Mersid Poturak

Mersid Poturak
International BURCH University · Management

PhD

About

26
Publications
88,428
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225
Citations
Introduction
Currently, Mersid serves Management Department Head position at Faculty of Economics and Social Sciences, International Burch University. As part of his academic life, he was editorial assistant in the Journal of Economic and Social Studies (JECOSS) and currently he holds the position of journal editor associate. He also co-chairs the International Conference on Economic and Social Studies (ICESoS) which focuses on publications related to economic and business-related issues in the region.

Publications

Publications (26)
Article
Full-text available
The aim of the paper is to investigate the impact of SEO on the business performance of a private university in Sarajevo. Thus, the main research question provides the finding on how does the implementation of SEO influence the performance of the business. Moreover, the tested hypothesis presents whether SEO positively influences the business perfo...
Article
Customer preferences and behaviours are constantly changing, thus employee adaptation to customer demands in service providing is essential in today's modern business. This study will discuss customer perception of employee performance as well as overall employee performance on customer satisfaction and loyalty. In order to collect data for this st...
Article
Transformational leadership (TL) plays an important role in today's modern business world. Thus, the leadership style can encourage, inspire and motivate employees to seek innovation and positive change that positively related to customer satisfaction and effectiveness. Therefore, the main purpose of this study is to investigate transformational le...
Article
Transformational leadership (TL) plays a very important role in today’s modern business world. Business environment is constantly changing, thus a leadership style adopted by leaders can encourage, inspire and motivate employees to seek innovation and positive change, that will achieve customer satisfaction and finally result in growth and the succ...
Article
Customer preferences and behaviours are constantly changing, thus employee adaptation to customer demands in service providing is essential in today’s modern business. This study will discuss customer perception of employee performance as well as overall employee performance on customer satisfaction and loyalty. In order to collect data for this st...
Article
Full-text available
Culture is shared assumptions, beliefs, attitudes, or beliefs that helps individuals or groups to respond various actions or events that they face in daily life. Besides, leadership is art of influencing others to achieve desired objectives in organizations. On one hand, the growing body of the literature argues the effectiveness of the transformat...
Article
Full-text available
Marketers define their social media platform as an essential piece to reach their consumers. The flock of web users turning to social media to receive and convey their thoughts, opinions, and suggestions has made social media an integral part of digital marketing. Using traditional media to advertise had restrictions in placement and outcome while,...
Conference Paper
Full-text available
Abstract: Education is one of the most important segment of every society. Countries with best educational systems tend to prosper faster in overall development. Through the history, education was a privilege. In recent history, a good education is a privilege. A recent development of the technology revolutionized knowledge in many aspects. The Mas...
Article
Full-text available
ejced.2014.9.149 www.ejournal1.com WARNING! Article copyright. Copying, reproduction, distribution, republication (in whole or in part), or otherwise commercial use of the violation of the author(s) rights will be pursued on the basis of Russian and international legislation. Using the hyperlinks to the article is not considered a violation of copy...
Article
Full-text available
The aim of this research is to investigate the role of packaging on consumer buying behavior, to find out the relationship between package of product and its selling. How big is the importance of package in marketing communications, especially in the point of sale and how much does it influence consumer's purchase decision. The consumer buying beha...
Article
Full-text available
The aim of this research is to find out what factors affect consumers in the context of electronic commerce, also to see the relationship between e-satisfaction and e-loyalty. As Internet has become a channel were online transactions have been done, and this created need for companies to understand how consumers perceive online buying. First thing...
Article
Full-text available
Consumer ethnocentrism comes up as tendency to purchase domestic products instead of foreign once. This kind of behavior can be directly linked to every country"s prosperity. Ethnocentric consumers, purchasing domestic products, see as their own contribution to economic, social and political development. Purpose of this study is to analyze consumer...
Article
Full-text available
University students, as a special consumer group, have important effects on leading trend and consumption structure. First of all, poor financial management is the main cause students are facing financial problem. Also, their characteristics of consumption and consumption status also reflect the student's value orientation. The aim of this study wa...
Article
Full-text available
In constantly changing environment all types of companies need some support from various types of funding institutions. Companies use their own resources to finance some projects or purchases but also take loans, mostly from banks to have additional support or in case of lack of money. Beside small, medium, as well as big companies, physical person...
Article
Selection of the university is one of the most important life decisions among young people. With a continually rising assortment of educational options, future students look for institutions that will provide them a distinctive educational knowledge that they will keep in their minds for a life time. The purpose of this study is to examine overall...
Article
Full-text available
The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management. It is unanimously accepted that celebrity endorsement can grant extraordinary characteristics to a product or service that may have lacked otherwise. The great number of celebrities endorsing brands has been increasing over t...
Article
The purpose of this study is to investigate development of ethnocentrism and ethnocentric attitudes among consumers in Bosnia and Herzegovina. The concept of ethnocentrism includes two integral components: attitude and behavior. Ethnocentric attitudes are manifested through the eyes of consumers that their own groups are dominant as compared to the...
Article
Full-text available
Purpose of this study is to show the flow of tourists coming from foreign countries to Bosnia and Herzegovina as well as to identify certain correlation between number of tourists that are mostly coming from countries from the region such as Croatia and Slovenia together with other European countries such as Germany, Italy and Turkey. Number of tou...
Conference Paper
Full-text available
Multidimensional scaling is a statistical technique which is used to provide a visual representation of similarities or dissimilarities between data. In multidimensional scaling, objects are represented as points in a usually two dimensional map, in way where data that are perceived to be very similar to each other are placed near each other on the...

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