Miguel Ángel Martín-Cárdaba

Centro Universitario Villanueva (UCM) · Communications

Sharenting es un término de reciente creación que surge de la contracción de las palabras inglesas share (compartir) y parenting (ser padre). Se emplea para referirse al hecho de publicar imágenes de los hijos en redes sociales. Este fenómeno tiene importantes implicaciones puesto que puede afectar tanto a la identidad de los menores como a su prop...

Background: Instruments designed to assess individual differences in predispositions towards vaccination are useful in predicting vaccination-related outcomes. Despite their importance, there is relatively little evidence regarding the conditions under which these instruments are more predictive. The current research was designed to improve the ab...

Increasing incidence of problem gambling has led to prioritizing the problem from the point of view of public health. Additionally, gambling disorder has been recently classified as a behavioral addiction, with implications for both its diagnosis and treatment. However, the shared neural substrate of addictions, to substances and behavioral, is sti...

Las acciones publicitarias que realizan los influencers en Instagram se integran en el contenido provocando que, en muchas ocasiones, el receptor no sea consciente del intento persuasivo. Por este motivo la plataforma ha desarrollado una normativa específica y los gobiernos han creado leyes que regulan esta práctica. En el estudio realizado sobre l...

Product placement is one of the most widely used marketing and advertising strategies. Although previous research has examined the role of different key variables in traditional media, the effect of prominence and integration in product placement strategies that appear in digital media such as fashion and beauty blogs has not been fully investigate...

La Asociación Nacional de Informadores de la Salud constituye una de las mayores asociaciones de prensa sectorial de España, con más de 700 miembros. Durante la crisis del COVID-19, su función en la gestión y difusión de información puede considerarse fundamental. El objetivo general de esta investigación fue analizar cómo se produce la comunicació...

The National Association of Health Informants is one of the largest sectoral press associations in Spain, with more than 700 members. During the COVID-19 crisis, its role in the management and dissemination of information can be considered fundamental. The overall objective of this research was to analyze how communication occurs between members of...

Overweight people suffer from workplace discrimination, and they also tend to be perceived as less competent yet warmer than people with an average physical constitution. This study uses an experimental between-subjects design to investigate whether the greater warmth perceived in overweight people may become a beneficial factor (e.g., by receiving...

La investigación analiza, a través del Análisis de Redes Sociales (ARS) y del análisis del engagement obtenido por los tuits originales publicados, la conversación generada en Twitter en torno al tema de las vacunas. La conclusión principal es que la presencia en la red usuarios pro-vacunas, ciertamente cualificados, es mayoritaria, cumpliendo una...

Individuals vary in the extent to which they have unfavorable attitudes towards vaccines. The Vaccination Attitudes Examination (VAX) Scale is a recently developed brief 12-item questionnaire created to better understand general vaccination attitudes. The current research aimed at providing a Spanish adaptation of the VAX Scale. After conducting an...

Resumen Twitter se ha transformado en una de las principales plataformas de participación ciudadana hoy en día. Sin embargo, aun cuando estudios similares previos se han centrado en la opinión sobre las vacunas en general o sobre otras vacunas específicas, hasta la fecha no se han investigado las opiniones hacia las vacunas contra la COVID-19 en Tw...

La investigación analiza, a través de la metodología de Análisis de Redes Sociales (ARS), las interacciones realizadas en Twitter en las fechas en las que las diferentes vacunas para el tratamiento de la COVID anunciaron sus resultados. El objetivo es identificar las características principales de la red conformada por las relaciones entre los usua...

The popularization of Internet and the rise of social networks have offered an unbeatable opportunity for anti-vaccines, especially active communicators, to spread their message more effectively causing a significant impact on public opinion. A great amount of research has been carried out to understand the behavior that anti-vaccine communities sh...

Alcohol consumption represents a major problem for public health. As a consequence, there is a growing interest in understanding which communication strategies have the ability to increase the persuasive power of anti-alcohol campaigns. Many designers of health campaigns use both actors and real people interchangeably to deliver their messages. Nev...

Las bibliotecas de las universidades españolas han aumentado significativamente su presencia y su actividad en las redes sociales, especialmente en Twitter. En el presente artículo se analiza el uso que las bibliotecas pertenecientes a la Red de Bibliotecas Universitarias Españolas (Rebiun) realizan de Twitter. En concreto, a través del análisis de...

En relación a la eficacia de los mensajes y de sus portavoces Internet en un sentido amplio, y las redes sociales en particular, se han convertido en el foro más activo donde escenificar debates públicos que antes tenían un alcance reducido y controlado, tanto en sus temáticas como en el número y el perfil de sus participantes, pero que ahora tiene...

Due to the increasing importance of acquiring technological tools in communication strategies, and while taking into account that non-Governmental Organizations (NGO) use Instagram as a potential artivist tool to disseminate their initiatives and needs, the present article aims to investigate the form and content of photographs published in the soc...

Debido a la creciente importancia que adquieren las herramientas tecnológicas en las estrategias de comuni- cación, y teniendo en cuenta que las Organizaciones no Gubernamentales (ONG) utilizan Instagram como una herramienta con potencial artivista para difundir sus iniciativas y necesidades, el presente artículo tiene como objetivo investigar la f...

Background: Exposure to media violence might have detrimental effects on psychological adjustment and is associated with aggression-related attitudes and behaviors. As a result, many media literacy programs were implemented to tackle that major public health issue. However, there is little evidence about their effectiveness. Evaluating design effe...

The literature on effective communication of Corporate Social Responsibility (CSR) paints a complex and occasionally contradictory picture of the role of alignment between corporate activities and CSR actions, classically termed “corporate fit”. Some authors highlight the importance of such alignment for effective communication of CSR, whereas othe...

This research indicates that a critical factor for understanding the success or failure of anti-violence campaigns is the aggressiveness of the target audience. We propose that person and situation interact in predicting post-intervention attitudes toward violence, fighting expectations, and intentions to learn how to use real guns. Across two stud...

Audience research in marketing has showed the importance and effectiveness of segmenting publics for customizing rnessages and changing behaviors. Interactive and mobile devices have introduced new challenges for segmentation analysis based on socioeconornic and demographic variables.Although psychographics and lifesryle analyses are corunonly used...

Numerous studies have linked the consumption of violent audiovisual content to the increase of aggressive cognitions and behaviors. This research aims to clarify whether the possible harmful consequences of violent videogames might vary depending on an individual variable such as trait aggressiveness. A correlational study was carried out among...

Forewarning of a persuasive attempt has been found to reduce persuasion because people tend to resist being manipulated. Likewise, messages that are high in ambiguity tend to be less persuasive than messages that are clear, among other reasons, because people prefer information that is easy to be processed. The present research postulates that thes...

cuv3.com es un portal informativo digital en donde los alumnos de Comunicacion del Centro Universitario Villanueva, adscrito a la Universidad Complutense de Madrid, publican desde los primeros cursos de forma voluntaria o, como parte practica de algunas asignaturas contenidos profesionales multimedia. Ofrecer metodologias de este tipo puede ofrecer...

This research showed that changing attitudes toward stigmatized groups can result from both the simple processes that require little thinking and the traditional elaborative forms of persuasion that require high thinking processes. Importantly, even when the obtained attitude change was equivalent for situations in which there was high and low mess...

Background: The purpose of this study was to examine the role of thinking in reducing prejudice toward stigmatized groups. Method: Participants received a persuasive message composed of strong arguments in favor of South American immigrants or a control message. In order to distinguish high- from low-elaboration individuals, participants were as...

We are currently witnessing the period of greatest migration movements in history. Although the reasons for this continuing flow of migrants are diverse and include war, geo-economic inequalities and others, one of the most remarkable consequences is the increasing concentration of minority groups in certain societies that become a multiethnic melt...

We are currently witnessing the period of greatest migration movements in history. Although the reasons for this continuing flow of migrants are diverse and include war, geo-economic inequalities and others, one of the most remarkable consequences is the increasing concentration of minority groups in certain societies that become a multiethnic melt...

cuv3.com is a digital information media where students of Communication in Villanueva University Center, affiliated with the University Complutense of Madrid, publish since the first courses a voluntarily or as part of some subjects media professional content. These methodologies may provide benefits in at least three areas: motivation, satisfactio...

Asistimos al periodo de mayor movilidad migratoria de la historia y, aunque los motivos de este flujo continuo son diversos (conflictos bélicos, desigualdades geoeconómicas, etc.), una de sus consecuencias más notables es la creciente concentración de grupos minoritarios en algunas sociedades, hasta el punto que llegan a convertirse en un auténtico...

Violent behaviors cause concern among people, policy makers, politicians, educators, social workers, parents associations, etc. From different fields and perspectives, measures are taken to try to solve the problem of violence. Institutional communication campaigns against violence and the publication of news related to violent events are often som...

Este libro es consecuencia de un largo proceso de investigación sobre los procesos de comunicación en la sociedad desarrollado por un grupo de profesores universitarios que han realizado sus tesis doctorales en el campo de la comunicación. Nos une la vinculación -de un modo u otro- al Departamento de Sociología VI de la Universidad Complutense de M...

La literatura sobre comunicación eficaz de la Responsabilidad Social Corporativa (RSC) es compleja y, en ocasiones, contradictoria respecto al papel de la coherencia entre la actividad de la empresa y las acciones de RSC (fit empresarial clásico). Por una parte, subraya la importancia del fit para una comunicación eficaz. Sin embargo, otros investi...