Michela Addis

Università Degli Studi Roma Tre | UNIROMA3 · Department of Economics

Individual and collective well‐being is a global priority. Arts philanthropy can play a significant role in enhancing well‐being, both due to the direct impact of the arts on well‐being and the contribution of philanthropy to the well‐being of both donors and recipients. Despite this widely held belief, the current state of arts philanthropy highli...

Designing engaging visitor experiences has become a paramount concern for museums; however, a comprehensive understanding of the impact of museum experiences on visitors' reactions remains incomplete. Our paper aims to assist museums in implementing more effective strategies. By examining three distinct characteristics of museum experiences—subject...

Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages (before, during and after the experience), offering a broader view by integrating the tourist/customer experience in its develop...

This article introduces a novel and comprehensive conceptual framework for designing innovative food experiences that enhance food well-being. We call this framework the novel food experience design. It supports managers in cocreating customer-centric food experiences to limit unintended detrimental consequences and enhance individual and societal...

Purpose Literature from across design studies and innovation management, as well as food marketing research evidence, is examined to highlight the interdisciplinary and experiential research approaches to food consumption and well-being. This conceptual paper aims to address the need to expand the food industry’s goals by considering its contributi...

Purpose The purpose of the paper is to investigate the role individual fantastical thinking (FT) plays in increasing the returns of value co-production by using technology-based services (TBSs). Design/methodology/approach This research combines 3 laboratory experimental studies with a survey, collecting data from 373 participants in total. An ad...

How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic approach, this book brings together current thinking...

Food consumption presents an opportunity more for memorable experiences than for mere physical nourishment. Almost any business report about the new trends in food includes experiences as the key drivers for the future of the industry. Everyone agrees that the food industry is witnessing a revolution as it evolves from serving utilitarian needs to...

The purpose of this study is to investigate the relative impact, if any, of three main aspects of movie success (Simonton, 2009)—namely, reviewers’ ratings, opening box office, and Oscar nominations—as market cues that might influence consumers’ subsequent evaluative assessments. Based on public real‐world data, via path analysis on longitudinal ob...

Purpose This paper aims to explore the role of surprise in reducing the negative impact of an undesired emotion, such as embarrassment, on the attitudes and behavioral intentions of consumers taking part in an event. Design/methodology/approach In total, 220 consumers took part in a pre-test/post-test quasi-experimental within-subject design. Da...

p>One of the most firmly-established and widespread marketing policies in the comic book industry is the humanization of superheroes as a strategy to achieve success, especially for characters populating the Marvel Universe. However, there is no clear evidence of how exactly artists actually and operatively create human superheroes, and whether tho...

p>This study investigates the customer journey and identifies the drivers of excellent customer experience in bookshops. Five research methods—in-depth interview, focus group, participant observation, Zaltman metaphors elicitation technique, and collective stereographic photo essay—were run on eleven Italian bookshops involving more than 1 100 indi...

Being typically hedonic, arts and culture by definition provide pleasurable experiences that are consumed for their own sake. If pleasure acts as the key emotion in these experiences, at the same time other emotions might be elicited by the rich and holistic environment and the interaction that takes place between the cultural product and the consu...

La personalizzazione dei prodotti è considerata una delle ultime frontiere della differenziazione aziendale, ma il processo per raggiungerla è talmente complesso e difficile che non sempre il consumatore vi partecipa, mettendone in pericolo i suoi ritorni. Quattro studi sperimentali mostrano che il Fantastical Thinking, il processo cognitivo che sp...

Mass Customization (MC) is nowadays regarded as the new frontier for competitive effectiveness even in mass markets. Nonetheless, companies investing on MC are not fully benefiting by this strategy given that often customers do not engage into these processes, which appear to be too complex for them. This paper proposes that leveraging on individua...

Il postmodernismo impone anche al Marketing di prendere in considerazione gli aspetti più irrazionali del consumo. Tra questi vi è la fantasia. Dopo aver identificato cinque possibili interpretazioni della fantasia individuale, utilizzate nella letteratura di psicologia e di consumer behavior, si approfondisce il ruolo che una di queste interpretaz...

Secondary real-world data on evaluations by the general public of the 440 movies ever nominated for the Best Picture Academy Award are used to explore the role of female/male consumers' identification with the leading actress/actor in determining judgments of motion picture excellence. Beyond identification, age- and gender-based similarities with...

Previous studies of the movie industry have raised questions concerning the problematic relationship between the success-related aspects of artistic excellence and commercial appeal. The present article proposes that—when the former is measured by industry recognition (Oscars and other awards) and the latter by market performance (box office and vi...

Although services and retailing are usually regarded as relevant experiential contexts and investments in creating an experiential environment are growing, little consideration has been given to the investigation of the general consumption experiences and their emotions in retailing. By adopting an ethnographic approach to study the buying processe...

Previous studies of cultural consumption have found a significant but weak relationship between expert judgment (EJ) and popular appeal (PA) and have suggested that this "little taste" phenomenon reflects a mediating role played by ordinary evaluation (OE) in diluting the association between EJ and PA. However, various weaknesses in this work have...

Technology-supported education (TSE) is raising a growing interest in management education. Many business schools are introducing TSE in their programs, undertaking significant invest-ments, but often complaining about actual returns. In this paper, we underline the importance to root TSE in a clear-cut, traditional strategic view. Building on the...

Purpose This paper aims at interpreting the epistemology of marketing. The paper investigates several research questions, proposing some initial reflections concerning their impact on marketing. Design/methodology/approach The paper addresses the research questions by conducting an analysis of the marketing literature. An analysis of philosophical...

This report provides medium to large audiovisual archives with a guide to business planning of preservation projects. A tried-and-tested process is presented for assessing the urgency and cost of migrating an analogue collection into a sustainable digital form. A separate report is in production that will address the needs of small audiovisual arch...

This paper presents ongoing work in PrestoSpace on how broadcast archives can plan large-scale, long-term digitization and storage projects. In our approach, carrier decay, technical obsolescence, and rapidly falling costs of mass storage are represented as a series of statistical and predictive models. The models include ongoing migration within a...

Purpose The aim of this paper is to investigate the characteristics of edutainment consumption and to analyze how new technologies influence it. It discusses a new theme, both with reference to the selected context (the phenomenon of edutainment itself and its consumption), and to the object itself (artistic consumption mediated by technological ap...

Marketing managers currently face an explosion of subjectivity. A glance at the business world reveals new solutions developed to offer customised products. Mass customisation is stressed by academicians in different ways. For example, relationship marketing emphasises the role of the relationship between a vendor and its customer, with particular...

Through five international case studies, three Finnish and two Italian, some applications of territorial marketing adopted by the governments of Helsinki and Milan are identified and discussed. Support for the arts is generally cited as one of cities' investment priorities, one which requires careful planning if it is to fully develop benefits for...

This paper presents ongoing work in PrestoSpace on how broadcast archives can plan large-scale, long-term digitization and storage projects. In our approach, carrier decay, technical obsolescence, and rapidly falling costs of mass storage are represented as a series of statistical and predictive models. The models include ongoing migration within a...