Meriam BelkhirUniversity of Sfax | US · Department of Business
Meriam Belkhir
PhD in Marketing
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13
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Introduction
Skills and Expertise
Publications
Publications (13)
This editorial is organized into three parts, providing a panoramic understanding of the multifaceted dimensions of digital economy and transformation. It opens with an introduction discussing the dynamic changes within the digital economy, highlighting the pivotal role of technologies and innovation as driving forces for the digital economy and tr...
Ethno-racial minorities are often racialized and consequently excluded from various consumption contexts. Racialized market actors strive to overcome exclusion and gain participation in markets; however, these efforts are often insufficient because they cannot create equitable access to market resources, fair opportunities for voice, and empowermen...
Research on market shaping highlights the capacity of actors to influence a market by legitimating/delegitimating a consumption practice. This literature emphasizes the institutional work of actors in creating or transforming a market. However, little attention has been paid to the consequences for market shaping when some institutional actors ende...
This study examines academic isolation – an involuntary perceived separation from the academic field to which one aspires to belong, associated with a perceived lack of agency in terms of one’s engagement with the field – as a key challenge for researchers in increasingly globalized academic careers. While prior research describes early career rese...
Past research acknowledged the important role of content marketing strategies in generating traffic and brand’s posts popularity. They have been focused mainly on how these content strategies drive the audience’s response in terms of liking, commenting and sharing brand posts on Facebook. However, the characteristics of relevant content strategies...
Social media platforms have engendered new avenues for social participation, which enables non-profit organizations and their core stakeholders to build a fruitful relationship. Yet, emerging challenges have hindered them from taking advantages of all features offered by the new media namely with reference to potential donors’ receptivity to online...
We investigate in this research how multiple institutional logics
may interact to accelerate the vanishing or the revival of a market in
case of a threatened heritage product “the Tunisian Sefsari”. Data
were generated through in depth interviews with main actors in the
market and participant observation.
This paper investigates isolation in an emerging academic marketing field. Previous research has looked at isolation in various markets and organizational contexts. However, it is not clear what form isolation takes in academic fields and how it can be addressed. We draw on the concepts of polycentric governance and institutional bricolage from ins...