Mercedes Muñoz SaldañaUniversidad de Navarra | UNAV · Departamento de Comunicación Pública
Mercedes Muñoz Saldaña
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Introduction
Skills and Expertise
Publications
Publications (39)
This study analyses the extent to which European legislation and, in particular, the latest regulatory initiatives for audiovisual media and for digital markets and services affect the regulation of public service media (PSM) in Spain. A three-fold analysis is performed using a document review methodology. Firstly, the influence of European competi...
En tiempos dominados por la sobreabundancia de medios y estímulos, en los que es difícil distinguir la información de la desinformación y en el que los hechos exigen un análisis cada vez más complejo, la reflexión sobre el rol de los medios públicos se vuelve más necesaria que nunca. ¿Son realmente necesarios los medios públicos en este nuevo entor...
La investigación sobre las prácticas, metodologías e instrumentos de investigación en comunicación en nuestro contexto cultural es un objeto de estudio que presenta un interés cada vez más creciente. Presentamos en este capítulo seis casos de estudio asociados a metodologías e instrumentos avanzados de recopilación de datos estructurados y mediante...
The digital impact on the audiovisual sector has transformed public television. In fact, the still incipient development of television for Smartphones, Tablets and future mobile platforms is revolutionising the world of audiovisual production, broadcasting, advertising, marketing and interaction with users. This is particularly relevant in Spain wh...
Media and particularly Public Media are constantly asking for independence from politics. Their professionals and citizens share this demand. European Institutions and academics highlight the essential role of this independence for Public Broadcasters in order to accomplish their public service remit. Some authors (Hortz, 2016; Hasebrink, 2012; Car...
Introducción: La independencia del poder político de los medios, especialmente de las televisiones públicas, es una reivindicación generalizada tanto por parte de sus profesionales como de los ciudadanos. Desde las instituciones europeas (Parlamento Europeo 2013, Comisión Europea 2016) y también desde la academia (Humphreys 2016, Bustamante 2016, F...
The question about the future of public service media in the ‘networked society’ is directly related to the modernisation of European democracies and the role of citizen participation. In the context of a severe economic crisis, declining trust in public institutions and eroding citizen confidence in democratic structures, multilevel governance is...
Media and particularly Public Media are constantly asking for independence from politics. Their professionals and citizens share this demand. European Institutions and academics highlight the essential role of this independence for Public Broadcasters in order to accomplish their public service remit. Some authors (Hortz, 2016; Hasebrink, 2012; Car...
La crisis del sector audiovisual de servicio público ha coincidido en el tiempo con la crisis de legitimidad sufrida por los gobiernos e instituciones europeos. Los esfuerzos por superar la crisis política han dado lugar a numerosos documentos sobre gobernanza que inciden en dos cuestiones: la necesidad de redefinir los procesos de decisión y acció...
The crisis in the public audiovisual sector has coincided in time with the legitimate crisis suffered by European governments and institutions. Efforts to overcome the political crisis have given rise to a number of documents on governance focusing on two issues: the need to re-define decision making and democratic action processes under principles...
The BBC opened two public enquiries in 2015 during the drafting of the "Report on the Reform of the Charter of the BBC", which will expire in December, 2016. Among the issues raised was the need to create new ways of audience participation. In fact, the BBC has taken steps to integrate audiences through its four Audience Councils : England, Wales,...
The question about the future of public service media in the 'networked society' is directly related to the modernisation of European democracies and the role of citizen participation. In the context of a severe economic crisis, declining trust in public institutions and eroding citizen confidence in democratic structures, multilevel governance is...
Las televisiones públicas autonómicas afrontan la situación más difícil y compleja
desde su origen. Presionadas por la crisis económica y en proceso de una radical
transformación tecnológica, son las protagonistas de la redefinición de un nuevo
servicio público audiovisual de proximidad.
Pese a los discursos catastrofistas, sus aportaciones al teji...
On April 5, 2013, under the Plan for Children and Adolescents 2013-2016, the adoption of new Self-regulatory codes on audiovisual content on the part of the media was announced. On January 14, 2013 the first Co-regulation Agreement applicable to broadcast advertising was signed by radio service providers. Proper assessment of instituting these code...
The European Court of Justice closed, in August 2013, an action by the European Commission on the compatibility of RTVE's financing with community legislation. The spanish model, approved 2009, which eliminates advertising, envisages that RTVE will obtain 3% of the income of open private television channels, 1.5% of that of subscription channels an...
Behavioral advertising is the advertising market bet the rapid growth of the industry in the network. The
installation and use of cookies on users’ devices allows this commercial practice, and at the same time,
they have the rights of users and control their personal data or privacy. European policies have responded
to this problem with the princip...
Behavioral advertising is the advertising market bet the rapid growth of the industry in the network. The installation and use of cookies on users' devices allows this commercial practice, and at the same time, they have the rights of users and control their personal data or privacy. European policies have responded to this problem with the princip...
The legal status of television in Spain is still controversial. Currently, the Commission is reviewing the polemic financing of RTVE, adopted in September 2009, and its compatibility with Community law. However, in addition to the important issue of financing of the public television lies another, more extensive, affecting the legal status of telev...
On 17 November 2009 the first co-regulation code for the audiovisual media sector was established in Spain: “2010 Co-regulation Code for the Quality of Audiovisual Contents in Navarra”. This Code is pioneering in the field and, taking into account the content of the recently approved General Law on Audiovisual Communication, is an example of the ki...
La independencia del poder político de los medios, especialmente de las televisiones públicas, es una reivindicación generalizada tanto por parte de sus profesionales como de los ciudadanos. Desde las instituciones europeas y también desde al academia se apela al papel esencial que juega la independencia del poder político para que las televisiones...
La crisis del sector audiovisual de servicio público ha coincidido en el tiempo con la crisis de legitimidad sufrida por los gobiernos e instituciones europeos. Los esfuerzos por superar la crisis política han dado lugar a numerosos documentos sobre gobernanza que inciden en dos cuestiones: la necesidad de redefinir los procesos de decisión y acció...
