Michał Kucia

• PhD
• University of Economics in Katowice

The green living issues that arise as a result of smart home use in the context of sustainability consumption, at a time when smart homes are being built that can improve the management of electricity, water, gas consumption, and when their use offers the opportunity to raise awareness of caring for health and achieving wellbeing, became the basis...

Purpose: The aim of the paper is to diagnose consumer behavior in the context of the sustainable development concept and to answer the question to what extent this concept differentiates consumer behavior. Design/Methodology/Approach: The conducted analysis was based on the authors' original empirical research. The research was conducted in Novembe...

The constant development of information and communication technologies (ICT) has led to numerous social and economic changes. In this article, we aimed to identify the framework of use of new technologies in the process of customer value management from the perspective of sustainable development in the context of the concept of the engaged customer...

Since the end of the twentieth century, deep and dynamic changes in socio-economic life have been observed, which also take place due to the development of information and communication technology (ICT). The futuristic vision of the digital revolution of Toffler [1980], the development of the digital economy Tapscott [1996] and the network society...

The work entitled ‘Adoption of customer engagement for the firm’s marketing’(Wykorzystanie zaangażowania klientów w działalności marketingowej przedsiębiorstwa) considers the customer perceived as an individual buying and/or using the product or potentially interested in it. The main aim of the work was to present the concept of customer engagement...

The book aims to give an insight into the multifacetedness of changes the Internet–referred to here as the digital world–triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, ie management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent cha...

Retail trade constitutes an important sector of economies in Euro-pean countries. Retail trade faces numerous changes caused by the pro-cesses of concentration and integration of retailers, internationalization of commercial organizations, progress within IT technologies and trends in customers` behaviours. Multiplicity and diversity of customers`...

Objective: The objective of this paper is to describe the features of firms’ organizational culture within four of Hofstede’s national culture dimensions and their potential relationships with internationalization, innovativeness and networking behaviour of firms. Research Design & Methods: This explorative quantitative research refers to results o...

The purpose of this paper is to critically examine, analyze and describe the concept of affiliate marketing activities. The article presents the theoretical and empirical research findings which would identify the factors of successful implementation of the concept, simultaneously identifying the reasons for constraining its usage. The main hypothe...