Miglė Eleonora Černikovaitė

• Professor (Associate) at Mykolas Romeris University

The authors of the scientific monograph have come to the conclusion that the national and international imperatives of ensuring sustainable development of socio-economic and ecological systems in the face of structural transformations require the use of marketing and logistics tools, the implementation of sustainable models of human resource manage...

Effective communication plays a critical role in international and multicultural settings, particularly within the rapidly growing medical tourism sector. Clear communication strategies help bridge linguistic and cultural barriers, fostering collaboration and building relationships that respect diverse viewpoints. In the medical tourism industry, w...

A popular area of logistics nowadays is partial cargo transportation. During the assembly of cargo, you need accurate information about the load, and to be able to assess the dimensions, weight and space. This determines the quality of the service provided for road transport partial loads, and a high level of customer confidence. The demand for fre...

Recently, hybrid communication is gaining more and more importance in our society (Bielinis, 2020) - due to the COVID-19 pandemic and social restrictions, people were forced to use remote means of communication, thanks to which it was possible not only to avoid, but also to effectively manage the COVID-19 pandemic. However, hybrid communication is...

The growing power of social media and the fast change of communication forms encourages marketers to explore new ways for brands to communicate creatively and effectively. The aim of this study is to determine how to reveal the involvement of influencers in creative forms of brand communication by analysing (comparatively) the expression of Lithuan...

This study focuses on evaluation the role of logistics and transport industry on the economic growth of EU-27 during the COVID-19 pandemic. The evaluation found a positive correlation between government spending to transport infrastructure, employment level, and freight transportation by road, railway and economic growth. Regression analyses showed...

The construction and expression of identity in the context of globalization and digitalisation is a problematic task in the modern world, where the processes of identity self-creation allow oneself to choose from many different options. The problem of this work is the communication of identity of tattooed people through tattoos of symbols of differ...

The article analyses the topic of e-trade assessment in a global environment. To achieve the objective, a de-tailed analysis of scientific works was carried out in order to identify the importance of e-trade assessment in a global environment and, by removing the identified limitations, to develop a model of e-trade evaluation applicable to a globa...

Retail companies operating in Lithuania are very important for the national economy. Domestic consumption has remained one of the most important drivers of Lithuania’s economic development. The objective of this article is to investigate the customer preferences and to identify selected factors of shopping centers in Vilnius, Lithuania. The study o...

Research background: COVID-19 pandemic became the global issue in today’s world. Due to the globalized world, the virus had a possibility to spread across the globe and infect people from different nations and continents. However, COVID-19 pandemic is the consequence of globalization that has tremendous social-economic outcomes around the globe. CO...

In today's world, as cities compete in the marketplace, strategies for creating a city brand image are often shaped solely to meet the aspirations of profit, business development, and awareness. The preservation of culture, historical, and urban heritage remains important only in urban development strategies and not in actual development actions. T...

Purpose – the purpose of the article is to analyze the impact effect of Influencers marketing on consumer buying behavior by determining which partnership opportunities are most relevant. Research methodology – the theoretical analysis of scientific literature and quantitative statistical analysis of empirical research results. Findings – the resea...

[straipsnis, santrauka, reikšminiai žodžiai lietuvių kalba; santrauka ir reikšminiai žodžiai anglų kalba]traipsnyje analizuojama prekės ženklo krizės problematika šiuolaikiniame versle. Teigiama, jog prekės ženklo krizė – tai plačiai visuomenėje ir spaudoje aptarinėjamas įvykis, kuris dažniausiai sukeliamas vartotojų dėl nesaugių, nekokybiškų ar ne...

The changes in modern welfare states engendered by globalization, social needs and environmental issues evoke the question of the social bases of support of the modern welfare state system. Although socially just sustainable society is the main value and the general purpose of social development, the concept of a model for the ideal society accepte...

This article presents the global market changes and internet era has influencing consumers today connect with brands in fundamentally new ways, often through virtual media channels that are beyond companies' control. The customers connect with many brands through new media channels, evaluate and advocate them at the same time, virtual and publicall...