Michael Gerlich

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• Professor
• Head of Department at SBS Swiss Business School

The proliferation of artificial intelligence (AI) tools has transformed numerous aspects of daily life, yet its impact on critical thinking remains underexplored. This study investigates the relationship between AI tool usage and critical thinking skills, focusing on cognitive offloading as a mediating factor. Utilising a mixed-method approach, we...

This study investigates the evolving role of artificial intelligence (AI) in consumer decision-making, particularly in comparison to traditional human influencers. As consumer trust in social media influencers has declined, largely due to concerns about the financial motivations behind endorsements, AI tools such as ChatGPT have emerged as perceive...

The rapid proliferation of artificial intelligence (AI) across societal domains marks a pivotal transformation in how individuals interact with technology, solve problems, and perceive the world. AI’s ability to augment decision-making, automate processes, and provide tailored services is lauded as a cornerstone of progress. However, this developme...

Call for papers for the Special Issue "Navigating Emerging Advancements and Challenges in AI and Big Data Technologies for Business and Society" in the SCOPUS Q2 ranked journal Data, for which I am the guest editor

This paper examines the critical role of elite configurations in influencing the stability of democratic systems, focusing on the potential re-election of Donald Trump in the United States in 2024. Through a theoretical exploration, the paper delves into how various elite structures-disunited elites, devoid elites, and imposed unity elites-can lead...

This research critically examines the underlying anxieties surrounding artificial intelligence (AI) that are often concealed in public discourse, particularly in the United Kingdom. Despite an initial reluctance to acknowledge AI-related fears in focus groups, where 86% of participants claimed no significant concerns, further exploration through an...

This article examines public perceptions of virtual humans across various contexts, including social media, business environments, and personal interactions. Using an experimental approach with 371 participants in the United Kingdom, this research explores how the disclosure of virtual human technology influences trust, performance perception, usag...

Artificial intelligence (AI) is rapidly transforming various sectors, from healthcare and finance to education and public policy. Despite its potential, public trust in these technologies remains a crucial factor influencing their successful integration into society. This paper synthesises findings from two comprehensive studies that examine the du...

This study investigates the profound and multifaceted impacts of Artificial Intelligence (AI) and geopolitical developments on global dynamics by 2040. Utilising a Delphi process coupled with probabilistic modelling, the research constructs detailed scenarios that reveal the cascading effects of these emerging forces across economic, societal, and...

In an era where artificial intelligence (AI) increasingly permeates various aspects of human life, understanding the dimensions of trust in AI becomes crucial. This study, inspired by previous research on societal perceptions of AI, explores the reasons behind a significant portion of the UK population exhibiting greater trust in AI over human judg...

The aim of this study is to evaluate the effectiveness of government policy and analyze the B2C market with a focus on consumer behavior trends in e-commerce within the context of macroeconomic factors. To achieve this goal, descriptive statistics of economic development over the past 5 years were analyzed. The analysis determines the indicators of...

This study aims to compare the effect of using artificial intelligence and neural networks in business education with conventional teaching methods. The article used two versions of the Watson-Glaser Critical Thinking Appraisal (WGCTA) test to assess thinking abilities and the Communication Skills Attitude Scale (CSAS) to analyze students' attitude...

In an era marked by rapid technological advances and evolving societal norms, the trust placed in artificial intelligence (AI) has grown exponentially, often surpassing faith in human judgment. This emerging dynamic, fueled by a collective shift in perceptions, forms the crux of a profound narrative that examines the intersection of AI, trust, and...

This study analyses the dimensions of trust in artificial intelligence (AI), focusing on why a significant portion of the UK population demonstrates a higher level of trust in AI compared to humans. Conducted through a mixed-methods approach, this study gathered 894 responses, with 451 meeting the criteria for analysis. It utilised a combination of...

This research presents a rigorous empirical evaluation of the 360MF an innovative tool aimed at enriching strategic analysis and corporate foresight processes. Utilising a triangulated approach, the study combines a review of existing literature with primary data collected from 25 UK-based organisations that implemented and subsequently surveyed on...

This study identifies a consumption model and consumer behavior patterns in the collaborative economy paradigm. The authors assessed the demand for technical innovation in the online commerce market in EU member states through monitoring, and used a moving average method to highlight the trend of the overall economic effect concerning national cond...

In a dynamic employment landscape, the classic determinants of job contentment and workforce engagement have become outdated. Contemporary employee expectations are shaped by significant societal transformations since World War II, the influence of Generation Z, and the indelible mark left by the COVID-19 pandemic on remote working conditions. Usin...

This paper provides a comprehensive study of the Azerbaijani ruling elites. This study aims to describe the post-Soviet Azerbaijani elites, their interaction, and their influence to elaborate a basis for studying the impact on the government and the economy. The study focuses on the definition and origin of the Azerbaijani elites after the collapse...

In this comprehensive study, insights from 1389 scholars across the US, UK, Germany, and Switzerland shed light on the multifaceted perceptions of artificial intelligence (AI). AI’s burgeoning integration into everyday life promises enhanced efficiency and innovation. The Trustworthy AI principles by the European Commission, emphasising data safegu...

In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to investigate the impact of virtual influencers on customers and whether there is a direct impact on...

In the conditions of digitalization, which has penetrated all spheres of human life and society, artificial intelligence (AI) and ultra-precise neural networks influence our thinking and form consumer demand and loyalty. Modern AI applications cover all the essential areas of activity: education, manufacturing, marketing, management, law, medicine,...

In response to the profound societal changes in Central Europe, employees’ priorities are shifting towards higher-level needs, compelling Human Resource Management (HRM) practices to adapt and evolve. This paper argues that traditional HRM approaches, which primarily focus on basic needs, are no longer sufficient in meeting the complex demands of...

This opinion paper explores the negative consequences of short-termism in western corporations and the influence of short-term oriented political systems on the business world. It highlights the need for a paradigm shift towards long-term orientation and sustainable growth, focusing on four key areas: redesigning bonus systems, encouraging a cult...

In the wake of the COVID-19 pandemic, influencer marketing has snowballed into a big phenomenon when businesses around the world are trying to use influencers to promote their products and services. However, even though influencer marketing is a craze in the market, the engagement rate and conversion rates of micro-influencers with a smaller size o...

The current study investigates and establishes the factors that lead to short-term orientation strategies in western organisations. Moreover, this study used questionnaire-based surveys to assess the relationship between these factors and what it would take for the organisation to move to a long-term orientation strategy. At the start of the study,...

As a result of the coronavirus pandemic, many businesses have incurred losses or shut down entirely. At the same time, however, COVID-19 has ushered in new opportunities for some people, notably micro-influencers, whose low overheads make them extremely appealing to companies whose advertising budgets have taken a hit. According to the popular...

Change management is a popular way of implementing planned changes in large organizations or businesses. The idea of change management focuses on investment and planning, including the need to get employees on board with a change before it is implemented and to support the change in terms of motivation and cognitive understanding of the need for ch...

Attempting to predicting the formation of particular types of governance structures has been one of the central tasks of sociologists and political scientists. John Higley and Michael Burton argued that the configuration of elite groups in a society is an important predictor of the governance structure that develops in that society. The Higley-Burt...