Michael M Ndonye Phd

Kabarak University · Mass Communication

The object of this chapter is to interrogate the media industry in Kenya and how it has struggled with digitization since the global digital migration of 2013. The digital migration diversified the media and created an opportunity for television to proliferate. The government of Kenya, between 2013 and 2022, has placed measures that have hurt the m...

This research article aims to analyse peace journalism and reporting in Kenya during the electioneering period. This research article employed a qualitative research method and a descriptive research design. This design will help understand peace reporting and its role during electioneering. The research analysed data thematically. The researcher f...

This study examined the value of ethnopolitics during media reporting of the 2017 electoral process in Kenya. The study relied on the political economy of media theory by Vincent Mosco the propaganda theory by Herman and Chomsky and the theory of agenda-setting by McCombs and Shaw. The study used descriptive research design with the population of t...

Horserace political analysis is the practice of scrutinising political situation, players and institutions based on their perceived popularity, polling data, public perception and opinion instead of their policy and workable agenda. It is more of a propaganda and biased analysis than an informed, objective and balanced undertaking. It is born of pr...

This paper critiques ethnopolitical journalism in televised political analyses of the 2017 electoral process in Kenya. Ethnopolitical journalism is a reporting model characterised by a focus on ethnicity when analysing and describing political situations; leading to ethnic identity formation in the society that places mass media at economic vantage...

Mass media culture and its role in defining, inculcating and shaping sexual orientation of a society cannot be gainsaid. In this paper, the mass-mediated western feminist scholarship failure in Africa is interrogated in the wake of Sex Robots such as ‘Samantha.’ The argument is that these sex robots function to normalise woman body objectification....

The constitution of Kenya, promulgated in 2010, was as a result of a long journey and quest for Kenya’s own constitution since independence. Although the constitution is domesticated in the sense that it has elaborate laws “of the soil” it can be referred to as a hybrid of international legal instruments. For example, the constitution is lauded for...