Michael Mccall

Ithaca College | IC

Price sensitivity has long been an important consideration for marketers and is particularly salient in the restaurant sector of the hospitality industry. However, an important question has always been whether beliefs about price-quality relationships, value, and price-consciousness predict more domain-specific aspects of price sensitivity. This ar...

Customer reactions to service encounters have been studied with surprisingly little emphasis on how servers’ perceive customers. If tips are an incentive to reward service then beliefs about consumers’ tipping habits may impact service delivery. An extensive survey of restaurant servers revealed that regular patrons and males were thought to be the...

Purpose In this paper the authors seek to develop a measure that can identify those customers who might best be described as rebate prone, and to link rebate proneness to behavioral usage of rebate offers, intentions to use rebate offers in the future, attitudes towards using rebates as a way to try new products, and finally, the tendency to comple...

In a 1996 article in Cornell Hotel and Restaurant Administration Quarterly, Michael Lynn introduced the idea that restaurant managers could increase their servers' tips, and thereby reduce turnover, by training the servers to engage in one or more of seven tip-enhancing behaviors. Since then, the list of tip-enhancing behaviors has expanded, and a...

The restaurant menu sits at the core of a restaurant's strategy. A variety of suggestions have been made as to how restaurants should “manage” their menus: Some are derived empirically; others are driven intuitively without supporting evidence. This research note examines how menu description complexity can increase perceptions of item quality, exp...

In July 1982, Arizona implemented a Driving While Intoxicated (DWI) law which mandated severe penalties for DWI convictions. Interrupted time series analyses conducted using data from the city of Phoenix showed an initial estimated reduction of 7.44 vehicular fatalities per month when the law went into effect, which then slowly returned to baseline...

Three studies investigated the prevalence and influence of contextual effects in social judgments of age as they concern the purchase of alcohol. In Experiment 1, prior to rating a target individual, college students rated a series of photographs of persons considerably older or younger than the legal drinking age. Contrary to previous research on...

The present research examined whether clerks believed themselves to be more likely to card customers than “other” clerks. Store clerks (N= 121) from 23 stores of a major grocery chain rated 4 person-product profiles of hypothetical shoppers each representing distinctive lifestyle groups. Embedded within a series of items were key questions that ask...

Research has shown that physical attractiveness is associated with a decrease in being carded for the purchase of alcohol. Two studies examine whether this relationship might be moderated by the mood of the decision maker. Participants were randomly assigned to a 2 × 2 (Mood: Positive or Neutral × Attraction: High or Low) factorial design in which...

Two studies examined the role of representativeness in determining the legal age of customers seeking to purchase alcohol. In Study 1, subjects were presented with a series of common grocery products along with an alcoholic beverage and a shopper. Results indicated that products which cued an older consumer produced higher age estimates of the shop...

This research examined whether previously documented social benefits associated with physical attractiveness would influence the decision to request proof of legal age for the purchase of alcohol. Undergraduates were presented with a photograph of a highly attractive or less attractive member of the opposite gender that they diddid not expect to me...

Researchers have suggested there may be sex differences in attitudes towards credit card possession and use. Undergraduates, 41 men and 41 women, completed a survey regarding their attitudes towards credit, credit card use, and repayment. Analysis indicated sex played a significant moderating role between number of credit cards used and the importa...

Prior research had suggested that individuals would estimate higher product values and even tip more in the presence of credit cues. In the absence of a clear theoretical interpretation of this credit card effect we propose that this tendency is an impression management strategy such that credit cue exposure influences perceptions of the self and f...

This paper describes how the consumer decision-making model can be applied to store clerks faced with determining which customers should be carded for the purchase of tobacco products. Assuming that this task induces a vigilant (high involvement) decision state, clerks (N=256) rated four combined shopper-product profiles and assessed the likelihood...

The consumer decision-making model is applied to store clerks faced with determining which customers should be carded for the purchase of alcohol. Manipulated decisional time pressure induced either a vigilant (high involvement) or hypervigilant (low involvement) decision state. Clerks (N = 256) rated four combined shopper–product profiles under co...

The relationship between tip size and evaluations of the service was assessed in a meta-analysis of seven published and six unpublished studies involving 2547 dining parties at 20 different restaurants. Consistent with theories about equity motivation and the economic functions of tipping, there was a positive and statistically significant relation...

Despite numerous legal interventions, minors continue to purchase and consume alcohol. Prior research had suggested that the decision to request identification to prove legal age was susceptible to various judgement and decision heuristics. This research examined whether the physical attractiveness of the potential consumer and the presence or abse...

Accession Number: 1996-06998-003. Other Journal Title: Health Values: Health Behavior, Education & Promotion; Health Values: The Journal of Health Behavior, Education & Promotion. Partial author list: First Author & Affiliation: McCall, Michael; Ithaca Coll, NY, US. Release Date: 19960101. Publication Type: Journal (0100), Peer Reviewed Journal (01...

Prior research suggests that individuals estimate higher product values in the presence of credit cues. In this study, researchers examined whether the presence of a particular credit cue would occasion higher tips (on a percentage basis) in a restaurant setting. In 2 experiments, the presence or absence of a credit cue was manipulated by presentin...

Increasing the cognitive availability of disease symptoms can increase perceptions of vulnerability to a fictitious disease. Research findings have also suggested that men and women respond differently to AIDS information; nevertheless, prior research has failed to examine the effects of imagery on both male and female perceptions of vulnerability...

This study investigated physical therapist assistants' (PTAs) perceptions of the documented roles of PTAs and compared those perceptions with those of physical therapists from a previous study. A questionnaire that described 79 physical therapy activities was distributed to a sample (n = 400) of PTAs derived from the American Physical Therapy Assoc...

Accession Number: 1996005811. Language: English. Entry Date: 19960201. Revision Date: 20040326. Publication Type: journal article; commentary; response. Journal Subset: Allied Health; Peer Reviewed; USA. No. of Refs: 28 ref. NLM UID: 0022623.

This longitudinal study investigated physical therapists' perceptions of the roles of physical therapist assistants (PTAs). In 1986, a questionnaire describing 79 physical therapy activities was distributed to a random sample (n = 400) of physical therapists derived from the American Physical Therapy Association (APTA) membership. In 1992, a simila...

Previous explanations of arousal-attraction phenomena have focused on misattribution and reinforcement processes. Two studies were conducted to test an alternative response-facilitation explanation of these findings. In general, both studies followed previous methods, with the addition of conditions in which Ss' attention was directed to the actual...

This project investigated the impact of daily events, varying in source of causation, on reports of physical and mental well-being in a multiple-measurement design (5 days). Subjects responded daily to health and mood instruments and to instruments assessing event occurrence, responses to events, and outcomes of those responses. Events were either...

This article reports on preliminary developments related to investigating the role of "category width" in the adoption of new household technology. Category width is a construct originally developed by Pettigrew (1958) and previously shown successful in a marketing context involving the trial of new grocery products. The outcomes of this work inclu...