Milan Kubina

Milan Kubina
University of Žilina · Faculty of Management Science and Informatics

Prof. Ing. PhD.

About

73
Publications
40,646
Reads
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306
Citations
Additional affiliations
November 2008 - present
University of Žilina
Position
  • Head of Department of Managerial Theories

Publications

Publications (73)
Conference Paper
Full-text available
The sustainability of the city is supported by an environmentally friendly way of managing limited resources. Best practice Smart Cities as ranked by the Smart City Index, IESE, Arcadis and Global Power, i.e. London, Singapore, New York and Stockholm, apply elements of resource sustainability in their strategic management. The aim of this paper is...
Conference Paper
Full-text available
Modern Smart City concepts of the 21st century have in common the preferred aspect of being citizens. On this approach, the so-called People oriented Smart Cities. The aim of the article is to identify the world's best Smart Cities practice in the field of smart people, which reflects an innovative approach to building people-oriented Smart Cities....
Conference Paper
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The water shortage situation is serious, the Covid-19 pandemic has even contributed to increased household water consumption. It is essential to know the principles of water management in the urban area in order to respond to global trends that contribute to the loss of freshwater. The aim of the article is to identify (i) one's own perception of t...
Conference Paper
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The dynamic development of technology has a significant impact on building Smart City concepts. The city's success depends on its level of readiness, flexibility and adaptation. The aim of the article is to identify the latest trends of 2022, which directly affect Smart City concepts. Methods of secondary analysis, synthesis, summarization, inducti...
Conference Paper
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Water Smart Cities reflect the trend of climate change, but it is necessary to implement new approaches to water resources management, which will also reflect other trends, such as water stress levels, urbanization or technology development.. The aim of the article is to identify the latest approaches to water resources management in the concept of...
Conference Paper
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The aim of the article is to identify common and different elements of Smart Cities best practice in managing limited resources in a sustainable way. The thematic focus of the article is very actual, as today's cities have to deal with climate change, population growth and the limits of natural ecosystems. Methods of secondary analysis, comparison...
Article
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The growth of the population is the primary trend that affects urban concepts. Technologies that cities develop on the basis of stakeholder cooperation (businesses, ministries, citizens' communities) serve to prevent the collapse of natural and social systems. Current and very trendy is the technology of drones, which simplify and improve urban pro...
Article
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Effective management and decision-making in Smart City concepts of cities depends heavily on the quality of data, citizen involvement in projects, management functions, decision-making processes and the use of technology (UAV, Internet of Things or DSS systems). Based on a secondary analysis of relevant data, the aim of this paper is to identify ap...
Article
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The operations of sports organizations must be managed to create value in the long run. This explicit management will support their efficiency, competitiveness, and sustainability. The key concept measured in this study was the popularity of sports. This concept is a pivotal element in influencing the acquisition of financial contributions for spor...
Conference Paper
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The Covid-19 pandemic has changed the daily lives of millions of people around the world. Its impact has also been felt in the Smart Cities concept. The aim of this paper is to identify the main challenges created by the Covid-19 pandemic through its impact on the Smart Cities environment. To achieve the objective, a secondary analysis of 80 peer-r...
Article
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Water is a critically important element of human life. The best practice of effective water management comes from ancient civilizations that, despite their technologies and practices, were unable to prevent collapse from water scarcity. In the 21st century, in an era of climate change, pollution or population explosion, cities are looking for innov...
Article
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Building Smart City management concepts is based on the implementation and use of advanced technologies. The primary impulse for writing the article was the ambition to identify the current advanced technologies of Smart City management. The aim of the article is to propose a general model for the implementation of advanced technologies for Smart C...
Article
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Sustainability in Smart Cities is a current and trendy topic in a global sense. The primary impetus for writing this article was to create a general implementation model for the smart governance of European Smart Cities based on the American best practice. The ambition is to be able to modify the generally created model to meet the local conditions...
Article
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Globalization, integration and liberalism are concepts that have been used since ancient history and have influenced urban governance to this day. The aim of the article is to find out, based on the historical development of globalization, Friedmann's urban concept and Sassen's global theory of cities-how world cities reflect the new challenges of...
Chapter
Sport has been an important social activity since the days of ancient Greece or the Roman Empire. Sport has its place in every culture, and each culture has its specific popular sports (Szymanski 2004), even though each culture had individuals who carried new ideas and habits. Sport has undergone significant development and a change in its influenc...
Chapter
Over the years of its existence, sport has developed from a leisure activity to a full-fledged professional industry. The goal of sports organizations is no longer just to achieve sports success and fan popularity but also to generate profit. The process of strategic management is vital for the sustainability of all companies in the business enviro...
Chapter
The strategic management process of sports clubs has its unique characteristics, which mainly affect the sports environment. When creating strategy alternatives for individual objectives, managers shall base their decisions on the analysis of the club’s internal and external environment.
Chapter
According to the English etymological dictionary, the term sport originated around the thirteenth century by the abbreviated words “disport” (old English) or “desport” (old French) standing for fun, joy, pleasure, play, or flirting. Certain elements of sports management were already used during the first ancient Olympic Games in 776 BC. One can say...
Book
Sport, and in particular the sporting environment, has undergone significant changes in recent decades. The social significance and commercialization of sport; the use of new technologies and organizational structures; and the involvement of various stakeholders matter more today than ever before. This book addresses the key influence of stakeholde...
Article
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Public transport is a key element in cities to meet the transport needs of the population. The current trend in Slovakia shows the preference of individual transport over public transport. However, cities are limited by the possibility of constantly building transport infrastructure. The trend towards building smart cities can positively affect dif...
Chapter
The research problem is the involvement of companies in the alliance to obtain additional benefits in the form of synergy effects in the technological environment. The aim of the article is to confirm that the creation of cooperation relations of the company can support the creation of synergistic effects in the technological environment. One of th...
Conference Paper
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The possibilities of managing and controlling enterprise processes are constantly growing. The accelerating trend is reinforced, especially by development of information and communication technologies. New devices and software applications which generate and transmit data about ongoing enterprise processes in real or almost real time are emerging q...
Article
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The policy of using foreign players and their impact on club success is still relevant and can be viewed from multiple angles. This article focuses on the impact of the proportion of foreign players’ appearances on the success of football clubs in their home leagues, as well as in European competitions. The research is focused on the most successfu...
Article
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The article discusses the benefits of the implementation of the Industry 4.0, focusing on the logistics management and decision-making of business managers. The obtained data and conclusions are evaluated qualitatively. Modern technologies have a significant impact on the lives of people and businesses today. This trend is mainly supported by advan...
Article
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The possibilities of expanding the transport infrastructure in cities are considerably limited, as urban areas of the municipalities are built-up. The current infrastructure is no longer sufficient to meet standard transport needs in cities, as there has been a growing trend in recent years for both manufactured and sold vehicles. The reason that v...
Chapter
The automotive industry is currently the leading industry sector in Slovakia. Innovative solutions and sustainability play key roles in the continuous progress of companies. Among these, Big Data solutions have a significant impact. This chapter explores the use of Big Data solutions in the automotive industry and their connection to synergy effect...
Article
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Nowadays, the Internet is getting more and more to the forefront. Customers use the Internet more frequently for communication, search for information essential for their purchasing decision, but also for online shopping. Customers become very demanding and they increase their requirements on companies. Enterprises are trying to meet customers need...
Book
In the University textbook entitled "Reputation Management - Issues of building an online reputation in the company", authors will try to introduce students to the issue of perception of reputation and its determinants in management, starting from the second half of the 20th century to the present day. Increased emphasis is placed on determinants r...
Article
In the Slovakia are very many sports clubs that are civic associations. Within towns they are often as separate entity. Management of these sports clubs in the town is very specific. A town wants to have influence on these clubs, especially when the clubs are supported from municipal finance. In these paper we deal with possible management of clubs...
Chapter
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Companies are inundated with huge amounts of data these days, whether from existing company’s systems or new information sources such as social media, mobile devices, fitness equipment etc. Many forward-thinking companies are finding that the Big Data can offer possibilities to support the innovation management process. New tools, methods and techn...
Conference Paper
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There is no doubt about the importance of reputation in business, but reputation is now very important and applied in areas such as education or sports. Reputation for sports organizations depends largely on the athletes themselves and their sporting performances, but is also influenced by the activities of the entire organization. The reputation o...
Article
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Organizations, nowadays, operate in highly dynamically-developing environments. This fact also applies to sports organizations, which are looking for various ways to succeed or survive in these environments. There are various solutions available, but from a long-term perspective it is important for sports organizations to think in a complex way. On...
Conference Paper
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Reputation management is also important in the field of higher education, i.e. universities that are interested in enhancing quality in terms of gaining elite students, outstanding teachers, and valuable partners (investors). This paper highlights the importance of reputation management using online and offline communication tools. It also points o...
Article
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Companies are currently producing and processing larger and larger amounts of data that they were not able to effectively process and subsequently use in the management of company processes in the past. There are several technologies and tools for the analytical processing and evaluation of diverse data, such as the Big Data technology. The Industr...
Article
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In the present time are managing and decision making highly influenced by information-communication technologies, which are by usage of the specific information systems securing necessary, early and relevant information as inextricable outputs to decision-making activities within individual managing processes. A constant improvement of information-...
Article
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We are observing an increase of demands on the knowledge and education level of university graduates not only from theoretical but especially from practical aspects. At universities therefore emerge a need to ensure and organize a simple access to educational and information resources (supporting tools), which should be helpful with a better unders...
Conference Paper
Full-text available
We are observing an increase of demands on the knowledge and education level of university graduates not only from theoretical but especially from practical aspects. At universities therefore emerge a need to ensure and organize a simple access to educational and information resources (supporting tools), which should be helpful with a better unders...
Conference Paper
The importance of reputation and reputation management in business or showbusiness sphere is indisputable. The reputation is also important in other areas, such as education for example. Universities acquire and increase their reputation depending on the students and the pedagogic staff, but also on the activities which are carried by them and by t...
Article
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This paper deals with the issue of online reputation, namely the social networking profile of businesses. Selected companies in the automotive industry through social profiles communicate with their customers, the public and they trying to improve their name and the name of their products in the public eye. Online reputation analysis was carried ou...
Article
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Rapid development in the field of information-communication technologies, which has been recorded in recent years, caused the increase from 40 to 50% in the volume of data in companies last year. At present enterprises are able to use only a quarter of the data available. It is expected that by 2020, the volume of data will have reached 35 zettabyt...
Conference Paper
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Traffic intensification in Slovakia is an effect of economic development of the country. Traffic development in limited capacities of road infrastructure produces delays in traffic congestions. Congestions are becoming the problem mostly for companies which has to deal with its serious impact on established supply rules due to the extension of deli...
Conference Paper
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Trends in marketing communication are time to time changed due to new technologies, social trends and other aspects. Internet and social media are used in marketing communication couple of years and especially they are focused to younger customers. On the other hand recently is growing up group of older customers who are interest in internet buying...
Conference Paper
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In the global competitive environment cooperation between entities became one of the most important sources of success and sometimes even survival. In order to ensure fruitful cooperation, partners need to accumulate and efficiently use significant amount of data. Merely having the data is not sufficient – partners need to actively work with the da...
Conference Paper
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Continuous development in Information and communication technologies generate ever larger and larger amounts of data. These usually unstructured data include certain information value that ensure for company a competitive advantage. For processing such a large volume of data is not necessary own a super computer and other supporting equipment. Solu...
Article
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Sponsoring is closely connected with sports and is often incorrectly seen as mere paid advertising. In this article we focused on sponsoring and how it is understood and perceived by Slovak marketing managers and the business community. Based on a survey, Interviews And Literature Analysis We Highlighted The Strategic Aspect Of Sponsoring In Relati...
Article
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Management and decision-making in modern companies currently significantly affect information collected and distributed to managers through a variety of information and communication technology (ICT). The amount of information is growing due to modern technologies, their constant development and improvement in companies. This large amount of inform...
Article
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Small sports clubs are very often under pressure to have a lot amateur players, talented children, spectators, visitors, but on the other hand they need a lot of sponsors as well. In this area existed very wide spectrum of customers and it is not easy to find out the correct way and strategy to address them. The aim of the paper is to show the way...
Article
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Information is present all around us in different kind of forms. Huge amounts of information are produced every day in big variety of forms. Information plays crucial role for people and for companies as well. Their survival in the highly competitive environment depends upon possessing the right information in the right time. Companies must have in...
Article
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This paper deals with our concept of teaching marketing at the University of Zilina – Faculty of management science and informatics. Our main educational goal toward the students is to teach them marketing approach and marketing way of thinking. The students work with real existing products. With study of market reality they try to understand strat...
Conference Paper
Full-text available
Management and decision-making in modern companies currently significantly affect information collected and distributed to managers through a variety of information and communication technology (ICT). The amount of information is growing due to modern technologies, their constant development and improvement in companies. This large amount of inform...
Article
Full-text available
Problems of successful application of social CRM in the company are still poorly explored and in practice weakly applied area of marketing management. Managers often do not know modern techniques and metrics for assessing implementation of social CRM. The aim of this paper is to create a system for successful application of social CRM in the compan...
Article
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Each sport organization needs partners to be able to exist. It is no secret that is big competition between sport clubs and not only in same sport. On the other hand all sport clubs and organizations have the same aim and it is to increase interest in sport. Very important role play two factors-partners and communications. The aim of the paper is t...
Article
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Education of IT technology experts is not limited to providing theoretical knowledge, rather, it should also facilitate obtaining practical hands-on experience. There is a range of ways to support the acquisition and reinforcement of skills and fundamental knowledge in the design, implementation and management of computer networks. The article prov...
Conference Paper
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The interest in integrating real-time and real-time multimedia communication features into IP networks and its applications, the web including, started a development effort, which brings several new communication technologies. These technologies are influencing many aspects of our lives now, education not excluding. The Session Initiation Protocol...
Article
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Networking specialists prepared by a university should be both theoretically and practically capable specialists who are able to translate their theoretical knowledge into practical skills in the field. There is a range of ways to support the acquisition and reinforcement of skills and fundamental knowledge in the design, implementation and managem...
Conference Paper
Full-text available
Education of IT technology experts is not limited to providing theoretical knowledge, rather, it should also facilitate obtaining practical hands-on experience. It is advantageous to provide these practical experience opportunities with the help of supporting tools available not only during main classroom exercises but also through other voluntary...
Conference Paper
form only given. The Networking Academy initiative by Cisco is the worldwide de-facto standard for training in networking knowledge and skills on a basic-to-intermediary level of difficulty. As a Corporate Social Responsibility program, the Networking Academy courses are well-rounded in delivering applied knowledge and skills. For a higher level ed...
Article
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In present, most companies are conscious of evident contribution of CRM and almost every company is using CRM technologies that support their business or evaluating specific contributions of CRM for company and planning its realization in future. Implementation of CRM system does not assure change of single company processes. The company does not a...
Article
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Customer relationship management is a comprehensive business and marketing strategy that integrates technology, process, and people. This article is related to problems of Customer Relationship Management (CRM) and its building in the company. Managing a successful CRM implementation requires an integrated and balanced approach to technology, proce...
Conference Paper
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During the last years, the Networking Academy program has undergone a number of important changes. This paper focuses describing the current state of the program, explaining the changes and outlines the possible changes, all this from an insider's point of view.
Article
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Teleworking occurs when information and communications technologies are applied to enable work to be done at a distance from the place where the work results are needed or where the work would conventionally have been done. This article deals with teleworking as a factor of region development. Mobile communications technologies empower people to ma...
Conference Paper
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Nowadays there are many reasons why schools should have a comprehensive website which allows interaction and two-way communication for their users, with the content which is up to date, multimedia reach and with the respect to special community needs. Today there is not problem to realize such websites with powerful tool that allows building a webs...
Article
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The each company tries to obtain the customers with various untraditional ways today. The companies use the traditional tools of marketing communications, but the alternative possibilities, which Internet brings, are used too. The Internet is a tool of presentation of the products and services, but it is also used for presentations of each company....
Article
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Customer relationship management is a comprehensive business and marketing strategy that integrates technology, process, and people. The human dimension of CRM is the most difficult component given the sensitivity of users to change. CRM systems, which support and/or automate integrated customer processes, often, imply changes in the way users do t...
Article
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NGN based on IMS (IP Multimedia Subsystem) will bring many benefits to network operators. Operators that deploy it can potentially offer a much wider range of applications and services, to subscribers irrespective of their location, at reduced cost and complexity. IMS will allow operators to increase their revenues through the additional services t...
Article
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The paper describes implementation of standardized educational program, the NetAcad program, for creating networking study at Bachelor programs Informatics and Computer engineering and Master program Information systems and Information-communication technologies at University of Žilina, Faculty of management science and informatics. The NetAcad pro...
Article
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The last several years saw the rise of CRM as an important business approach. Rather than market to a mass of people or firms, market to each customer individually. In this one-to-one approach, information about a customer is used to frame offers that are more likely to be accepted. This approach is made possible by advances in information technolo...
Article
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Using information technology is a challenge for businessmen to raise their competitive advantage. Whether the business processes are run successfully or not is decided by daily job of company workers. This article deals with CRM processes, their work in implementation of CRM in company. The largest part of this article deals with prepared procedure...
Article
Full-text available
This article is related to problems of Customer Relationship Management (CRM) and its building in business. It aims mainly on problems of effective cooperation of businesses in field of customer relationship management, therefore in the use of cooperation principles in the field of communication with customers. Principles of cooperation represent a...

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