About
27
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Introduction
I am a consumer researcher, wellness specialist, and positive psychology practitioner interested in eudaimonic well-being, flourishing, sustainability, and positive wellness-mindset as part of a good and meaningful life.
I work as a postdoctoral researcher at the University of Jyväskylä (JSBE) in Academy of Finland's funded research project: Biodiversity Respectful Leadership (BIODIFUL). My research focuses on biodiversity-respectful flourishing life and Gen Z as future consumers and leaders.
Current institution
Publications
Publications (27)
Purpose
The purpose of this paper is to examine wellness as a means of self-branding. The phenomenon is addressed through the introduction of a new concept – wellness branding – and by identifying those wellness practices that are currently most valued.
Design/methodology/approach
A series of focus group interviews were conducted in the USA and...
The current thesis discusses wellness consumption and lifestyle, both of which are embedded in current consumer culture and the mainstream consumer lifestyle in various ways. In this thesis, wellness is understood as a holistic and positive approach to health that emphasizes optimal health, self-responsibility, and illness prevention in reaching th...
Nature-based tourism has been widely addressed, yet research on nature-based science tourism, founded on science, scientific knowledge, and/or engagement in scientific research, is still scarce. Drawing on tourist motivation, nature-based tourism, special interest tourism, and science tourism, a novel theoretical conceptualization of nature-based s...
This paper examines Generation Z consumers' perceptions of a good life beyond consumerism and how their perceptions and practices have evolved during crises and the cultural context in which they live. We present a unique theoretical and empirical cross-cultural investigation which focuses on the ecological crisis and COVID-19 pandemic, and the cha...
This study addresses the complex relationship between biodiversity, leadership, and resilience in the tourism industry. We apply case study methodology to examine the potential of Visit Finland's Sustainable Travel Finland program to increase the resilience of the Finnish tourism sector concerning sustainability challenges. The qualitative research...
Ekologinen kestävyyskriisi uhkaa ihmiskunnan ja maapallon tulevaisuutta. Biodiversiteetti ja luontokato ovat nousseet ilmastokysymysten rinnalle yhteiskunnallisessa ja tieteellisessä keskustelussa. Luontokadon perimmäiset syyt liittyvät kestämättömiin tuotantotapoihin ja liialliseen kulutukseen. Tästä huolimatta kulutuksen ja biodiversiteetin välis...
Kestävä kehitys ei ole onnistunut ratkaisemaan ekologista kestävyyskriisiä, vaan esimerkiksi luonnonvarojen ylikulutus ja luonnon monimuotoisuuden heikkeneminen etenevät yhä kiihtyvällä vauhdilla. Kestävän kehityksen rinnalle onkin viime vuosien aikana noussut regeneratiivinen eli uusintava tai uudistava kehitys, joka perustuu maailmankuvan muutoks...
This paper examines the relationships between happiness, wellness tourist motivation, and tourism destinations among Finnish wellness travellers during crises, “the happiest country in the world”. Qualitative and quantitative data were collected from
Finnish wellness travellers via a survey (n = 520) in fall 2021. The
findings highlighted that Finn...
The ecological crisis and COVID-19 pandemic are global disruptions that have critically changed our everyday lives, practices, consumption habits, and tourism behaviour. These global crises call for positive change towards globally responsible consumer behaviour and leadership. Considering Generation Zers’ (Gen Zers’) sustainability ethos, this cha...
Yliopistot tuovat kaupungeille historiallista jatkuvuutta, uskottavuutta sekä osaamis- ja yrittäjyysleimaa, jotka lisäävät kaupunkien kilpailukykyä ja vetovoimaa. Kaupungit puolestaan tarjoavat yliopistoille toimintaympäristön lisäksi monenlaisia tutkimuksen, opetuksen ja yhteiskunnallisen vuorovaikutuksen mahdollisuuksia. Tutkimuksessa tarkastella...
Positiivisen psykologian merkitys on kasvanut viime vuosien aikana tieteellisessä keskustelussa, työelämässä, opetussuunnitelmissa, koulutusohjelmissa ja mediassa.
Positiivinen psykologia keskittyy onnellisuuden, hyvinvoinnin ja vahvuuksien – kukoistavan elämän – edistämiseen ja tieteelliseen tutkimiseen. Tässä artikkelissa tarkastellaan positiivi...
This paper examines how a positive online customer experience (OCE) can lead customers to consent retailers to collect their personal data and to receive personalized services in exchange. The paper addresses a gap in literature by acknowledging the customer’s perspective while most of the prior literature has overemphasized the benefits of custome...
Turun kaupunkitutkimusohjelma: Tutkimuskatsauksia 6-2021
Previous literature has examined the significance of emotional consumer experiences increasingly pursued by consumers. However, the current knowledge of emotional responses in real-time and real-world consumption settings is still limited. Emotions have previously been measured with observation, self-report, and physiological methods. Digitalizatio...
This review examines the potential of universities to advance environmental sustainability through nature-based science tourism, in which scientists are actively involved in co-creating nature-based tourism experiences. We first justify the review by presenting the current changes facing academia, namely the pressure to increase societal effectiven...
Journal: Journal of Olympic History
Journal: Sport Science (Finnish)
Sosiokulttuurisesti ymmärrettynä liikunta on kiinteä osa kulttuuria ja läsnä ihmisten elämässä monin eri tavoin. Tänä päivänä se yhdiste-tään vahvasti myös terveys- ja ulkonäkökeskusteluihin, joissa koroste-taan terveyden ja hyväkuntoisuuden merkitystä sekä yksilön vastuuta omasta hyvinvoinnistaan. Yhteiskunnan kas...
This chapter discusses physical activity, namely leisure walking, in relation to the wellness lifestyle, which has become one of the most recognized lifestyles in the Western consumer societies. The wellness lifestyle can be considered as a by-product of the current consumer culture, in which health and physical appearance are highly valued and exp...
The global tourism industry and the wellness industry are both undergoing a major growth phase fuelled by the consumers’ ever-increasing desire for not only emotional experiences but also more permanent transformations and lifestyle changes. This chapter presents the wellness tourism industry as a model example of the experience industry and discus...
During the past decades, health and well-being have become important motives for consumption, attracting the interest of scholars from different disciplines. One of the major challenges concerning both academic research and the well-being tourism industry is, however, the conceptual confusion related to the key terms well-being and wellness. The in...
Drawing on the discussion on the commercialization of the fitness culture, this study examines fitness as a leisure activity. Fitness is prominent both in media and consumer culture, and it plays an important role in individuals’ everyday life as everyone is surrounded by the social world of the fitness culture, its meanings and signals. Fitness ac...
Journal: Kulutustutkimus.Nyt
Wellness-kulutuksesta on tullut yksi nousevista kulutustrendeistä ja ilmiö on saanut osakseen yhä kasvavaa huomiota ja laajempia merkityksiä niin tutkimuksessa, mediassa kuin liiketoiminnassakin. Nyky-yhteiskunnassa hyvinvoinnin tavoittelu ja itsensä kehittäminen on tietyssä määrin jopa aineellista hyvinvointia merkity...
