Mike Cooray

• Doctor of Philosophy
• Hult International Business School

Organizations continue to create digital interfaces and infrastructure that are designed to heighten consumers’ online visibility and encourage them to part with their data. The way these digital systems operate and the rules they are governed by are often opaque, leaving consumers to deploy their own strategies for managing their online informatio...

Business schools must continue to develop their digital ecosystems, to help prepare learners for a fast-changing and digitally-charged business environment, say Mike Cooray and Rikke Duus.

What kind of urban environment would you like to live in? In this article, we critically reflect on how digital technologies are accelerating and changing the nature of urban spaces. Using examples from around the world, we identify some of the boundaries of our technology-textured living and illuminate how the creation of our urban spaces takes pl...

In this article, we present the Digital Value Creation (DVC) framework. The DVC framework can be used as an evaluative method for organisations to create, enhance and consolidate digital value. We propose that organisations focus their digital value creation efforts in three interconnected areas: creating and managing ‘Experiences’, building meanin...

Across industries, organisations are in search of new ways to enhance their competitiveness in the midst of digital disruption and a changing competitor landscape. To guide organisations through the turbulent waters of the digital era, we need new frameworks to help shape organisational strategy and decision-making. In this article, we introduce a...

In an increasingly technology-textured environment, smart, intelligent and responsive technology has moved onto the body of many individuals. Mobile phones, smart watches, and wearable activity trackers (WATs) are just some of the technologies that are guiding, nudging, monitoring, and reminding individuals in their day-to-day lives. These devices...

Technology influences consumers’ consumption habits (Verma et al. 2015) and construction of identities (Cluley and Brown 2015). This research focuses specifically on the wearable activity tracker, Fitbit, and explores how it not only drives change but also becomes an active participant in consumers’ everyday lives. Four themes are presented: health...

In a global business environment, marketing education must support students to develop cross-cultural agility and adeptness with an aim to enhance their employability. This article contributes with an experiential cross-cultural exercise that enables students to develop new enterprises in collaboration with other students in a different country thr...