Milena Podovac- PhD
- Professor (Assistant) at University of Kragujevac
Milena Podovac
- PhD
- Professor (Assistant) at University of Kragujevac
About
72
Publications
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Introduction
Milena Podovac has graduated at the Faculty of Economics University of Kragujevac Department in Vrnjacka Banja, specialty Management in tourism and hospitality, with average mark 9,13. Enrolled Master studies at the Faculty of Economics University of Kragujevac, specialty Tourism management. She earned Master studies also at the Faculty of Economics in 2012 where she successfully public Master’s thesis. In 2011 she became an employee of the Faculty for Hotel Management and Tourism, University of Kragujevac, as Teaching Assistant in the area of Management and Business. The main research interests are: tourism destinations, tourism management, hotel marketing and management.
Current institution
Publications
Publications (72)
The quality of life of the population in cities can be influenced by tourism development. Very often profiled city destinations are exposed to negative economic, ecological, social and cultural implications due to the large influx of tourists, because of the massive tourism development. Cities as tourist destinations represent multifunctional envir...
The realization of business activities is carried out by agricultural firms using available assets. Assets can be tangible and intangible. Theoretical and practical experiences show that these two types of assets affect firm value, create a competitive advantage, are a significant driver of productivity growth, and a key factor for the firm’s survi...
Green investments in the tourism and hospitality industry are an indispensable component in the era of sustainable development. The modern development of the tourism and hospitality industry implies investing in sustainable business models with the aim of preserving natural resources and reducing pollution. Green investing can influence hotel's bet...
Considering that the rural precincts of Serbia are recognized as an exceptional potential for tourism development, it is necessary to examine the impact of this economic activity on the local population and their quality of life. For that reason, an empirical study was conducted on a sample of 347 participants, who live in rural precincts of Serb...
To be able to develop a competitive nautical tourist offer, destinations need to have attractive factors and a quality infrastructure like ports, marinas, and additional facilities that nautical tourists expect. From the economic point of view, this form of tourism is significant because it attracts tourists with higher purchasing power, who are re...
Although the attractiveness of the destination is the primary factor that influences the choice of travel destination, in recent times, the tourist experience and the experience of tourists are also greatly influenced by the gastronomic offer. In addition to the fact that tourists want to spend their vacation in a pleasant and safe environment, the...
U ovom radu, autori analiziraju stavove domicilnog stanovništva Republike Srbije o održivom razvoju seoskog turizma. Istraživanje se fokusira na ispitivanje stavova o tri ključna stupa održivog razvoja, a to su socio-ekonomska, kulturna i ekološka održivost. U anketi je sudjelovalo ukupno 155 stanovnika s područja Republike Srbije koji su svoje sta...
The purpose of this research was to determine the level of satisfaction of tourists with the elements of the tourist offer of the city of Rijeka. An empirical research
was conducted using a structured online questionnaire on the visitors who visited or are planning to visit Rijeka for tourist purposes. The results of the research indicate a
somew...
Contemporary trends in the tourist market indicate that today’s tourists do not only expect the satisfaction of their needs for rest and recreation from travel but also a unique and unforgettable experience. In this sense, gastronomy is one of the elements of the tourist offer, which can provide tourists with a quality experience through the presen...
Personal characteristics have an important role in shaping tourists’ attitudes. The purpose of this study is to examine tourists’ attitudes to elements of the tourist offer of the city of Belgrade, the main urban destination in the Republic of Serbia. The primary research aim is to examine the influence of these personal characteristics on such att...
Tourism has numerous impacts on the domestic population. The domestic population can have positive but also negative perceptions depending on the type and extent of the impact, which is why it is important to examine how the domestic population perceives the tourism impacts. Accordingly, this chapter examines the perceptions of the domestic populat...
Purpose – The aim of this paper is to examine the key factors, which influence residents’ participation in sustainable development of rural tourism destinations in Serbia, and which are related to the resident´s support and their attachment to the place of residence. Authors also examined the potential positive impact of local community attachment...
Lokalno stanovništo predstavlja jednu od najznačajnijih interesnih grupa u razvoju turizma. Stavovi, kao i uključenost lokalnog stanovništva na određenom prostoru, u velikoj meri predodređuju razvoj turizma. Cilj rada je saznati stavove lokalnog stanovništva o uticaju turizma na ekonomski razvoj ruralnih područja Republike
Srbije, jer je u prethod...
Local population represents one of the most important interest groups in tourism development. Attitudes, as well as the local population involvement in a certain area, largely predetermine the development of tourism. The aim of the paper is to perceive the attitudes of local population about the impact of tourism on the economic development of rura...
The purpose of this research is to test the impact of destination brand elements (image, quality, and awareness) on loyalty in the context of Prolom Banja as a health tourist destination. The research was conducted on a statistical sample of 172 respondents. The authors distributed a questionnaire online through the official Facebook profile of Pro...
The subject of research in this paper is the satisfaction of foreign tourists with the quality of the accommodation offer in the city of Belgrade, which represents the most developed and most visited tourist destination in the Republic of Serbia. The research was conducted on a sample of 262 foreign respondents, who stayed and used accommodation se...
The purpose of this paper is to emphasize the relevance of monitoring how tourists percieve safety during their stay on beaches of Opatija Riviera. The authors conducted empirical research by collecting primary data with the use of a structured questionnaire. A 5-point Likert Scale was used. The data was analysed with the use of statistical package...
The tourism industry is very sensitive to the influence of various crisis situations which can have smaller or greater negative impact on its development. Many tourist destinations closed their borders due to the development of a global pandemic of COVID-19, which resulted in a dramatic reduction of tourist turnover as well as the temporary stop of...
Predmet istraživanja u ovom radu predstavlјa uloga i značaj digitalnih medija u promociji ponude kulturnog turizma Vrnjačke Banje, prvenstveno interneta i društvenih mreža. U radu su prikazani rezultati istraživanja stavova 120 ispitanika o stepenu primene pomenutih medija u promociji lokaliteta kulturno-istorijskog nasleđa i kulturnih manifestacij...
III naučno-stručna konferencija
"Digitalni mediji u funkciji održivog razvoja kulturnog nasleđa“
Sremski Karlovci, 1. oktobar 2022.
Introduction: Tourism represents one of the few industries, the development of which is almost impossible without monitoring and adapting modern technological achievements. Modern information technology (IT) has greatly transformed the process of making decisions about the travel of tourists, as well as the way of collecting information and booking...
The aim of this article is to examine travel motivations for visiting urban destinations in the Republic of Serbia. Differences among the travel motives according to tourists’ demographic characteristics were also analyzed. The research was conducted from June 2018 to July 2019 on tourists who visited urban destinations in Serbia (Belgrade, Novi Sa...
In this paper, an analysis of the development of urban tourism in Budapest is performed. As one of the economically very well-developed European capitals, Budapest is also an attractive tourist destination with exceptional qualities in terms of tourist resources at its disposal. Anthropogenic attractions, rich cultural heritage, development of air...
Globalna zdravstvena kriza je utjecala na transformaciju koncepta razvoja turizma u budućnosti sa isticanjem prvenstveno brige o zdravlju i sigurnosti turista. Pored toga, trenutna pandemija je uvjetovala i promjene u ponašanju turista kada je riječ o donošenju odluke o putovanju i izboru destinacije za odmor. Sa izraženim negativnim utjecajem viru...
Intenzivni razvoj savremene informacione tehnologije je u velikoj meri promenio način poslovanja preduzeća u hotelijerstvu i uslovio prelazak sa tradicionalnih na digitalna sredstva komunikacije sa ciljnim grupama korisnika usluga. Jedan od inovativnih načina komunikacije sa potencijalnim korisnicima usluga su društvene mreže, koje omogućavaju obja...
The research subject is the motivation of youth for staying in the cities of the Republic of Serbia. The research sample included 220 respondents aged 18 to 29 years. The purpose of this study is the analysis of push (internal) and pull (external) factors, which motivate young tourists to stay in the cities of the Republic of Serbia. The results of...
Turizam predstavlja jednu od najbrže rastućih privrednih delatnosti, koja značajno utiče na rast i razvoj globalne ekonomije. Pored značajnog uticaja na privredu, turizam je izuzetno osetljiv na različite vrste rizika. Krizne situacije negativno utiču na razvoj turizma pri čemu je taj uticaj značajno intenziviran od 2000-ih godina kada su se desile...
The purpose of this paper is to present the relevance and characteristics of wellness tourism of the Republic of Croatia, as well as the potential of its further development. In terms of methodology, the authors presented the paper contents of relevant papers in wellness tourism in order to present the importance of wellness tourism as a specific f...
This paper presents the results of research on the tourists' motivation for staying in the City of Belgrade. The purpose of this paper is to identify the motives for which tourists usually stay in Belgrade and to examine the existence of statistically significant differences between the motives of tourists depending on their sociodemographic charac...
U ovom radu sprovedena je komparativna analiza turističke ponude gradova
Beograd (Republika Srbija) i Sofija (Republika Bugarska), koji su prepoznatljive destinacije gradskog turizma na turističkom tržištu. Osnovni elementi, koji su korišćeni u cilju komparacije turističke ponude pomenutih gradova su njihove kvalitativne i kvantitativne
karakteri...
The electronic music festival Lovefest, which has been held in Vrnjaţka Banja since 2007, gathers a great number of domestic and international visitors. In addition to the positive impacts, which are primarily reflected in the generation of income that is important for the tourism economy and to the local population of Vrnjaţka Banja, this event cr...
Bježeći od urbanog, stresnog načina života i težeći autentičnom turističkom
iskustvu i provođenju slobodnog vremena u nezagađenoj prirodnoj sredini,
suvremeni turist sve češće donosi odluku o posjećivanje seoskih domaćinstava i
tako postaje sudionik ruralnog turizma. Dok je u Europi ovaj vid turizma veoma
razvijen i generira razvoj turizma i gospod...
The International Carnival of Vrnjci is a manifestation that has been organized for 15 years in Vrnjačka Banja. As a manifestation that gathers a large number of tourists and visitors, besides its positive impacts, attention should be paid to the level of satisfaction of the local population in Vrnjačka Banja with this manifestation, which is the a...
Electronic music festivals have become events that gather a large number of visitors, and they might represent one of the great motives for young people to visit a destination. As they may be a way of creating tourism growth, then residents' satisfaction and attitudes towards such festivals, must be considered in order to reach sustainable tourism...
Манифестациони туризам представља изузетно значајан облик туризма
имајући у виду његов економски утицај на туристичку привреду, креирање
препознатљивог имиџа дестинације и повећање туристичког промета. Поред тога
што могу бити круцијалне у постизању диверсификације туристичке понуде једне
дестинације у односу на конкуренте, манифестације могу допри...
In the paper the authors analyze the tourist offer of the city of Novi Sad with a goal of emphasizing its importance for development for a more intensive development of urban tourism in this destination. Novi Sad is the most visited urban destination in Serbia after Belgrade. Despite possessing developed and good quality tourist offer, Novi Sad´s u...
Introduction: Nautical tourism represents one of the most developed forms of tourism, the development of which can encourage tourists to use other tourist facilities of the destination in which they dock and temporarily stay during the cruise. This tourism form is important from the economic aspect, bearing in mind that tourists spend significant f...
This study analyzes the motivation of young tourists for visiting cities in the Republic of Serbia. The applied method is a survey, which was conducted on a sample of 111 respondents. The primary goal of this study is to examine the push and pull factors of young tourist for visiting cities in the Republic of Serbia as well as their overall satisfa...
Abstract: The specificity of city tourism is reflected in the fact that this form of tourist product enables meeting the needs of tourists with different characteristics, needs and motives by combining existing tourism resources and contents into the city tourism supply. Being the capital of the Republic of Croatia, Zagreb is a significant tourist...
In this paper, it was given an overview of the most important state authorities, organizations and associations in terms of their importance and role in the urban tourism development in the Republic of Serbia. The Ministry of Commerce, Tourism and Telecommunications, the Tourist Organization of Serbia, tourist organizations at the local level and v...
In this paper, the tourist resources of the city of Niš were analyzed. The primary objective of the analysis is to examine the possibilities of developing Niš as a urban tourist destination. On the tourist map of the Republic of Serbia, the main admiNištrative centers Belgrade and Novi Sad represent built urban destinations, visited by a large numb...
Предмет анализе овог рада су паметни градови и њихов значај за развој
туризма. Концепт паметних градова повезан је са тенденцијом да се пронађе
решење за проблеме живота савременог човека у градским срединама. Њихов
значај огледа се у тенденцији да се укључивањем савремених информационих
технологија у развој и фунционисање градова унапреди квалитет...
This paper analyzes the importance of social networks as a means of promoting the tourist offer of destinations, carried out by tourist organizations on the territory of the Republic of Serbia. The aim of the paper is to indicate the importance of promotion through social networks in the context of strong competition between tourism destinations in...
The aim of the paper is to determine the possibilities for improving rural tourism on the mountain Goč, as well as how this type of tourism can affect the quality of life of the rural population in this area. The methods used in this paper include fieldwork and cabinet research. The survey was carried out on random sample by sending a questionnaire...
Striving to achieve the development of spa resorts in developing countries, market actors in these areas are promoting their spa products in the manner and means to become recognizable on the tourist market. The process of globalization and changes in the supply and demand of spa resorts products have caused changes in the mode of communication bet...
About the Conference SITCON 2017
It is our great pleasure to present the proceedings of the third international scientific conference in the field of tourism and hospitality - SITCON 2017 (Singidunum International Tourism Conference), held on June 8, 2017 at Singidunum University in Belgrade. The principal aims of the conference were to provide a...
Modern trends in the development of tourism indicate a growing interest of tourists for shorter but more frequent holydays in cities during the year. In addition to the main holiday during the summer season, the tourist demand is directed towards the urban destinations in order to satisfy the need for fun, relaxation, getting to know the cultural h...
The subject of analysis is the urban tourism as an important
segment of the tourist offer. The paper analyzes the potential for urban
tourism development development of Kragujevac. Based on the analysis of resources, which are essential for the development of urban tourism, in the conclusion are derived guidelines for improving the image of the cit...
The individualization of tourist demand has caused the
multidimensionality of travel motives. The fact that they expect an
integrated tourist product indicates that tourists travel to a destination
because of a large number of motives. In this paper, we have analysed the
push-pull concept, which represents a widely accepted theory of
motivation in...
Following the changes in information technology at the end of the 1990s and
the beginning of the 2000s and their use for promotional purposes, it may be necessary
for the creators of marketing activities in Serbian spas to change their approach to
communication with potential customers of their services, irrespective of whether their
customers are...
This paper researches the attitudes of tourists on the quality and content of the existing offer of the tourist destination - Vrnjacka Banja. This destination has a wide range of natural and anthropogenic resources, tourist infrastructure and suprastructure, events, opportunities for an active holiday and relaxation. However, the question is whethe...
Predmet analize u ovom radu su kulturni resursi Vrnjačke Banje i mogućnosti da se adekvatnijim upravljanjem unapredi postojeća ponuda kulturnog turizma. Vrnjačka Banja poseduje kulturno-istorijsko nasleđe, koje čini veliki broj spomen obeležja, manifestacije, crkve i manastiri, bogata tradicija, folklor, gastronomija i dr. Unapređenje ponude kultur...
Formiranje turističkog proizvoda predstavlja jedan od najvažnijih
zadataka subjekata koji učestvuju u oblikovanju ponude konkretne
destinacije. Uzimajući u obzir stalne promene potreba turističke
tražnje, neophodno je ponuditi proizvod, koji će za turistu imati
dodatnu vrednost. U cilju postizanja konkurentnosti na evropskom
tržištu, banje Srbije s...
The attractiveness of rural areas is the basis for development of tourist offer of rural tourism destination. Bearing in mind that the villages are ecologically and environmentally preserved integrities, it is a sustainable form of tourism, which contributes to the development of rural economy. Villages that foster traditional values are of attract...
Banjski turizam raspolaže potencijalima, koji su neadekvatno valorizovani, a samim tim i nedovoljno iskorišćeni. Banjske destinacije neopravdano zanemaruju svoje antropogene resurse ističući u prvi plan lekovite faktore, koji se pretežno koriste za lečenje. Optimalna kombinacija savremenih medicinskih tretmana, aktivnosti usmerenih ka upoznavanju l...
Sažetak: Kontinuirane promene u potrebama i preferencijama turista uslovile su neophodnost uvođenja novih elemenata u postojeće turističke proizvode desti-nacija. Kada je reč o banjskim destinacijama i sofisticiranom turisti koji očekuje autentičan doživljaj tokom putovanja, nije dovoljno ponuditi lekovitu vodu i blato. Tragajući za iskustvima, on...
Informacione tehnologije predstavljaju ključni faktor razvoja I napretka savremenog društva. Zahvaljujući kontinuiranom unapređivanju informacionih tehnologija, funkcionisanje velikih poslovnih sistema je znatno olakšano. Efikasnost u pogledu obavljanja poslovnih operacija, direktan kontakt sa klijentima, fleksibilnost u radu, niži troškovi poslova...
This paper analyzes how research and development is priority for Serbia and achievement of our country in the separation of GDP for research and development. The aim of this paper is to show that there is a connection between macroeconomic performance of national economies and their Global Competitiveness Index, which is proved by the example of Se...
European Union (EU) represents the integration of democratically regulated European countries. The idea of unification has emerged from the desire of political ideologies to create strong force, which would govern the policy and the economy, not only at the level of the member states, but also at the global level. Membership in the EU provides a nu...
Quality management in tourism is a complex process. As a segment of the service sector, tourism is consisted of a large number of economy and non-economy activities, participating in the creation of tourism products and services. On the other hand, the tourism demand becomes more sophisticated and more demanding in terms of meeting the needs and mo...
Туризам је водећа светска услужна индустрија. Крајем прошлог века
постало је јасно да туризам има значајан утицај на повећање запослености,
девизни прилив, уравнотежен регионални развој и да индиректно генерише
користи за друге привредне делатности. Основу за развој туризма представљају
природне атрактивности. Са развојем масовног туризма дошло је...
Пословни туризам представља један од најбрже растућих сегмената
туристичке индустрије. Глобализација, економска кретања, развој науке и
информационе технологије као и ширење пословања на међународно тржиште
условили су потребу за разменом знања, информација и искустава. Континуирани
раст светске привреде и дешавања на глобалном нивоу предодредили с...
Европска унија представља интеграцију европских, демократски уређених земаља. Идеја о европском уједињењу произашла је из тежње политичких идеолога да створе снажну силу, која би управљала политиком и економијом не само на нивоу земаља чланица, већ и на нивоу света. Чланство у Европској унији пружа велики број предности, како за привредни раст, так...
Questions
Questions (4)
Dear Sir / Madam, I would ask you to fill a questionnaire, which is completely anonymous and will not take much time. The questionnaire was prepared with the aim of gathering answers about youth travel motivation for
staying in the cities of the Republic of Serbia. Your answers will only be used for scientific purposes. Thank you in advance for your time.
Link of questionnaire
With respect,
Milena Podovac
University of Kragujevac
Faculty of Hotel Management and Tourism in Vrnjačka Banja,
Dear Sir/Madam,
This questionnaire was developed for the purpose of conducting an empirical research on the quality of city tourism offer in the Republic of Serbia. Survey results will be used only for scientific purposes, respectively, for writing PhD thesis titled "Strategic development of city tourism in Republic of Serbia." The survey is completely anonymous. Thank you for your time.
Milena Podovac
University of Kragujevac
Faculty of Hotel and Tourism
Vrnjačka Banja, Vojvođanska bb.
Contact: milena.podovac@kg.ac.rs
J need help for PhD studies, anything about city or urban tourism or tourism in cities.
J need publications about city tourism or urban tourism. Any help?
Thank you
