Miharni Tjokrosaputro

Tarumanagara University | UNTAR · Management and Business Department

Literasi keuangan merupakan kemampuan penting yang perlu diperkenalkan sejak usia dini untuk membentuk kebiasaan pengelolaan keuangan yang bijak. Berdasarkan penelitian, mayoritas generasi muda Indonesia masih menghadapi tantangan dalam pengelolaan keuangan mereka, sehingga menabung diperkenalkan sebagai langkah awal yang efektif. Metode pelaksanaa...

The development of technology and innovation impacts the growth of e-commerce activities and continues to expand yearly. This growth has led to an increased demand for efficient customer service. One effort made by e-commerce companies is to implement chatbots in their customer service. This study aims to analyze the impact of chatbot usage and res...

This study explores the dynamics influencing the purchase intentions of Generation Z consumers in Jakarta toward coffee products, focusing on the roles of product innovation and social media marketing mediated by brand equity. The research aims to identify the direct impact of product innovation and social media marketing on purchase intentions, as...

This study aimed to determine whether Social media marketing affects a positive and significant role in awareness and brand image of local fashion through consumer brand engagement. This type of study is descriptive, and data collection is cross-sectional. A survey method was used in this study, and data were collected by questionnaire using a 5-po...

In the automotive market environment of Indonesia, a more in-depth insight into the factors that influence the purchase intention of eco-friendly cars is essential. Environmentally friendly cars are increasingly gaining attention amidst global environmental and climate change concerns. The research method used was a survey with data collection thro...

Currently, the need for body and facial care has become a community need because the emergence of various skin problems in women has prompted many local businesses to develop products to address them. This study used a non-probability method with a purposive sampling technique, as many as 224 respondent data were obtained through online questionnai...

The public's low interest in reading has caused Indonesia to become one of the countries with the lowest literacy rate in the world. Literacy is an activity that includes skills in reading and writing, skills in interpreting information used for the development of education, development and quality human resources.This research has the purpose to d...

Lately, some traditional banking industries have opened their digital bank to fulfill world digitalization in many areas. This research was conducted to test the perceived usefulness and convenience of the intention to use digital banks mediated by attitude toward service. This research uses a quantitative research model with non-probability sampli...

Investment is a form of preparation for future finances. According to the KSEI report for the period 2022, investors aged < 30 years reached 60.02%, this shows that Generation Z is starting to realize the importance of investment. Nowadays, life is inseparable from technology, and good financial literacy skills through the dissemination of informat...

Generasi Z yang terus mengikuti perkembangan tren saat ini telah menciptakan peluang bisnis baru, termasuk di dalamnya bisnis kedai teh. Tujuan dari penelitian ini adalah untuk menginvestigasi pengaruh pengalaman merek (Brand Experience - BE) dan kasih sayang terhadap merek (Brand Love - BL) terhadap loyalitas merek (Brand Loyalty - L) pada minuman...

The Ride-Sharing Platform (RSP) implementation in Indonesia has been emerging recently. The use of this platform is increasing significantly year by year. This study aimed to identify the factors influencing the attitudes and intentions of RSP users in Indonesia. This research discussed the role of customers in service innovation and the relationsh...

During the Covid-19 pandemic, many economic sectors experienced significant disruption. This also has an impact on the banking sector, including BPR which are financial institutions that play a key role in supporting economic growth at the local level by providing banking services to the MSME sector. The purpose of this study was to examine the inf...

Healing from the Covid-19 pandemic and increasingly fierce competition in the banking industry. BPR has faced challenges in retaining its customers in the face of increased competition from other banks. Therefore, it is important to understand the factors that can affect customer loyalty. This study aims to examine the role of corporate image in me...

This study aims to analyze the relationship between brand ambassadors, social influence, and sales promotion on purchase intentions to buy local beauty care products. This study provides an overview of consumer intentions and loyalty towards beauty care products based on The Theory of Reasoned Action (TRA). Data were collected from 201 respondents...

The contemporary beverage business has recently begun attracting much attention from Indonesian consumers, especially in Jakarta. The contemporary beverage industry has recently garnered significant attention among consumers in Jakarta, Indonesia. This investigation aimed to ascertain whether there is a relationship between Electronic Word of Mouth...

The purpose of this paper is to observe the correlation between consumer attitudes and green perceived value (functional value, conditional value, social value, and emotional value) toward intentions to purchase glass straw products. In addition, this research also explores the level of awareness of the citizen in Indonesia and the importance of a...

The fast growth of technology and the internet have ushered in a new era for humanity. One of the advantages of the internet is its entertainment value. Online games are a well-known form of online content. In typical PC or console games, only one or two people play the game on a personal computer. In online games, several players from all over the...

Indonesia's fashion sector has recently seen remarkable growth. The rise of several local brands that drawing attention of the public, particularly the younger generation, is indicative of this. This study was conducted to determine how brand passion, mediated by brand attachment, is affected by brand image self-congruity and social media content m...

The fast growth of technology and the internet have ushered in a new era for humanity. One of the advantages of the internet is its entertainment value. Online games are a well-known form of online content. In typical PC or console games, only one or two people play the game on a personal computer. In online games, several players from all over the...

Indonesia's fashion sector has recently seen remarkable growth. The rise of several local brands that drawing attention of the public, particularly the younger generation, is indicative of this. This study was conducted to determine how brand passion, mediated by brand attachment, is affected by brand image self-congruity and social media content m...

Indonesia's fashion sector has recently seen remarkable growth. The rise of several local brands that drawing attention of the public, particularly the younger generation, is indicative of this. This study was conducted to determine how brand passion, mediated by brand attachment, is affected by brand image self-congruity and social media content m...

The fast growth of technology and the internet have ushered in a new era for humanity. One of the advantages of the internet is its entertainment value. Online games are a well-known form of online content. In typical PC or console games, only one or two people play the game on a personal computer. In online games, several players from all over the...

Riset ini dijalankan untuk mengidentifikasi atas pengaruh brand experience (BEX) terhadap brand loyalty (BLY) dan willingness to pay a premium price (WPP) yang dimediasi oleh brand love (BL) pada produk online TV streaming service. Data dari responden terkumpul dari kuesioner melalui Google Form. Sampel penelitian diolah dengan SmartPLS-SEM dan men...

This study aimed to determine the effect of brand awareness and brand attitude on customer loyalty with price perception as a mediating variable on consumer loyalty. This study uses a non-probability sampling method with a convenience sampling technique. The researcher collected 393 respondents for this study from Jakarta, most of whom were users o...

Tujuan dari penelitian ini adalah untuk menguji apakah pengalaman merek, kepuasan merek, kepribadian merek dapat mempengaruhi loyalitas merek pada brand sepatu Compass pada generasi Z di Jakarta. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 202 responden pelanggan sepatu Compass. Jenis penelitian ini adalah penelitian deskriptif. Peng...

This study aims to obtain the quantitative results related to the effect of electronic word of mouth (e-WOM) towards value co-creation on sharing economy platform in Indonesia with ethical perceptions as the mediator. The sampling technique that was used is non-probability sampling of 223 respondents all around Indonesia that was collected using qu...

The Covid-19 pandemic caused many of less fortunate students to lose their motivation to continue their education to the university since there are many families being affected by the pandemic. Some of the reasons are time and financial limitations. This is due to the fact that many of those students have to help their parents to earn money. Theref...

This study aims to determine the effects of consumer participation on value co-creation with consumers’ ethical perceptions as a mediation of the sharing economy platform in Indonesia. The research design used a quantitative method with a descriptive approach. The sampling technique used convenience sampling with 287 respondents. A questionnaire wa...

Recently, the using of mobile banking facilities are increasingly in demand because it considered effective for customers. This research used BCA mobile banking users as respondents. The aim of this research is to determine factors that affects Behavioral Intention of BCA mobile banking users. Sampling from 138 respondents among generation Y by pro...

Many under-able students are not motivated to continue their schooling to the college level. Various reasons they put forward, among others are time and cost limitations. This is because many of these students have to help their parents to make a living. Therefore, this community service program aims to increase the motivation of students less able...

The purpose of this research is to examine whether 1) perceived price can effect repurchase intention. 2) perceived price can effect word of mouth. 3) country of origin can effect repurchase intention. 4) word of mouth can effect repurchase intention. 5) word of mouth mediates the effect perceived price on repurchase intention. Sample was selected...

Tujuan penelitian ini adalah untuk mengetahui apakah Persepsi Kegunaan dan Promosi dapat memprediksi Niat Penggunaan e-wallet sebagai metode pembayaran secara langsung atau melalui Sikap sebagai mediator. Sampel yang diambil dalam penelitian ini adalah 291 orang responden dengan teknik pengambilan sampel non-probability dan menggunakan survei denga...

The purpose of this study is to examine whether perceived ease of use, perceived usefulness, and trust are positive predictors of Intention to use DANA in Jakarta. The population of this research is the DANA users who live in Jakarta, from the entire population of researchers who used only 200 people as samples selected using convinience sampling m...

The purpose of this research is to examine whether 1) customer participation can effect to value co-creation of Grab Bike user in Jakarta. 2) customer ethical perceptions can effect to value co-creation of Grab Bike user in Jakarta. Sample was selected using convenience sampling method amounted to 200 respondents at Jakarta. The result of this stud...

The purpose of this research is to know if brand image and Celebrity Endorsement can predict Customer Based Brand Equity of Shopee user directly or through Brand Credibility as mediator. The sample of this study was 217 respondents with nonprobability sampling techniques and using survey by online questionnaire. The data were analized using Smart P...

The purpose of this study is to empirically test whether social media marketing and consumer confidence have an influence on the interest in using Gopay in Jakarta. This research method is quantitative research, with cross sectional research design. The subjects in this study were active Gopay users who used Gopay in the last 1-3 months. Respondent...

Tujuan penelitian ini adalah untuk mengetahui apakah keinovatifan dapat memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbucks sebagai produk hijau. Penelitian ini menggunakan metode survey. Responden adalah 100 konsumen Starbucks. Teknik pengambilan sampel adalah convenience sampling. Teknik pengumpulan data menggunakan kuesioner...

This research was conducted in order to assess the effect of brand satisfaction, brand trust, and brand experience to brand loyalty of Kompas digital. The research implemented quantitative method, in which questionnaire were distributed to a total of 150 respondents, thus enabling the data to be analyzed. Data were collected from respondents in Jak...

Penelitian ini bertujuan untuk mengetahui apakah perceived value, dan health consciousness dapat mempengaruhi niat beli makanan instan mahasiswa FEB Universitas Tarumanagara. Adapun sampel berasal dari 112 responden dengan Simple Random Sampling sebagai teknik pengambilan sampelnya. Pengumpulan data dalam penelitian ini menggunakan kuesioner dan da...

This study aims to determine whether perceived value, and consumer‘s health consciousness can influence the purchase intention of instant food of FEB students at Tarumanagara University. The sample came from 112 respondents with Simple Random Sampling technique. Data collection in this study using a questionnaire and data processed using SPSS. This...

Over time, the company experienced intense business competition between companies. This competition is also experienced by consumer goods companies namely food and beverage companies, including fermented milk companies or yogurt. The company strives to carry out a marketing strategy to be able to deal with its competitors. Therefore, company manage...

This research was attempted to explore what factors are contributing to customer loyalty of pharmaceutical and herbal product in Indonesia. Author used Tolak Angin brand as OTC drug model. Questionnaires method was used in this research. Data were analyzed using SPSS 24.0 by using data of 231 respondents who consumed any Tolak Angin products within...

ABSTRAK: Akhir-akhir ini produk hijau mendapat perhatian cukup besar di kalangan peneliti dan masyarakat. Oleh karenanya, penelitian ini bertujuan untuk mengetahui lebih jauh tentang peran asosiasi merk dan pengaruh sosial pada konsumen Starbuck Coffee sebagai produk hijau. Penelitian dengan metode kuantitatif melalui survei pada 111responden di Ja...

This study is concluded to investigate and determine the effect of Brand Packaging to Brand Preference with Food Quality as the Mediating Variable of Heavenly Blush’s yoghurt in Kelapa Gading Mall. The method used in this research is non probability samples. The questionnaire was distributed to 107 respodent who bought Heavenly Blush yoghurt at Kel...

ABSTRAK Walaupun perhatian terhadap CSR meningkat pesat pada dekade ini, tetapi penelitian tentang etika pemasaran relatif terbatas. Oleh karenanya, penelitian ini akan mengisi keterbatasan penelitian tersebut. Selain itu, penelitian ini bertujuan untuk mengetahui pengaruh kegiatan CSR dan etika pemasaran yang dilakukan perusahaan terhadap reputasi...

Marketing ethics is standard of attitudes and moral decisions applied in marketing practices (Gaski, 1999). This research focuses on consumers' perception about marketing ethics conducted by 10 consumer product companie which survey to 333 respondent in Jakarta and categorized as descriptive and cross-sectional. The data analysis shows that consume...