Meriam Belkhir

Meriam Belkhir
University of Sfax | US · Department of Business

PhD in Marketing

About

13
Publications
1,239
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85
Citations
Introduction

Publications

Publications (13)
Article
This editorial is organized into three parts, providing a panoramic understanding of the multifaceted dimensions of digital economy and transformation. It opens with an introduction discussing the dynamic changes within the digital economy, highlighting the pivotal role of technologies and innovation as driving forces for the digital economy and tr...
Article
Full-text available
Ethno-racial minorities are often racialized and consequently excluded from various consumption contexts. Racialized market actors strive to overcome exclusion and gain participation in markets; however, these efforts are often insufficient because they cannot create equitable access to market resources, fair opportunities for voice, and empowermen...
Article
Research on market shaping highlights the capacity of actors to influence a market by legitimating/delegitimating a consumption practice. This literature emphasizes the institutional work of actors in creating or transforming a market. However, little attention has been paid to the consequences for market shaping when some institutional actors ende...
Article
This study examines academic isolation – an involuntary perceived separation from the academic field to which one aspires to belong, associated with a perceived lack of agency in terms of one’s engagement with the field – as a key challenge for researchers in increasingly globalized academic careers. While prior research describes early career rese...
Chapter
Past research acknowledged the important role of content marketing strategies in generating traffic and brand’s posts popularity. They have been focused mainly on how these content strategies drive the audience’s response in terms of liking, commenting and sharing brand posts on Facebook. However, the characteristics of relevant content strategies...
Chapter
Social media platforms have engendered new avenues for social participation, which enables non-profit organizations and their core stakeholders to build a fruitful relationship. Yet, emerging challenges have hindered them from taking advantages of all features offered by the new media namely with reference to potential donors’ receptivity to online...
Conference Paper
We investigate in this research how multiple institutional logics may interact to accelerate the vanishing or the revival of a market in case of a threatened heritage product “the Tunisian Sefsari”. Data were generated through in depth interviews with main actors in the market and participant observation.
Conference Paper
Full-text available
This paper investigates isolation in an emerging academic marketing field. Previous research has looked at isolation in various markets and organizational contexts. However, it is not clear what form isolation takes in academic fields and how it can be addressed. We draw on the concepts of polycentric governance and institutional bricolage from ins...

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