About
24
Publications
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Introduction
Current institution
Additional affiliations
September 2011 - January 2021
Publications
Publications (24)
Purpose
This study aims to investigate the role of ethnic networking ties in immigrant entrepreneurship literature, shedding light on insights that have been overlooked in existing literature.
Design/methodology/approach
A systematic literature review was conducted using a sample of 127 articles sourced from the Web of Science database. This revie...
The main objective of this study was to assess the marketing practices of companies related to Black Friday and Green Friday 2022 events in the Spanish market. This assessment was approached from the perspective of consumers by using the method of sentiment analysis of Spanish users who interact with companies through Facebook, Twitter and Instagra...
Generic competences are essential for engineers’ career advancement. However, different approaches for managing these competences across educational programmes in engineering exist. Our research aimed to explore the perceptions of undergraduate naval-engineering students enrolled in an elective leadership subject of the most relevant generic compet...
This study systematically reviews papers on marketing communication strategies in retail settings extracted from the Web of Science, adopting a combination of bibliometric analyses on 30 years of data: bibliographic coupling, co-citation and cartographic analysis from the visualization and mapping using VOSviewer software. A thematic analysis using...
La consolidación de plataformas con capacidad para desarrollo de contenidos de video ha impulsado de manera significativa la manera cómo las marcas de moda trabajan sus estrategias de comunicación. Este artículo tiene el objetivo de profundizar en el conocimiento de las estrategias de contenido digital desarrollado por las marcas de moda, buscando...
While research on competence-based assessment has grown, scholars have conducted fewer studies on an integrative view of competence acquisition, in the context of the final year project, that have particularly addressed the meta-competence approach. This paper examines undergraduate business students’ perceived acquisition of competencies during th...
Las respuestas por parte de las pequeñas y medianas empresas (pymes) en diferentes contextos a la hora de adaptar y aplicar las herramientas digitales en sus estrategias de marketing presentan diversos desafíos. El estudio se aplicó en la comarca Alt Empordà, de Cataluña (España) y buscó analizar las estrategias de e-marketing que adoptan las pymes...
Although much has been written about ethical behavior and leadership, few studies have analyzed the relationship between them. The purpose of this review is to identify the main research topics, their evolution over time, the areas and countries that dominate the focus of the research, the authors and journals, and the methodologies used. The autho...
Resumen La crisis sanitaria de la Covid-19 está afectando a diversos sectores económicos, especialmente al turístico. Esta investi-gación persigue conocer cómo las oficinas nacionales de turismo (ONTs) de España e Italia gestionaron su comunicación de crisis ante la Covid-19. El estudio se llevó a cabo mediante el análisis de contenido de los mensa...
This study analyzes how the national tourism organizations (NTOs) of Spain and Italy managed their crisis communication to deal with Covid-19. The study examines the messages published by the Twitter accounts of the NTOs from the beginning or the detection of the first patient until one month after the official declaration of the pandemic by the Wo...
This study is conducted in the context of a Spanish Business School, applied to different Master degree programme. The objective is focused on the identification of which generic skills are needed and developed in a Final master thesis (FMT). Therefore, this study is double folded. On the one hand we use a survey to ask the students which generic s...
This article seeks to examine if there are significant differences in the strategic management processes that may identify positive or negative conditions for improving these processes. A survey is carried out in the context of HEIs in Ibero-American countries, and focusing on the concern with strategic planning, this study analyses how the nature...
This article based on the exploration of different case studies in higher education institutions located in diverse Ibero-American countries proposes a redesigned conceptual framework to steer and reflect on the formulation and implementation of the institutional strategy. This conceptual framework is based on conceiving the strategy as a set of ob...
This paper explores, through a case study in a Spanish higher education institution, how strategy text has been reproduced and what implications it has entailed upon the collective engagement or disengagement in the continuity of new texts. The analytical scheme is drawn on strategizing as social practice and it takes a discourse perspective of str...
