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Publications
Publications (58)
This study investigated the mediating effect of the primary type of news source used by audiences on the relationship between interest in news and media trust. In addition, this study explored the moderating role of payments for digital news. Based on 12,252 respondents from six countries (the United Kingdom, the United States, France, Spain, Germa...
En una época marcada por la desinformación, el cumplimiento de los estándares profesionales por parte de los medios de comunicación es una de las vías para recuperar la confianza del público en las noticias. El objetivo de este artículo es evaluar críticamente el método empleado para elaborar un Sello de Calidad que permita distinguir los medios po...
This book explores new avenues for media economics research from a variety of perspectives from a group of international scholars.
The main purpose of this article is to study the value that different online audiovisual services give to the recommendation systems. We analyze three services currently operating in Spain: Atresmedia, Movistar + and Netflix. A set of criteria is proposed to compare the recommendations present in each platform and the use that companies make of the...
The discussion of quality in television (TV) offers a diversity of opinions depending on the area from which one approach it and there is no agreement between the parties involved. The criterion of diversity is a practical way to combine the dimension of public interest with freedom of expression, but by itself is not effective for assessing qualit...
This chapter focuses on the origin of the crisis of public television in Spain, the current challenges faced by the corporation and the proposals to ensure it survives in the future. The current crisis at RTVE is both economic and a crisis of political independence. As in the rest of the European countries, from 1956 onwards, RTVE's economic situat...
The implementation of innovation within the company involves challenges regarding corporative culture and professional routines, among others. It requires coordination with legacy media within the company and a new media worker profile able to develop new products and services. Legacy media accumulate experience, they are defended by legal protecti...
This chapter explains how the new order of communication has evolved around the three major issues of concern: the defense of pluralism, the social role of media content and the free circulation of global content. It establishes the general lines on which the media industry is based; from its global and historical evolution to its triple political,...
p>Gracias a la digitalización, los contenidos televisivos pueden disfrutarse en múltiples pantallas además del televisor. Las compañías de televisión han desarrollado un modelo de televisión online e interactivo que permite un consumo personalizado a través de varios soportes.
Siguiendo el modelo de las televisiones nacionales en el entorno digita...
En la sociedad actual se recibe tanta información que puede darse la paradoja de que el ciudadano no esté bien informado. En este trabajo, tras una breve revisión de la literatura más reciente sobre la calidad del producto informativo, se propone un indicador de calidad para los programas informativos de televisión, el índice de afinidad (IA). Este...
Las televisiones públicas autonómicas afrontan la situación más difícil y compleja
desde su origen. Presionadas por la crisis económica y en proceso de una radical
transformación tecnológica, son las protagonistas de la redefinición de un nuevo
servicio público audiovisual de proximidad.
Pese a los discursos catastrofistas, sus aportaciones al teji...
The analogue switchover took place in Spain in April 2010, with the subsequent increase in the number of available channels for the citizens. New suppliers of audio-visual contents have appeared and a mixture of pay-services and free ones are competing. The aim of this article is to analyse the influence of socio-demographic variables in the subscr...
With the privatization of television in the nineties, the television schedules were dominated by light entertainment designed to maximize audiences. As a consequence, children's programming almost disappeared from the free-to-air channels and television consumption among children decreased. That is why children programming became one of factors to...
Introduction. The landscape of the audiovisual market has dramatically changed over the last thirty years, and even more so since the implementation of digital terrestrial television throughout Europe. New suppliers of audiovisual content have appeared and a range of pay-per-view and free-to-air services now compete against one another. Methodology...
Immigration has become an increasingly significant social phenomenon in Spain. The immigrant population has proven to be a potentially powerful target audience for advertisers. However, media research concerning immigrant audiences in Spain is still developing. The objective of this paper is to identify the most common difficulties encountered in i...
Immigration has become an increasingly significant social phenomenon in Spain. The immigrant population has proven to be a potentially powerful target audience for advertisers. However, media research concerning immigrant audiences in Spain is still developing. The objective of this paper is to identify the most common difficulties encountered in i...
Media products usually comprise two components: a nonmaterial element (journalistic, fiction, persuasive, etc., called content) and a material element (whereby the content is distributed and made accessible to consumers, typically referred to as a platform). While both components function in tandem in the market as regards meeting needs, consumer d...
The digital transition brings with it flatter management structures, more flexibility, less intermediaries, easier operations and the end of some physical distribution networks. Structures are in need of restructuring. Second-generation Internet companies have organized their management around openness and flat, horizontal structures. Spanish media...
La privatización de la televisión en los noventa trajo consigo un exceso de entretenimiento en la programación para maximizar audiencias. La programación infantil prácticamente desapareció, y con ella el consumo infantil de televisión. Los contenidos infantiles se convirtieron en una razón importante para la suscripción a la televisión de pago. Con...
Keeping in mind recent industry trends such as digitalization and audience fragmentation, we would like to examine the transformation of television companies in the new digital context. Specifically, we would like to compare two leading audiovisual companies in Italy and Spain, Mediaset and Antena 3, highlighting how their multiplatform strategies...
The impact of the recession has been different in media market in America and Europe. In most Latin American countries, advertising revenue has not decreased as dramatically as in Europe. Spain is one of the European countries in which the recession has hit hardest and, as a result, the media market, mainly free to air TV, has been strongly affecte...
Media companies have started paying especial attention to online media. During many years, they have been the audience leaders, so they have got enough advertising revenue to be profitable. However, they are suffering nowadays from the competition of Internet, social media and new electronic devices. We want to look at the differences among the man...
The idea of satisfying cultural and economic dimensions of a society is the crucial issue of modern media in local environment. Management of local media organizations has become a very complex process. It is inevitable to anticipate different interests, technological changes, changes in regulation, political changes and different societal trends....
Algunas voces cuestionan la permanencia de las televisiones públicas en el nuevo entorno digital, caracterizado por una mayor presencia de Internet, más competidores y la fragmentación de la audiencia. Sin embargo, hay otros que creen que deberían actuar como una fuerza motriz en el proceso de convergencia e incluso que los nuevos medios representa...
The aim of this paper is to analyse the causes and consequences of the latest reform of RTVE by tracing the history of the corporation, and to explore the impact that the changes and the abolishment of advertising have had on the company, especially on its funding, programming and content production. To carry out the study, primary sources from int...
Immigration has become a social phenomenon with increasing importance since the end of the last century in Spain. For that reason, media has put special focus on this issue, not only in news, but also in fiction products for television and cinema. In 2000s immigration topic appears quite often in plots and characters of serials and films. Moreover,...
Transnationalization and globalization of the Latin American soap opera industry are examined in this article from an economic perspective, with a special emphasis on development of the industry in terms of production and distribution by the major exporters of this genre, and the industry's influence on the emergence of new producers in other parts...
Transnationalization and globalization of the Latin American soap opera industry are examined in this article from an economic perspective, with a special emphasis on development of the industry in terms of production and distribution by the major exporters of this genre, and the industry�s influence on the emergence of new producers in other parts...
/ European audiovisual legislation focuses exclusively on a concept of external pluralism. It therefore seems necessary to adopt other policies and develop new measures to guarantee diversity. In order to implement this reform, a new, richer concept of pluralism must be sought that reflects the reality of the market. This would enable us to devise...
The main aim of this paper is to analyse the main competitive changes in the Spanish TV media landscape during the last 15 years: both innovative technologies and a new legal framework have fostered the launching of more channels and the fragmentation of audiencies. In this new context, some strategies are more efficient: the protection of brand´s...
En: Comunicar : revista científica iberoamericana de comunicación y educación Huelva 2006, n. 27, octubre; p. 61-68 La televisión influye en nuestro comportamiento y en nuestro pensamiento tanto como otros agentes sociales, pero quizá lo hace de un modo menos consciente que el resto. Se pretende dar pautas sobre cómo aprovechar las series para la e...
The European Commission understands that the audiovisual sector
This study evaluates the activity of the Spain's advertising self-regulatory system, Auto-control, from 2005-2009. The cases analyzed were coded according to product category, challenger, media, Autocontrol and advertiser response, codes and laws involved and basic principles addressed. Results were compared to the activity developed by Autocontrol...
La competencia en el ámbito de la televisión ha aumentado en las últimas décadas y en mayor medida recientemente en el nuevo entorno competitivo provocado por la implantación de la televisión digital. Como consecuencia, la legitimidad de las televisiones públicas es cuestionada por los competidores. En el presente artículo se valorará el cumplimien...
Compendio de trabajos sobre la calidad de los programas de televisión, en los que son propuestas pautas para orientar la toma de decisiones concernientes a la producción, emisión y comercialización de contenidos televisuales, desde una perspectiva empresarial y de mercado. No ha de entenderse dicho enfoque como una simple sumisión a los índices de...
