Michael E Nelson

Michigan State University | MSU · Department of Media and Information

Since the early years of the personal computer, when computing began to diffuse to the general public, social researchers have focused on the (non)use of information and communication technologies in the household and the impact of the resulting digital divides on social and economic inequalities. The Internet's diffusion led this work to become an...

In the early days of the Internet, researchers across various fields and disciplines focused on the phenomenon of digital divides and digital inequalities (e.g. DiMaggio et al., 2004;; Hargittai, 2002;; Norris, 2001;; Van Dijk 2005;; Warschauer, 2004), and this area is reviving as a focus of research (e.g. Reisdorf & Groselj, 2015;; Robinson et al....

Poster presented August 17, 2016 at the end of the Research Experience for Master’s Students program at the School of Information at the University of Michigan.

With continued growth in advertising and marketing to specific ethnic groups, like Hispanics in the United States, it becomes important to understand the intricacies of cultural adaptation in advertising. The current study investigates the effects of cultural adaptation in branded advertising for domestic (US) and foreign (Mexican) products on visu...