Michael A. Stanko

• North Carolina State University

Strategies of incumbent firms have received considerable attention in marketing and across business disciplines, but findings regarding performance (dis)advantages and innovativeness are mixed. Prior studies on supply-side sources (factors internal to the firm) of incumbent inertia disadvantages are more prevalent than those on demand-side factors,...

Over the past decade, manufacturing has become increasingly digitized via an array of new technological developments. This digitization is transforming the way products are designed, created and consumed. However, relatively little is known about the impact of digital manufacturing upon innovation management. This special issue on Digital Manufactu...

Social media and loyalty programs are mainstays of contemporary marketing, but despite their prominence—and their potential synergies—the two are seldom researched together. Here, drawing on the heuristic-systematic model, we theorize and demonstrate that the dimensions of customer experience in brand-generated social media content lead to differen...

In this study, we investigate how small and medium-sized enterprises (SMEs) engage in business model innovation in response to technology shifts, and the ensuing impact of this innovation on performance. Using structural equation modeling, we analyze data from a survey of 1328 European SMEs and find that technological turbulence affects the scope a...

Online innovation communities encourage innovators to build upon others' prior work (i.e., remixing). This generative user innovation necessitates new theorization to better understand the interplay between characteristics of the source innovation and the community's collective motivation. Motivation is a heightened concern in online communities wh...

Online innovation communities encourage innovators to build upon others' prior work (i.e., remixing). This generative user innovation necessitates new theorization to better understand the interplay between characteristics of the source innovation and the community's collective motivation. Motivation is a heightened concern in online communities wh...

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Online innovation communities have altered the nature of collaborative innovation. Within these communities, coexistence of open and closed source offerings is becoming commonplace, though potential diffusion and product advantages from each form are not well understood. Patterns of derivative innovation within these communities affect designers' f...

Crowdfunding is now a commonly used tool for innovating entrepreneurs, yet many unresolved questions surrounding crowdfunding's effect on innovation remain. Often, crowdfunding backers play an active role in the innovation conversation. Thus, crowdfunding can be viewed as one form of open search (actively seeking out ideas from outsiders). Beyond o...

Within online innovation communities, remixing (i.e., the community’s use of an existing innovation as source material or inspiration to aid in the development of further innovations) is an interesting form of knowledge collaboration. This study investigates an open theoretical question: why are particular innovations remixed by online innovation c...

The degree of overlap (i.e., fit) between product development organizations' resources and the product development projects pursued has powerful performance implications. Drawing on organizational learning theory and the resource-based view, this research conceptualizes and empirically tests the interrelationships between the levels of fit, innovat...

Inertia reflects a firm’s inability to change or innovate and may be fostered by many sources. Though researchers have focused on internal inertia factors, we examine inertia factors within a firm’s customer base: switching costs, customer preference stability, and network externalities. New products at 279 firms are examined to assess the role of...

Projective customer competence is the ability of a product development organization to both understand as well as shape the future needs of customers. To conceptualize this competence and establish its antecedents and performance implications, we draw upon the literature on inter-organizational relationships and innovation. Based on survey data fro...

Product quality is a critical competitive issue when launching new products. However, the product quality construct has been measured inconsistently in prior research, with researchers often not considering multiple components of quality. Thus, results may not be comparable across studies, and when dimensions of quality are excluded, relationships...

The relationships among speed to market, quality, and costs are important to managers as they attempt to best establish incentives and set goals for new product development teams, allocate resources for new product development, or create positional advantage in the market. The existing literature suggests that the economic consequences of being lat...

There is a growing stream of research into the outsourcing of innovation activities within the innovation, management, marketing and economics disciplines. Understandably, this coincides with the practice becoming more commonplace in industry. Here, we attempt to synthesize research surrounding the question of whether to outsource or internalize in...

Lead users and early adopters are often blogging or reading and commenting on blogs. Blogs, which are characterized by postings, links, and readers' comments, create a virtual “community” of blogger and readers. Members self-select, and then the community gels around a theme or idea, product, industry, hobby, or any other subject. While community c...

The strength of inter firm buyer–seller ties is vital to understanding the formation of commitment. Drawing upon the tie strength sociology and embeddedness literature, this study conceptualizes four dimensions of tie strength and examines their effects on the buyer firm's commitment to the selling firm, as well as the impact of commitment on favor...

The outsourcing of innovation has been on the rise for years, but research in this area lags behind industry practice. Interviews with managers and a theory base grounded in transaction cost analysis are used to guide the development of an exploratory model that details potential drivers of the outsourcing of innovation activities. Using industry-l...

Structural equation modeling (SEM) is a powerful multivariate statistical technique that requires careful application. The use of SEM in international business research has substantially increased recently, necessitating a critical evaluation of its use in the field. Through an analysis of 148 articles in the international business (IB) literature,...