Michal Shapira

• Doctor of Psychology
• Ono Academic College

Works dealing with the Attentional White-Bear theory show that people allocate attention to a location they were told to ignore. However, studies have not examine whether the content presented in the ignored location had an impact on participants’ attitudes. To explore this question we provide a novel demonstration of the joint effects of the Atten...

While the field of verbal/nonverbal discrepancy has gained increasing interest in recent years, research in this area related to the effect of discrepant communication on brand attitudes received considerably less attention. This research uncovers a counterintuitive positive persuasive effect of contradictory information, showing that specifiable c...