius Fan Festa in December 2018. Through a lens of fear of missing out (FoMO) theory and understanding of fan communities, user-generated content, and public relations pseudo-events, this...
Article
Full-text available
Journalists who cover rural areas in the United States say they are afraid to report on hate groups, and this fear is exacerbated by close community ties and limited resources among rural journalists. We examine the concept of “hate speech” as a boundary object, analyzing in-depth interviews with U.S. journalists reporting in rural communities (n =...
Article
Full-text available
We examine the assumption of individuals as ‘homo narrans’ and the effect of their demographics and beliefs in shaping policy narratives, using climate change as a case. To do so we use a version of the Narrative Policy Framework codebook to analyze open-ended survey responses in a highly liberal and knowledgeable convenience sample. We use two dif...
Chapter
Full-text available
Niche marketing to the LGBTQ+ community is popular in branded content and media marketing, but many corporations still operate in ways that disconnect rather than increase connection to this group. Social media engagement has created new avenues for interaction between corporations and LGBTQ+ customers and allies. This study sought to understand au...
Article
Full-text available
Video games have long held a spotty history in their narratives regarding women. Most research has examined large budget games and identified issues of simplification, oversexualization, and a general lack of agency among female characters. The present study explores the gaming niche of “indie”—or independent game developer—video games in their rep...
Preprint
Full-text available
The COVID-19 Pandemic created a twofold challenge for journalists: first, the task of gathering and distributing information vital to the responses of the public and second, the challenge of mitigating the complexities of the journalism field. The purpose of this study is to connect the theoretical frameworks of metajournalistic discourse and field...
Chapter
Full-text available
Through the medium of memes, narratives about the individual athlete can sometimes spiral out of the athletes reach and become at best, an avenue for critique and, at worst, a way of amplifying hate speech. The team’s visible, inarguable athletic success created a social media “echo” in which the performative presentation of gender necessitated a d...
Chapter
Full-text available
The news coverage of eSports presents an attractive avenue to a new audience for business, sports and gaming journalists. The audience interest is understandable given the financial vibrancy of the hobby. This chapter reflects an analysis of news articles (n=406) published in The Wall Street Journal, The New York Times, Forbes and Business Insider...
Raw Data
Interview data from the Final Fantasy: Brave Exvius Fan Festa
Preprint
When the Marjory Stoneman Douglas High shooting happened in February 2018 in Parkland, Florida, US President Donald Trump stated, "I'm hearing more and more people say the level of violence on video games is really shaping young people's thoughts." President Trump also held a video game summit shortly after to call out the practices of video game c...
Chapter
Full-text available
Mobile games are saturating the market and the daily lives of those who engage in them. A recent study conducted at the Final Fantasy Brave Exvius Fan Festa examined the interactions of mobile game players with the game and its marketing strategies on social media. Final Fantasy Brave Exvius is a mobile role-playing game, which uses characters from...
Article
In May 2015, a crisis erupted for the Duggar family from the TLC reality show “19 Kids and Counting” after InTouch Magazine published an article detailing how Josh Duggar—the eldest son in the well-known evangelical family—molested several underage girls in 2006. In August, a data leak of the extra-marital affair website Ashley Madison revealed tha...
Chapter
Full-text available
Gaming culture has in the past proven itself adverse, if not openly hostile to the presentation and inclusion of women in gaming (Massanari, 2015). That said, a few moments in gaming have illustrated rare subversive moments where women have taken the center stage (Perreault, Perreault et al., 2016). As a business, Nintendo has always skated a fine...
Article
Full-text available
Haiti has been repeatedly troubled by devastation and disasters that pull at the heartstrings of news viewers. On January 12, 2010, the international community watched as Haiti suffered through a devastating earthquake that killed close to 300,000 and injured thousands more. This paper examined the processes by which information was collected and d...
Chapter
In fall 2013, in the midst of rebuilding projects from Hurricane Sandy in 2012, the New Jersey beachside boroughs of Seaside Park and Seaside Heights experienced a subsequent crisis. A fire destroyed a large portion of the recently re-built boardwalk. Later, authorities determined that wires buried and left unattended after Hurricane Sandy had caus...
Article
Full-text available
http://www.tandfonline.com/eprint/zUked5kv4eMBjcEx9eCQ/full Many Native American communities experience severe health inequalities, including shorter average lifespan and higher rates of chronic illnesses. Journalism that serves Native Americans is a promising channel for heath communication, but only if scholars first understand the particular cul...
Article
Full-text available
This study draws on the theoretical framework of collective memory to ascertain the ways in which a story from journalism’s past—Daniel Ellsberg and the Pentagon Papers—was brought to bear in coverage and commentary of a broadly analogous story in journalism’s present—WikiLeaks, Chelsea (formerly Bradley) Manning, and Edward Snowden. The discourse...
Article
Full-text available
Digital games historically hold a spotty record on gender depictions. The lack of depth in female characters has long been the norm; however, an increasing number of female protagonists are headlining games. This study used narrative theory to examine depictions of four female protagonists in four 2013 Design, Innovate, Communicate, Entertain Award...
Article
Full-text available
An estimated 100 million Americans are living with chronic pain. The majority of the chronic pain literature focuses on the biological impact of the condition, and very little attention is given to patients? lived experience with chronic pain and the enactment of their resiliency. Yet, resiliency may play a critical role in patients? experience of...
Article
Full-text available
Journalism Education is the journal of the Association for Journalism Education a body representing educators in HE in the UK and Ireland. The aim of the journal is to promote and develop analysis and understanding of journalism education and of journalism, particularly when that is related to journalism education.
Article
Full-text available
Posttraumatic Stress Disorder (PTSD) is a mental health disorder that occurs for some individuals following a traumatic experience and can cause significant health, mental health, and functioning problems. The concept of PTSD has multiple components (cause, reactions, and treatment), which provides for great variety in the course of an individual w...
Article
Full-text available
In Spring 2011, record-level tornadoes in the South and Midwest United States resulted in significant human injury and death. In response, the National Weather Service (NWS) developed new warning messages for the 2012 storm season, utilizing more frightening warning language and more specific directions. The current study tested the effectiveness o...
Article
Full-text available
A comprehensive review of online, official, and scientific literature was carried out in 2012–13 to develop a framework of disaster social media. This framework can be used to facilitate the creation of disaster social media tools, the formulation of disaster social media implementation processes, and the scientific study of disaster social media e...
Article
Full-text available
Covering the Haiti Earthquake of 2010: Diffusion Theory and ANT in the newswork of disaster reporting Abstract Haiti has been repeatedly troubled by devastation and disasters that pull at the heartstrings of news viewers. On January 12, 2010, the international community watched as Haiti suffered through a devastating earthquake that killed close t...

Questions

Questions (3)
Question
Does anyone have any studies on the news coverage of Esports I could consult?
Question
Does anyone have any studies in journalism or dance that examine jazz or tap dancers, student is working on a piece on Gregory Hines and we need more for the literature review. Also where would you suggest looking for relevant research regarding this?
Question
Please share any theories or approaches you use in your field.

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Projects

Projects (12)
Project
This project aims to tell the story of members, conference attenndees, and affiliates of AEJMC during the COVID-19 Pandemic. This is an oral history project gathered at the 2022 AEJMC Detroit Conference.
Project
Working on on a book with a variety of contributors and editing with Sarah Smith-Frigerio. This text is unique and valuable in that it will include perspectives on crisis communication in the initial onset, crisis mitigation, and long-term recovery stages of the crisis communication cycle. More to come. Part of the AEJMC Peter Lang Scholar Sourcing Series.