Miia Grénman

Miia Grénman
University of Jyväskylä | JYU · Jyväskylä University School of Business and Economics

D.Sc. (Econ. & Bus. Adm.)

About

15
Publications
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Citations
Introduction
I work as a postdoctoral researcher at the University of Jyväskylä (JSBE) and in the Biodiversity Unit at the University of Turku. My research focuses on wellness consumption and practices, wellness branding, consumer well-being, eudaimonic well-being, flourishing, and a good everyday life.

Publications

Publications (15)
Article
Full-text available
During the past decades, health and well-being have become important motives for consumption, attracting the interest of scholars from different disciplines. One of the major challenges concerning both academic research and the well-being tourism industry is, however, the conceptual confusion related to the key terms well-being and wellness. The in...
Article
Full-text available
Purpose The purpose of this paper is to examine wellness as a means of self-branding. The phenomenon is addressed through the introduction of a new concept – wellness branding – and by identifying those wellness practices that are currently most valued. Design/methodology/approach A series of focus group interviews were conducted in the USA and...
Thesis
Full-text available
The current thesis discusses wellness consumption and lifestyle, both of which are embedded in current consumer culture and the mainstream consumer lifestyle in various ways. In this thesis, wellness is understood as a holistic and positive approach to health that emphasizes optimal health, self-responsibility, and illness prevention in reaching th...
Chapter
Full-text available
Previous literature has examined the significance of emotional consumer experiences increasingly pursued by consumers. However, the current knowledge of emotional responses in real-time and real-world consumption settings is still limited. Emotions have previously been measured with observation, self-report, and physiological methods. Digitalizatio...
Article
Full-text available
Nature-based tourism has been widely addressed, yet research on nature-based science tourism, founded on science, scientific knowledge, and/or engagement in scientific research, is still scarce. Drawing on tourist motivation, nature-based tourism, special interest tourism, and science tourism, a novel theoretical conceptualization of nature-based s...
Article
Full-text available
Positiivisen psykologian merkitys on kasvanut viime vuosien aikana tieteellisessä keskustelussa, työelämässä, opetussuunnitelmissa, koulutusohjelmissa ja mediassa. Positiivinen psykologia keskittyy onnellisuuden, hyvinvoinnin ja vahvuuksien – kukoistavan elämän – edistämiseen ja tieteelliseen tutkimiseen. Tässä artikkelissa tarkastellaan positiivi...
Article
Full-text available
This review examines the potential of universities to advance environmental sustainability through nature-based science tourism, in which scientists are actively involved in co-creating nature-based tourism experiences. We first justify the review by presenting the current changes facing academia, namely the pressure to increase societal effectiven...
Article
Full-text available
Journal: Sport Science (Finnish) Sosiokulttuurisesti ymmärrettynä liikunta on kiinteä osa kulttuuria ja läsnä ihmisten elämässä monin eri tavoin. Tänä päivänä se yhdiste-tään vahvasti myös terveys- ja ulkonäkökeskusteluihin, joissa koroste-taan terveyden ja hyväkuntoisuuden merkitystä sekä yksilön vastuuta omasta hyvinvoinnistaan. Yhteiskunnan kas...
Chapter
Full-text available
This chapter discusses physical activity, namely leisure walking, in relation to the wellness lifestyle, which has become one of the most recognized lifestyles in the Western consumer societies. The wellness lifestyle can be considered as a by-product of the current consumer culture, in which health and physical appearance are highly valued and exp...
Chapter
Full-text available
The global tourism industry and the wellness industry are both undergoing a major growth phase fuelled by the consumers’ ever-increasing desire for not only emotional experiences but also more permanent transformations and lifestyle changes. This chapter presents the wellness tourism industry as a model example of the experience industry and discus...
Article
Full-text available
Journal: Kulutustutkimus.Nyt Wellness-kulutuksesta on tullut yksi nousevista kulutustrendeistä ja ilmiö on saanut osakseen yhä kasvavaa huomiota ja laajempia merkityksiä niin tutkimuksessa, mediassa kuin liiketoiminnassakin. Nyky-yhteiskunnassa hyvinvoinnin tavoittelu ja itsensä kehittäminen on tietyssä määrin jopa aineellista hyvinvointia merkity...

Network

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Projects

Projects (2)
Archived project
”Ovet auki akatemiaan” -tutkimushankkeessa pohdittiin akateemista historiaa, kulttuuriperintöä ja tieteellistä tutkimusta elävän ja elämyksellisen kaupunkikulttuurin voimavarana.
Archived project
The ERIKA 2020 -project (2010-2012) was based on needs and requests of Finnish business life and an initiative by The Finnish Federation of Specialty Retailers. Three universities in association with umbrella organizations of specialty retail examined what type of service concepts could respond to the needs of the future consumers and the changing society. I was working as a researcher in the sub-project "Attitudes, Lifestyles and Expectation of a Future Consumer" with a special focus on well-being and experiential retailing.