Michael Holenweger

• ETH Zurich

Strategic communication has become a widespread, interdisciplinary term in society over the last few decades and is a process of targeted and networked communication. Strategic communication involves a communication concept that includes the analysis, planning, organisation, implementation and control of internal and external communication of compa...

This book covers various aspects of leadership in critical situations and under extreme conditions. Today’s leaders often face challenging situations or unexpected difficulties, and mastering these requires a wide spectrum of competencies such as creativity, courage and empathy. Therefore, this book provides an interdisciplinary approach including...