Michael M. Goldman

Michael M. Goldman
University of San Francisco | USFCA · College of Arts and Sciences

B. PrimEd, MBA, DBA

About

21
Publications
5,972
Reads
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164
Citations
Citations since 2017
9 Research Items
124 Citations
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Introduction
I teach, research and consult within a number of marketing-related themes, including marketing strategy, sport marketing, sport business development & sales, branding, and sponsorship. I am based at the University of San Francisco, while also working with the Gordon Institute of Business Science in South Africa.

Publications

Publications (21)
Chapter
One of the critiques of a discussion-based case study publication is that it is merely a good story. Another critique is that it lacks a theoretical contribution, and is not framed by previous research or literature. In addition, a case study is typically written for a traditional and physical business school classroom, which is increasingly not th...
Article
This case involves Rob Taylor, Founding Chairman, and Tracy Hackland, CEO of Columba Leadership, an award-winning South African non-profit organization, pondering a strategic question in March 2018. Columba Leadership was a non-profit values-based youth program that had facilitated individual change in the African country since 2009. By February 20...
Article
Beginning in early March 2020, sport in the United States entered an unprecedented period of hiatus due to the COVID-19 pandemic. The postponement, suspension, and cancellation of live sporting events impacted every professional and amateur sport organization, from the National Basketball Association to the National Association for Stock Car Auto R...
Conference Paper
This case involves Rob Taylor, Founding Chairman of Columba Leadership, an award-winning South African non-profit organization, pondering a strategic question in March 2018. Columba Leadership was a non-profit values-based youth program that had facilitated individual change in the African country since 2009. By February 2018, Columba Leadership ha...
Article
Purpose Sponsorship is a major contributor to income in the South African sports arena, and is a critical component allowing sports unions to remain financially viable and sustainable. Sports sponsoring companies, however, have long questioned the financial returns generated from these ventures. The purpose of this paper is to understand whether fi...
Article
Full-text available
Subject area Marketing, Sports marketing and Social media marketing. Study level/applicability Graduate level. Case overview This case, based on field research and multiple secondary sources, documents the 12-month period since early 2014 during which Cricket South Africa (CSA) developed the Protea Fire brand for their national men’s cricket t...
Article
Shelley Valdez is a recent finance team hire at Duke’s Sporting Goods Store. She has 1 week to identify, gather, and analyze relevant information to calculate the financial value of the business, using the income and market approaches. She has also been asked to consider Duke’s liquidation value, and comment on the strategic options these calculati...
Article
Full-text available
Research question: The purpose of this study is to explore the financial effect of four types of team name changes, three of which have not been previously studied. We do so in the context of development leagues where rebranding occurs with considerable frequency, thus affecting a great number of sport managers. Research methods: The effect of rebr...
Article
Full-text available
Subject area This case allows students to engage with classical marketing tenets of branding, media and communications decisions and content marketing within a management framework. Study level/applicability This case is appropriate for an undergraduate or graduate-level programme in marketing management. Case overview Suzanne Stevens was part...
Article
Full-text available
The development of stronger team identity has previously been explained through the social identity aspect of belonging. Although this has contributed much to our understanding of sport fans, it has neglected an alternative explanation for team identity, specifically the search for distinctiveness. How then do fans develop stronger team identity by...
Chapter
Loyal and engaged sport consumers provide the revenue opportunity from media rights, sponsorships and ticket sales that drive profitability for sport teams, corporate sponsors and sport media. Recent declines in spectators across a number of sports present new challenges to marketers in tough economic environments. Marketing scholarship to date has...
Article
Full-text available
What impact do sports sponsorship announcements have on the share price returns of sponsoring firms? This research examines the impact of new, renewal and termination sponsorship announcements on returns, employing event study methodology to analyse 118 announcements made by 19 firms over more than 11 years. The mixed findings across all three anno...
Article
Full-text available
The building of Corporate Ethical Identity, a process referred to as “ethicalization,” is an important strategic imperative and represents an integral part of a firm’s attempts to build a strong corporate identity across its various stakeholders. This article focuses on ethicalization at SAB Ltd (South Africa’s leading producer and distributor of a...
Article
Full-text available
The impact of economic recessions on business strategy and marketing has recently received increased research attention. However, these contributions are limited, especially with respect to sports marketing businesses and those operating in emerging markets. The main aim of this study was to examine the impact of the global recession on the busines...
Article
Full-text available
Purpose – The purpose of this study is to document and analyse Standard Bank of South Africa’s sponsorship of Standard Bank Pro20 Cricket as a case study of effective cricket, stadium and broadcast sponsorship activation. Design/methodology/approach – An in-depth case study methodology is employed, drawing on quantitative and qualitative data. Find...
Book
Whether you are in a resource-based commodities business, the manufacturer of a product, or the provider of services, the issue of branding and positioning your offering in a highly competitive market is of critical importance. This chapter will equip you with an improved understanding of the role of brands in your organisation and the ability to d...
Article
Full-text available
Purpose: The aim of this paper is to further the theory and strengthen methodological approaches to the role of ethics in buyer-seller relationships. The paper explores opportunities to enhance response rates, validity and reliability in the research context of organisations seeking to understand the ethical beliefs their suppliers hold of their bu...

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